Exam 9: Social Computing

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LinkedIn is a _______________________ social networking site that makes money from advertising and services.

(Multiple Choice)
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When using social commerce, the user has to leave the social network page in order to purchase a product.

(True/False)
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Discuss the efforts that Wikipedia takes to improve the reliability of its content. Why do many colleges continue to disallow Wikipedia as a cite for scholarly work?

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You must be a Web site developer in order to create a mashup.

(True/False)
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Recruiters only use social computing to find people who are unemployed.

(True/False)
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Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services.

(Multiple Choice)
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Viral marketing is an example of social advertising

(True/False)
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Human Resources departments only use social computing for external tasks.

(True/False)
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Word of mouth marketing can be achieved using social shopping.

(True/False)
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Which of the following tools are not used by marketing professionals to compile market research?

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Which of the following is a true statement about the impact of social computing on a business?

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A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing__________.

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Social computing sites are not utilized by passive job seekers.

(True/False)
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One can trust the content of blogs.

(True/False)
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Explain social intelligence and give some examples.

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YouTube does not earn direct revenue from

(Multiple Choice)
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With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________.

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Web. 2.0 is a loose collection of information technologies and applications.

(True/False)
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Give three examples of how YouTube is redefining the entertainment business. Comment on the success or limitations of their efforts.

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Companies monitor blogs for mention of their products.

(True/False)
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