Exam 8: Electronic and Mobile Commerce

What is the definition of identity theft according to the Privacy Commissioner of Canada?

The main measures of mobile advertising are the number of users reached, the click through rate, and the number of _____ users take.

The length of the sales process for a typical B2B sale is much faster than for the typical C2C sale.

Lack of trust in online sellers is one of the most frequently cited reasons that some consumers are not willing to purchase online.

PlayNow.com, BC Lottery Corp's regulated casino, was the first if its kinds in Canada.

_____ certificates are used to ensure that e-commerce transactions are made between the intended parties.

The market for mobile commerce in North America is maturing much later than in Western Europe and Japan.

Which of the following is a characteristic of mobile coupons?

The brokerage business adapted to the Internet faster than any other arm of finance.

Identify and briefly discuss the key technology infrastructure components required to support e-commerce.

A(n) _____ joins competitors and suppliers alike to buy and sell goods, trade market information, and run back-office operations.

Mobile coupon aggregators provide several promotions from a single retailer to lots of mobile phone users.

A certificate authority is an attachment to an e-mail message or data embedded in a website that verifies the identity of a sender or a website.

Sam has just built a website and he would like users searching for electronic deals to hit on his website.He added keywords so that search engines would find his website most of the time.What did Sami use to achieve this?

Many manufacturers and retailers have outsourced the physical logistics of delivering merchandise to cybershoppers.

Briefly explain the use of the p-card.

Although conversion to an e-commerce or an m-commerce system enables an organization to reduce its cost of business, it seldom results in increased accuracy of order processing and order fulfillment.

What can be said about the company Amazon?

What standard spells out measures and security procedures (including such things as installing firewalls, avoiding vendor default passwords, and restricting access to sensitive data on a need-to-know basis) to safeguard the card issuer, the cardholder, and the merchant?

The three basic components of a successful e-commerce model include content, commerce, and commodity.