Question 1

Which of the following statements is true with regard to reference groups?

Accepted Answer

A)  A single person cannot serve as a reference group. 
B)  The nature of the product being purchased determines the identity of the reference group. 
C)  Reference group influence is generally considered to be constant across product categories. 
D)  Family is secondary to peers as a primary reference group for people of all ages. 
A)  A single person cannot serve as a reference group. 
B)  The nature of the product being purchased determines the identity of the reference group. 
C)  Reference group influence is generally considered to be constant across product categories. 
D)  Family is secondary to peers as a primary reference group for people of all ages.

Question 2

Feeling fatigued after a hard day's work,Carter decided to go to a restaurant and order a Coke and a big piece of chocolate pie in order to feel energized.Which situational influence most likely caused Carter's behavior?

Accepted Answer

A)  Task features 
B)  Social features 
C)  Current conditions 
D)  Physical features 
A)  Task features 
B)  Social features 
C)  Current conditions 
D)  Physical features

Question 3

Which of the following situational features are the most readily apparent features of a situation?

Accepted Answer

A)  Current conditions 
B)  Task features 
C)  Physical features 
D)  Social features 
A)  Current conditions 
B)  Task features 
C)  Physical features 
D)  Social features

Question 4

Which of the following is a useful way of classifying and segmenting certain markets because it combines trends in earning power with demands placed on income?

Accepted Answer

A)  Social class 
B)  Ethnicity 
C)  Family life cycle 
D)  Situational influences 
A)  Social class 
B)  Ethnicity 
C)  Family life cycle 
D)  Situational influences

Question 5

Which of the following statements about product involvement is true?

Accepted Answer

A)  Product knowledge is unrelated to product involvement. 
B)  A consumer is just as likely to develop the same level of product involvement with a product requiring routine decision making as with a product requiring extensive decision making. 
C)  Product involvement is independent of the group, marketing, and situational influences operating upon a potential consumer. 
D)  A consumer's level of product involvement will determine how quickly the purchase is made. 
A)  Product knowledge is unrelated to product involvement. 
B)  A consumer is just as likely to develop the same level of product involvement with a product requiring routine decision making as with a product requiring extensive decision making. 
C)  Product involvement is independent of the group, marketing, and situational influences operating upon a potential consumer. 
D)  A consumer's level of product involvement will determine how quickly the purchase is made.

Question 6

_____ constitutes moderate consumer behavior,but still involves time and effort searching for and comparing alternatives.

Accepted Answer

A)  Limited decision making 
B)  High-involvement decision making 
C)  Routine decision making 
D)  Extensive decision making 
A)  Limited decision making 
B)  High-involvement decision making 
C)  Routine decision making 
D)  Extensive decision making

Question 7

_____ refer to common sources of information for purchase decisions that comes from communication with other people,such as family,friends,neighbors,and acquaintances.

Accepted Answer

A)  Internal sources 
B)  Group sources 
C)  Experiential sources 
D)  Public sources 
A)  Internal sources 
B)  Group sources 
C)  Experiential sources 
D)  Public sources

Question 8

An emphasis on _____ is one sign of how much more limited and different working-class horizons are socially,psychologically,and geographically compared to those of the middle class.

Accepted Answer

A)  prestige products 
B)  reference groups 
C)  basic needs 
D)  family ties 
A)  prestige products 
B)  reference groups 
C)  basic needs 
D)  family ties

Question 9

The perceived risks related to the financial or performance considerations of a new purchase are defined as _____ risks.

Accepted Answer

A)  psychological 
B)  social 
C)  functional 
D)  relational 
A)  psychological 
B)  social 
C)  functional 
D)  relational

Question 10

David wants to use most of his savings to buy a new car.There is a model that he particularly likes,but he is unsure about whether the car can be driven well in the rocky terrain where he lives.Which of the following factors is affecting David's decision making process for buying this particular car?

Accepted Answer

A)  Perceived functional risk 
B)  Postdecision dissonance 
C)  Perceived psychosocial risk 
D)  Disconfirmation paradigm 
A)  Perceived functional risk 
B)  Postdecision dissonance 
C)  Perceived psychosocial risk 
D)  Disconfirmation paradigm

Which of the following statements is true with regard to reference groups?

Feeling fatigued after a hard day's work,Carter decided to go to a restaurant and order a Coke and a big piece of chocolate pie in order to feel energized.Which situational influence most likely caused Carter's behavior?

Which of the following situational features are the most readily apparent features of a situation?

Which of the following is a useful way of classifying and segmenting certain markets because it combines trends in earning power with demands placed on income?

Which of the following statements about product involvement is true?

_____ constitutes moderate consumer behavior,but still involves time and effort searching for and comparing alternatives.

_____ refer to common sources of information for purchase decisions that comes from communication with other people,such as family,friends,neighbors,and acquaintances.

An emphasis on _____ is one sign of how much more limited and different working-class horizons are socially,psychologically,and geographically compared to those of the middle class.

The perceived risks related to the financial or performance considerations of a new purchase are defined as _____ risks.

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Business, government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Appendix: Portfolio Models

Filters

Exam 3: Consumer Behavior

Which of the following statements is true with regard to reference groups?

Feeling fatigued after a hard day's work,Carter decided to go to a restaurant and order a Coke and a big piece of chocolate pie in order to feel energized.Which situational influence most likely caused Carter's behavior?

Which of the following situational features are the most readily apparent features of a situation?

Which of the following is a useful way of classifying and segmenting certain markets because it combines trends in earning power with demands placed on income?

Which of the following statements about product involvement is true?

_____ constitutes moderate consumer behavior,but still involves time and effort searching for and comparing alternatives.

_____ refer to common sources of information for purchase decisions that comes from communication with other people,such as family,friends,neighbors,and acquaintances.

An emphasis on _____ is one sign of how much more limited and different working-class horizons are socially,psychologically,and geographically compared to those of the middle class.

The perceived risks related to the financial or performance considerations of a new purchase are defined as _____ risks.

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Business, government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Appendix: Portfolio Models

Filters