Exam 10: Distribution Strategy

_____ compete with other retailers on the basis of offering a good selection in a number of different categories.

Most convenience goods require _____ form of distribution.

While uses of _____ for airline insurance and concert and game tickets are not unusual,this method has limited potential for most products.

Which of the following forms of distribution coverage will provide minimum flexibility to a manufacturer?

Channels with one or more intermediaries are referred to as _____.

Which of the following dominates nonstore retailing?

An administered vertical marketing system is exemplified by:

In which of the following stores would you expect to find a narrow but very deep assortment?

Which of the following is an example of backward integration?

Which of the following is true about convenience stores?

Which of the following is an example of backward integration?

Which of the following is true about a corporate vertical marketing system?

Firms may choose to develop corporate vertical marketing systems in order to:

Which of the following is most likely to be distributed through the indirect channel?

Sears obtains over 50 percent of the goods it sells in its retail stores from companies that it partially or wholly owns.Sears participates in a _____ vertical marketing system.

Appliances,home furnishings,and better clothing are usually distributed _____.

In contrast to consumer products,organizational goods are often distributed through _____.

A manufacturer decides to utilize intensive distribution for his products.Which of the following parameters of channel selection decision does this choice illustrate?

Inventory carrying costs are one of the major distribution costs that need to be minimized when framing the channel selection decision.Which of the following is an inventory carrying cost?

A _____ is the combination of institutions through which a seller markets products to the user.