Exam 4: Understanding Participants As Consumers

External sources of information are recalled from our own memories and are based on previous exposure to sports and activities.

Types of _____,also known as levels of problem solving,are habitual problem solving,limited problem solving,and extensive problem solving.

Participation in special sporting events,such as a local golf tournament,or 10K run for charity,are examples of sporting events that lend themselves to limited problem solving.

In the United States,one of the greatest influences (primary reference group)on an individual is his/her family.Briefly describe what type of influence a family might exert on a male/female member to play a certain sport.

Because of the learning and perceptual processes,consumers develop _____ toward participating in sports,consisting of learned thoughts,feelings,and behaviors toward some given object.

In cognitive learning,people see someone benefiting from sport,and also learn how to play the sport.

Sue decides to participate in a summer league tennis program. The first time she plays in competition,she does very poorly and immediately feels embarrassed.Her decision whether to play again based on this experience is called cognitive dissonance.

According to the text,_____ is defined as the complex process of selecting,organizing,and interpreting stimuli such as sports.

According to the text,a primary reference group that has one of the greatest influences on sports participation is family.