Exam 10: Distribution Strategy

A sporting goods store that was granted the right to sell Tasco rifle scopes was the only store that carried Tasco products in the geographical area.This is an example of _____ distribution.

Mass merchandisers compete with other retailers on the basis of:

Which of the following is true of retail cooperative organizations?

In contrast to organizational goods,consumer products are often distributed through the _____ channel.

_____ are retailers whose primary advantages to consumers are suitable location,close-in parking,and easy entry and exit.

Which of the following marketing systems is characterized by the presence of a channel leader?

Which among the following requires a direct channel of distribution?

The retail cooperative organization,wholesaler-sponsored voluntary chain,and various franchising programs are the three major types of _____ vertical marketing systems.

A contractual vertical marketing system is exemplified by:

Merchants that are primarily engaged in buying,taking title to,usually storing and physically handling goods in large quantities,and reselling the goods to retailers or to industrial or business users are called _____.

Which of the following vertical marketing systems are most similar to conventional channels?

In terms of distribution costs,the total system should be designed to minimize costs for a given level of service.Which of the following is a major distribution cost that needs to be minimized?

Which of the following is a store-based method of retailing?

In which of the following forms of distribution coverage does the manufacturer limit the use of intermediaries to the ones believed to be the best available in the geographic area?

Which of the following perspectives views a channel of distribution as more than a series of markets or participants extending from production to consumption?

Designer Mossimo Giannulli sells his collection of denim-based sportswear for men and women at specialty stores and select departmental stores nationwide.It would be possible to find at least three stores in a mall carrying the designer's clothing.Which of the following methods of distribution does the designer use?

In which of the following types of contractual vertical marketing systems do a group of independent retailers unite and agree to pool buying and managerial resources to improve competitive position?

Which of the following is true about mass merchandisers?

Why would a manufacturer of health and beauty products share promotional expenditures with its intermediaries as well as provide them with the computer software needed for an inventory system?

The manufacturer of which of the following products is most likely to use intensive distribution?