Exam 13: Owned, Interactive, and Earned Media

An entire shelf in the snack aisle of a large supermarket is stocked with Ritz products,including a variety of crackers,cracker sandwiches,and toasted chips.Each red Ritz package displays the distinctive yellow lettering on a blue background.This is an example of ________.

Which of the following is one of the traditional media of direct-response marketing?

Which of the following is NOT an example of merchandising material?

________ invites viewers to share games and hangouts.

What is the benefit to companies of using blogs as marketing communication tools?

What is the B2C2C model and why is it an important marcom tool?

Describe at least three ways in which advances in technology have affected direct-response programs.

The Internet practice of ________ is designed to deliver a groundswell of opinion,buzz,or marketplace demand for a product.

In B2B marketing,sales reps compile information about the customer,profiles of the customer's market,and pricing charts in packets of information known as ________.

Advertising messages can appear on Twitter.

Lands' End is a clothing and accessories company that markets to children,men,and women.The Lands' End website features all of the company's products and allows customers to order directly.Lands' End sends regular emails to customers notifying them of new products and sales offers.Lands' End is an example of Internet-based e-commerce.

A brand steward should monitor conversations,complaints,and questions about a brand on social media as a part of managing the brand's reputation.

Runners can compare performances,set up profiles,and meet new friends on Nike's Nike Plus website.Nike Plus is an example of a ________.

Sampling is a type of promotion that allows a consumer to try a product or service before buying it.

Which of the following can marketers use to make sure that their advertisements are not seen as intrusive?

Which of the following is most closely associated with the B2C2C concept?

Explain how the meaning of the term earned media has changed in recent years.

Explain how a restaurant might use store-based merchandising.

A product's package is both a container for the product and a brand communication vehicle.

On Twitter,users post tweets no longer than 140 characters,otherwise known as ________.