Exam 3: Consumer Behavior

The disconfirmation paradigm is used to study two variables: consumer prepurchase expectations and _____.

Robert needs to buy a ream of printer paper for his old printer.For Robert,the purchase of printer paper requires _____ decision making.

Irene considers herself to be an expert on gourmet cuisine and she has dined at many of the finest restaurants in the United States.On a recent trip to New Orleans,she refused to eat at a restaurant that was reported to have some of the best Cajun food because she thought the décor was tacky and outdated.Which situational influence explains Irene's refusal to eat at the restaurant?

_____ is the most common type of consumer decision process and it is seen in operation in the way consumers purchase most packaged goods.

Which of the following statements about the American social classes is true?

Robert,who needs a new car,has been looking at several auto magazines and websites to find a model that he can afford.He has also been asking his friends whether they know any places that offer good deals on cars.Which stage of the decision making process is Robert currently in?

While preparing Thanksgiving dinner,Marissa is unsure about which brand of ready-to-serve pumpkin pies to purchase.To make the final decision,she calls her mother and buys the brand that she recommends.Which of the following determinants has influenced Marissa's purchasing decision with regard to the pumpkin pies in this scenario?

Primary reference groups include:

John regularly buys bread from the grocery store.He does not care much for brand and generally just gets whatever the store has in stock.John most likely views bread as a(n)_____.

A marketer can create a consumer perception that their products are worth purchasing by:

Which of the following statements is true with regard to the disconfirmation paradigm?

Which of the following sources of information regarding a purchase decision includes factors such as advertising,salespeople,dealers,packaging,and displays?

_____ are groups which contain people who have more frequent interactions among themselves than with the population at large and thus tend to think and act alike in some.respects.

An advertisement for a Fast Rationale Emergency Dialer states: "In a life-threatening emergency,73 percent of people misdial 911." In terms of Maslow's hierarchy,this advertisement was designed to appeal to the consumer's _____.

The intensity of postpurchase dissonance will be the greatest when:

For which of the following purchases would a consumer most likely to engage in routine decision making?

Which of the following distinguishes the American middle class from the working class?

Mass communication,mass transit and a decline in the influence of religious values have led to a(n):

On her way home from work,Shelby sees an ice-cream stand and immediately feels a craving for some ice-cream.She pulls over to buy a hot-fudge sundae.Which of the following influenced this purchasing decision?

As the mother of the groom,Ann was willing to wear the beige tailored suit that the bride had selected for the wedding until the sales clerk showed Ann a red,off-the-shoulder cocktail dress.Because the sales clerk kept telling Ann how great the dress looked,and the price of the dress was substantially lower than the suit,Ann bought the dress to wear to the wedding.Ann's decision to buy the red dress was a result of _____.