Exam 7: Text Analytics, Text Mining, and Sentiment Analysis

Within the context of speech analytics, what does the linguistic approach focus on?

________ is mostly driven by sentiment analysis and is a key element of customer experience management initiatives, where the goal is to create an intimate relationship with the customer.

The linguistic approach to speech handles processes elements such as intensity, pitch and jitter from speech recorded on audio.

In the patent analysis case study, text mining of thousands of patents held by the firm and its competitors helped improve competitive intelligence, but was of little use in identifying complementary products.

In the Mining for Lies case study, a text based deception-detection method used by Fuller and others in 2008 was based on a process known as ________, which relies on elements of data and text mining techniques.

The time-demanding and laborious process of the ________ approach makes it impractical for use with live audio streams.

Identifying the target of an expressed sentiment is difficult for all the following reasons EXCEPT

Articles and auxiliary verbs are assigned little value in text mining and are usually filtered out.

In the Hong Kong government case study, reporting time was the main benefit of using SAS Business Analytics to generate reports.

Regional accents present challenges for natural language processing.