Exam 3: Consumer Behavior

Which of the following is an example of a marketing source of information for making a purchase decision?

Which of the following is an example of a marketing influence on consumer behavior?

Sarah is afraid she has over-planned her son's sixth birthday party.She is concerned the other parents will ridicule the fact that she hired a magician and a clown,rented three ponies,and had a portable water slide installed for the party.Which of the following observations about Sarah's perceived risk is true?

Kelly,who wants to buy an exercise machine,sees an advertisement in the local newspaper for a fitness equipment store.She notices that the store showcases the model she wants.This is an example of _____ on product knowledge.

Jerri wanted to undertake some remodeling prior to moving into her new home after her marriage.She was convinced that she must first replace the carpeting because the previous owners smoked.She did not want to buy any available carpeting hastily because she knew that carpeting varied as per style and quality.Also,Jerri did she want to spend $3,000 for carpeting that had to be replaced in five years.For Jerri,the purchase of the carpeting most likely involved _____ decision making.

Tracy has always wanted to become a doctor.She believes that her life's true calling is to help others and save lives.Tracy works at two part-time jobs to pay for medical school.According to Maslow's hierarchy of needs theory,which of the following gives Tracy her drive and focus?

Which of the following is the first step of information processing?

The occurrence of postdecision anxiety is related to the concept of _____.

Since consumers receive so much information from marketers and screen out a good deal of it,it is important for marketers to devise communications that:

Which of the following is an example of an experiential source of information for making a consumer purchase decision?

During her lunch hour,Shelly has to pick up her laundry,buy a new pair of hose,deposit some money in her bank account,pick out a birthday present for her niece,and have a quick lunch.Which situational influence will most likely have the greatest effect on the purchase of the birthday gift?

Increased earnings among the _____ have led to spending on more "worthwhile experiences" for children,including winter ski trips,college education,and shopping for better brands of clothes at more expensive stores.

The amount of information a consumer has stored in her or his memory about particular product classes,product forms,brands,models and ways to purchase them,is known as _____.

To reflect the increasing emphasis on achievement and career success in America,the marketing managers of CBB Corp released a series of advertisements showing the users of the computers designed by them as pioneering professionals in varied fields like architecture,medicine,and environmental awareness.The advertisements were carefully designed to focus on the customers rather than listing out multiple capabilities of their computers.The advertisements also highlighted that CBB computers were the cheapest in the industry.In this scenario,the marketing managers at CBB Corp adapted their advertisements to incorporate the _____ in their marketing effort.

Mary hears from a friend that green tea can provide extensive health benefits.On her way to work,she sees a billboard advertising the newest brand of green tea by Hilton.Later that day,at the supermarket,Mary sees a promotional offer on Hilton's green tea and decides to try out this brand to see whether green tea really has the benefits its users advocate.Which of the following statements is true with regard to this scenario?

The advertisement for a diamond necklace says,"A quality diamond of a carat or more is so rare that less than one percent of women will ever own one." The advertisement shows a woman who is wearing the diamonds being openly admired by others.In terms of Maslow's hierarchy,this advertisement is designed to appeal to the consumer's _____.

_____ refer to situational influences such as momentary moods and states that influence consumer behavior.

_____ is important when consumers are seeking low-involvement products.

_____ can be defined as the desire to become everything one is capable of becoming.

After buying a new Easy-Wash Pro washer-dryer combination,Alison was pleased when she got a phone call from an Easy-Wash customer service representative who wanted to know if she was happy with her purchase and the installation service.This customer service practice by Easy-Wash is undertaken to _____.