Question 1

In a value chain,service involves _____.

Accepted Answer

A) tasks associated with receiving,storing,and disseminating incoming goods 
B) processing raw materials into finished goods 
C) identifying customer needs and generating sales 
D) activities to support customers after the sale of products 
A) tasks associated with receiving,storing,and disseminating incoming goods 
B) processing raw materials into finished goods 
C) identifying customer needs and generating sales 
D) activities to support customers after the sale of products

Question 2

Companies that provide click-and-brick e-commerce struggle to incorporate online interaction.

Accepted Answer

A) True 
 B)False

Question 3

The _________ is a widely used business model in e-commerce that refers to generating revenue from more than one source.

Accepted Answer

A) merchant model 
B) brokerage model 
C) mixed model 
D) infomediary model​ 
A) merchant model 
B) brokerage model 
C) mixed model 
D) infomediary model​

Question 4

Service and support are more important in traditional commerce than in e-commerce.

Accepted Answer

A) True 
 B)False

Question 5

The third-party exchange market-place model is controlled by sellers and buyers.

Accepted Answer

A) True 
 B)False

Question 6

In the context of Web marketing,describe spot leasing.

Accepted Answer

Search engines and directories offer spa

Question 7

In a third-party exchange marketplace,the sale of medical products is an example of a(n)_____.

Accepted Answer

A) horizontal market 
B) vertical market 
C) symmetrical market 
D) asymmetrical market 
A) horizontal market 
B) vertical market 
C) symmetrical market 
D) asymmetrical market

Question 8

Which of the following is true of mobile commerce (m-commerce)applications?

Accepted Answer

A) They are supported by short-range wireless communication technologies. 
B) They predominantly rely on voice recognition and text-to-speech technologies. 
C) They are incompatible with 3G and 4G networks. 
D) They are based on wired protocols. 
A) They are supported by short-range wireless communication technologies. 
B) They predominantly rely on voice recognition and text-to-speech technologies. 
C) They are incompatible with 3G and 4G networks. 
D) They are based on wired protocols.

Question 9

What is cost per thousand (CPM)in terms of Web marketing?

Accepted Answer

Most Web and e-mail advertising is price

Question 10

What are the main objectives of trading partner agreements?

Accepted Answer

The main objectives of trading partner a

Question 11

A popular application of the _________,which is a major business-to-business (B2B)e-commerce model,is e-procurement.

Accepted Answer

A) seller-side marketplace model 
B) buyer-side marketplace model 
C) third-party exchange market-place model 
D) trader-side marketplace model 
A) seller-side marketplace model 
B) buyer-side marketplace model 
C) third-party exchange market-place model 
D) trader-side marketplace model

Question 12

In the context of e-commerce supporting technologies,which of the following terms describes one user viewing one ad?

Accepted Answer

A) Ad blocker 
B) Ad exchange 
C) Ad impression 
D) Ad connect 
A) Ad blocker 
B) Ad exchange 
C) Ad impression 
D) Ad connect

Question 13

Which of the following primary activities in a value chain involves moving and storing products,from the end of the production line to end users or distribution centers?

Accepted Answer

A) Marketing and sales 
B) Outbound logistics 
C) Operations 
D) Service 
A) Marketing and sales 
B) Outbound logistics 
C) Operations 
D) Service

Question 14

E-commerce provides product acknowledgements through phone calls and faxes.

Accepted Answer

A) True 
 B)False

Question 15

When a person enters a URL in the address bar of a browser,it displays a page that asks the user to install a plug-in in order to view the Web site.This type of a display when a user enters a Web site is termed _________.

Accepted Answer

A) pop-up ad 
B) meta tag 
C) splash screen 
D) ad impression 
A) pop-up ad 
B) meta tag 
C) splash screen 
D) ad impression

Question 16

Identify a true statement about in-game mobile marketing.

Accepted Answer

A) This strategy forces a gamer to share his / her location and display business ads relative to the location. 
B) This strategy forces a gamer to click on search engine ads in order to go to the next level of the game. 
C) This strategy uses mobile games where the characters in the game promote products for companies. 
D) This strategy uses mobile ads that appear within popular mobile games and can take several forms that appear between loading screens. 
A) This strategy forces a gamer to share his / her location and display business ads relative to the location. 
B) This strategy forces a gamer to click on search engine ads in order to go to the next level of the game. 
C) This strategy uses mobile games where the characters in the game promote products for companies. 
D) This strategy uses mobile ads that appear within popular mobile games and can take several forms that appear between loading screens.

Question 17

Mobile commerce (m-commerce)is based on the _____.

Accepted Answer

A) Token Ring Protocol 
B) Ethernet Protocol 
C) Wireless Application Protocol 
D) Wi-Fi Protected Protocol 
A) Token Ring Protocol 
B) Ethernet Protocol 
C) Wireless Application Protocol 
D) Wi-Fi Protected Protocol

Question 18

_____ is a method for advertisers to pay for cost per view or cost per click.

Accepted Answer

A) Smart payment 
B) Micropayment 
C) E-payment 
D) Virtual payment 
A) Smart payment 
B) Micropayment 
C) E-payment 
D) Virtual payment

Question 19

The use of e-wallets is restricted to non-portable devices.

Accepted Answer

A) True 
 B)False

Question 20

Identify a true statement about cookies.

Accepted Answer

A) A cookie is a Web information that users save on the hard drive for later use. 
B) A cookie is the information a Web site stores on a user's hard drive so it can be used for a later visit. 
C) A cookie is a list of sites visited by a user in a day or last few days. 
D) A cookie is a list of sites that users bookmark on a browser for reference. 
A) A cookie is a Web information that users save on the hard drive for later use. 
B) A cookie is the information a Web site stores on a user's hard drive so it can be used for a later visit. 
C) A cookie is a list of sites visited by a user in a day or last few days. 
D) A cookie is a list of sites that users bookmark on a browser for reference.

In a value chain,service involves _____.

Companies that provide click-and-brick e-commerce struggle to incorporate online interaction.

The _________ is a widely used business model in e-commerce that refers to generating revenue from more than one source.

Service and support are more important in traditional commerce than in e-commerce.

The third-party exchange market-place model is controlled by sellers and buyers.

In the context of Web marketing,describe spot leasing.

In a third-party exchange marketplace,the sale of medical products is an example of a(n)_____.

Which of the following is true of mobile commerce (m-commerce)applications?

What is cost per thousand (CPM)in terms of Web marketing?

What are the main objectives of trading partner agreements?

A popular application of the _________,which is a major business-to-business (B2B)e-commerce model,is e-procurement.

In the context of e-commerce supporting technologies,which of the following terms describes one user viewing one ad?

Which of the following primary activities in a value chain involves moving and storing products,from the end of the production line to end users or distribution centers?

E-commerce provides product acknowledgements through phone calls and faxes.

When a person enters a URL in the address bar of a browser,it displays a page that asks the user to install a plug-in in order to view the Web site.This type of a display when a user enters a Web site is termed _________.

Identify a true statement about in-game mobile marketing.

Mobile commerce (m-commerce)is based on the _____.

_____ is a method for advertisers to pay for cost per view or cost per click.

The use of e-wallets is restricted to non-portable devices.

Identify a true statement about cookies.

Information Systems: An Overview

Computers: The Machines Behind Computing

Database Systems,Data Warehouses,and Data Marts

Personal,Legal,Ethical,and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

The Internet,Intranets,and Extranets

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends,Technologies,and Applications

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Exam 8: E-Commerce

In a value chain,service involves _____.

Companies that provide click-and-brick e-commerce struggle to incorporate online interaction.

The _________ is a widely used business model in e-commerce that refers to generating revenue from more than one source.

Service and support are more important in traditional commerce than in e-commerce.

The third-party exchange market-place model is controlled by sellers and buyers.

In the context of Web marketing,describe spot leasing.

In a third-party exchange marketplace,the sale of medical products is an example of a(n)_____.

Which of the following is true of mobile commerce (m-commerce)applications?

What is cost per thousand (CPM)in terms of Web marketing?

What are the main objectives of trading partner agreements?

A popular application of the _________,which is a major business-to-business (B2B)e-commerce model,is e-procurement.

In the context of e-commerce supporting technologies,which of the following terms describes one user viewing one ad?

Which of the following primary activities in a value chain involves moving and storing products,from the end of the production line to end users or distribution centers?

E-commerce provides product acknowledgements through phone calls and faxes.

When a person enters a URL in the address bar of a browser,it displays a page that asks the user to install a plug-in in order to view the Web site.This type of a display when a user enters a Web site is termed _________.

Identify a true statement about in-game mobile marketing.

Mobile commerce (m-commerce)is based on the _____.

_____ is a method for advertisers to pay for cost per view or cost per click.

The use of e-wallets is restricted to non-portable devices.

Identify a true statement about cookies.

Information Systems: An Overview

Computers: The Machines Behind Computing

Database Systems,Data Warehouses,and Data Marts

Personal,Legal,Ethical,and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

The Internet,Intranets,and Extranets

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends,Technologies,and Applications

Filters