Question 1

In terms of distribution costs,a distributor of petroleum products might be able to optimize total system performance if it could minimize:

Accepted Answer

A)  its inventory carrying costs. 
B)  the number of products it sells. 
C)  the number of products in the introductory stage of the product life cycle. 
D)  its service costs. 
A)  its inventory carrying costs. 
B)  the number of products it sells. 
C)  the number of products in the introductory stage of the product life cycle. 
D)  its service costs.

Question 2

In which of the following forms of distribution coverage does the manufacturer attempt to gain exposure through as many wholesalers and retailers as possible?

Accepted Answer

A)  Focused distribution 
B)  Intensive distribution 
C)  Exclusive distribution 
D)  Selective distribution 
A)  Focused distribution 
B)  Intensive distribution 
C)  Exclusive distribution 
D)  Selective distribution

Question 3

Which of the following products is most likely to require a direct channel of distribution?

Accepted Answer

A)  Coal 
B)  Lighting fixtures 
C)  Tropical flowers 
D)  Wooden picture frames 
A)  Coal 
B)  Lighting fixtures 
C)  Tropical flowers 
D)  Wooden picture frames

Question 4

Which of the following is most likely to be distributed through the direct channel?

Accepted Answer

A)  Smartphones 
B)  Staplers 
C)  Hair dryers 
D)  Computer systems 
A)  Smartphones 
B)  Staplers 
C)  Hair dryers 
D)  Computer systems

Question 5

_____ handle deep assortments in a limited number of product categories.

Accepted Answer

A)  Specialty stores 
B)  Mass merchandisers 
C)  Convenience stores 
D)  Catalogs and direct mails 
A)  Specialty stores 
B)  Mass merchandisers 
C)  Convenience stores 
D)  Catalogs and direct mails

In terms of distribution costs,a distributor of petroleum products might be able to optimize total system performance if it could minimize:

In which of the following forms of distribution coverage does the manufacturer attempt to gain exposure through as many wholesalers and retailers as possible?

Which of the following products is most likely to require a direct channel of distribution?

Which of the following is most likely to be distributed through the direct channel?

_____ handle deep assortments in a limited number of product categories.

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Appendix: Portfolio Models

Filters

Exam 10: Distribution Strategy

In terms of distribution costs,a distributor of petroleum products might be able to optimize total system performance if it could minimize:

In which of the following forms of distribution coverage does the manufacturer attempt to gain exposure through as many wholesalers and retailers as possible?

Which of the following products is most likely to require a direct channel of distribution?

Which of the following is most likely to be distributed through the direct channel?

_____ handle deep assortments in a limited number of product categories.

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Appendix: Portfolio Models

Filters