Exam 5: Segmenting and Targeting the Audience

Refer to the following scenario to answer the questions below. Monique and Bob Smith are married with two children at home and a third away at college. They are also considering adopting another child. Monique is the primary shopper for her family. Every week, she goes shopping to buy products that she and her family need and want. -After budgeting for the things that he has to pay for,such as his mortgage,car payments,insurance,food,and so forth,Bob figures they have $1,000 left each month to use for whatever they want.This $1,000 represents the Smith's ________ income.

Which of the following categories in Rogers' Diffusion of Innovation model represents the 2.5 percent of the population willing to try something new?

Because people are able to move between social classes,these classes are relatively impermanent and disordered divisions composed of members who do not share values,interests,or behaviors.

Which of the following is a social influence on consumer decision making?

Which of the following was indicated by the Census income data reported in 2011?

Which of the following is a psychological influence on consumer decision making?

In the United States,ethnicity is a major factor for segmenting markets.

Ron is single and not a very good cook,so he eats a lot of pizza.In fact,he orders it sometimes five nights per week from his favorite pizza place,Pizza Hut.Why is Ron an important customer for Pizza Hut?

Which of the following statements regarding business-to-business decision making is FALSE?

Which of the following statements is most likely FALSE?

The term ________ refers to lifestyle and psychological characteristics,such as activities,values,attitudes,interests,and opinions.

Which of the following is a behavioral influence on consumer decision making?

In Maslow's Hierarchy of Needs,________ needs include water,sleep,and food.

Which approach to segmentation divides the market using characteristics such as gender,ethnicity,income,and so forth?

What is the difference between a consumer's need and a want?

While many advertisers use celebrity endorsements,Dove's "Real Beauty" campaign used "real" women of different shapes and sizes as a(n)________,enforcing the idea that women who do not subscribe to unrealistic beauty standards established by conventional supermodels can set fashion and appearance standards.

Refer to the following scenario to answer the questions below. Monique and Bob Smith are married with two children at home and a third away at college. They are also considering adopting another child. Monique is the primary shopper for her family. Every week, she goes shopping to buy products that she and her family need and want. -According to the U.S.Census,Monique,Bob,and the children are considered to be a ________.

According to SRI International,early adopters ________.

Many students in a junior high school wear the same style of shoes to school each day.From the marketing perspective,why are these students conforming to a similar style?

In targeting and profiling consumers,a traditional retailer's first strategic concern is ________.