Question 1

Not unlike advertising objectives,sponsorship can be categorized as direct,indirect,or neutral.

Accepted Answer

A) True 
 B)False

Question 2

One of the basic objectives of any sport sponsor is to generate _____.

Accepted Answer

A)  competition 
B)  awareness 
C)  image building 
D)  relationships with its product 
E)  none of the above 
A)  competition 
B)  awareness 
C)  image building 
D)  relationships with its product 
E)  none of the above

Question 3

Ambush marketing is a planned effort by an organization to associate itself directly with an event to gain at least some of the recognition and benefits that are associated with being an official sponsor.

Accepted Answer

A) True 
 B)False

Question 4

List and describe the sponsorship objectives.

Accepted Answer

1.Direct sponsorship objectives: have a

Question 5

In 2007,sponsorship spending worldwide was projected to reach ______.

Accepted Answer

A)  Almost $5 billion 
B)  Almost $10 billion 
C)  Almost $15 billion 
D)  Almost $25 billion 
E)  Over $50 billion 
A)  Almost $5 billion 
B)  Almost $10 billion 
C)  Almost $15 billion 
D)  Almost $25 billion 
E)  Over $50 billion

Question 6

According to the text,international events are at the apex of the Sports Event Pyramid.

Accepted Answer

A) True 
 B)False

Question 7

Ambush marketing is an example of _____ in the communications process.

Accepted Answer

A)  encoding 
B)  decoding 
C)  sponsorship 
D)  noise 
E)  both a and b 
A)  encoding 
B)  decoding 
C)  sponsorship 
D)  noise 
E)  both a and b

Question 8

Sponsorship objectives that have a short-term impact on sales are called _____.

Accepted Answer

A)  indirect 
B)  direct 
C)  implied 
D)  stimulant 
E)  both a and b 
A)  indirect 
B)  direct 
C)  implied 
D)  stimulant 
E)  both a and b

Question 9

The purchase decision is at the center of the Sport Sponsorship Acquisition Model.

Accepted Answer

A) True 
 B)False

Not unlike advertising objectives,sponsorship can be categorized as direct,indirect,or neutral.

One of the basic objectives of any sport sponsor is to generate _____.

Ambush marketing is a planned effort by an organization to associate itself directly with an event to gain at least some of the recognition and benefits that are associated with being an official sponsor.

List and describe the sponsorship objectives.

In 2007,sponsorship spending worldwide was projected to reach ______.

According to the text,international events are at the apex of the Sports Event Pyramid.

Ambush marketing is an example of _____ in the communications process.

Sponsorship objectives that have a short-term impact on sales are called _____.

The purchase decision is at the center of the Sport Sponsorship Acquisition Model.

Emergence of Sports Marketing

Contingency Framework for Strategic Sports Marketing

Research Tools for Understanding Sports Consumers

Understanding Participants As Consumers

Understanding Spectators As Consumers

Segmentation, targeting, and Positioning

Sports Product Concepts

Managing Sports Products

Promotion Concepts

Promotion Mix Elements

Pricing Concepts and Strategies

Implementing and Controlling the Strategic Sports Marketing Process

Filters

Exam 11: Sponsorship Programs

Not unlike advertising objectives,sponsorship can be categorized as direct,indirect,or neutral.

One of the basic objectives of any sport sponsor is to generate _____.

Ambush marketing is a planned effort by an organization to associate itself directly with an event to gain at least some of the recognition and benefits that are associated with being an official sponsor.

List and describe the sponsorship objectives.

In 2007,sponsorship spending worldwide was projected to reach ______.

According to the text,international events are at the apex of the Sports Event Pyramid.

Ambush marketing is an example of _____ in the communications process.

Sponsorship objectives that have a short-term impact on sales are called _____.

The purchase decision is at the center of the Sport Sponsorship Acquisition Model.

Emergence of Sports Marketing

Contingency Framework for Strategic Sports Marketing

Research Tools for Understanding Sports Consumers

Understanding Participants As Consumers

Understanding Spectators As Consumers

Segmentation, targeting, and Positioning

Sports Product Concepts

Managing Sports Products

Promotion Concepts

Promotion Mix Elements

Pricing Concepts and Strategies

Implementing and Controlling the Strategic Sports Marketing Process

Filters