Exam 8: Electronic and Mobile Commerce

Blind networks and premium blind networks are two forms of mobile advertising networks.

In what process are the organizations between the producer and the consumer eliminated?

Good Pizza has just revamped its online payment module to allow customers to give personal information and pizza toppings preferences.This data will be used to facilitate future pizza orders.What did Good Pizza use to achieve this?

An electronic exchange enables competitors and suppliers to buy and sell goods, trade market information, and run back-office operations.

What is the term for using any of several technologies to enforce policies for controlling access to digital media?

_____ is the direct sale of products or services to consumers through electronic storefronts.

A key sector of wholesale e-commerce is spending on MRO goods and services.

Digital certificates verify both purchaser and supplier identities in an e-commerce transaction.

Canadian B2C e-commerce retail sales are expected to grow at a compound rate of 10.6%.What is one reason for this steady growth?

To pay for her purchases, Suanita inserted her microchip card at the grocery store, entered a code, and received a receipt.What is she using to pay for her purchases?

What are the three basic components of a successful e-commerce model?

The practice of market segmentation divides the pool of potential suppliers into subgroups usually defined in terms of demographic characteristics.

The hand-held devices used for m-commerce have few, if any, limitations that complicate their use.

What form of e-commerce has sales processes that can range in length from days to months and involve several people in the decision making process?

When paying by cell phone, the payments can be linked to your bank account or added to your _____.

The two most widely used Web server software packages are Apache HTTP Server and Microsoft Internet Information Services.

What type of business serves as a link an intermediary between your website and online merchants who have the actual products and retail expertise?

The Secure Sockets Layer (SSL) is a communications protocol.

What divides the pool of potential customers into subgroups, usually based on demographic characteristics?

Harry is a talented writer with concerns that his works may be under threat in this digital world.What is Harry trying to protect?