Question 1

The term ________ refers to any group of people who have an interest in the success of a company or brand.

Accepted Answer

A)  employee 
B)  shareholder 
C)  stakeholder 
D)  regulator 
E)  partner 
A)  employee 
B)  shareholder 
C)  stakeholder 
D)  regulator 
E)  partner

Question 2

Cause marketing means adopting a good cause and helping in its fund-raising and other community-oriented efforts.

Accepted Answer

A) True 
 B)False

Question 3

The historical method of calculating a marcom budget is focused on reaching brand communication objectives.

Accepted Answer

A) True 
 B)False

Question 4

General Mills is planning on expanding its breakfast cereals to Central and South America.What should the company consider when executing the international campaign?

Accepted Answer

International campaigns are usually more

Question 5

Which of the following is NOT a basic concept of IMC?

Accepted Answer

A)  Strategic consistency drives synergy. 
B)  Stakeholders overlap and so do their messages. 
C)  External brand integration requires internal integration. 
D)  Brand value drives brand relationships. 
E)  People automatically integrate brand messages and experiences. 
A)  Strategic consistency drives synergy. 
B)  Stakeholders overlap and so do their messages. 
C)  External brand integration requires internal integration. 
D)  Brand value drives brand relationships. 
E)  People automatically integrate brand messages and experiences.

The term ________ refers to any group of people who have an interest in the success of a company or brand.

Cause marketing means adopting a good cause and helping in its fund-raising and other community-oriented efforts.

The historical method of calculating a marcom budget is focused on reaching brand communication objectives.

General Mills is planning on expanding its breakfast cereals to Central and South America.What should the company consider when executing the international campaign?

Which of the following is NOT a basic concept of IMC?

Advertising

Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

The Creative Side

Promotional Writing

Visual Communication

Media Basics

Paid Media

Owned, Interactive, and Earned Media

Media Planning and Negotiation

Public Relations

Direct Response

Promotions

Evaluating Imc Effectiveness

Filters

Exam 18: The Principles and Practice of IMC

The term ________ refers to any group of people who have an interest in the success of a company or brand.

Cause marketing means adopting a good cause and helping in its fund-raising and other community-oriented efforts.

The historical method of calculating a marcom budget is focused on reaching brand communication objectives.

General Mills is planning on expanding its breakfast cereals to Central and South America.What should the company consider when executing the international campaign?

Which of the following is NOT a basic concept of IMC?

Advertising

Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

The Creative Side

Promotional Writing

Visual Communication

Media Basics

Paid Media

Owned, Interactive, and Earned Media

Media Planning and Negotiation

Public Relations

Direct Response

Promotions

Evaluating Imc Effectiveness

Filters