Question 1

Which type of analysis cannot be computed with nominal data?

Accepted Answer

A) mean 
B) mode 
C) frequency 
D) percentage 
A) mean 
B) mode 
C) frequency 
D) percentage A

Question 2

The last step in the data analysis procedure is:

Accepted Answer

A) coding. 
B) machine cleaning of data. 
C) tabulation and statistical analysis. 
D) interpretation of the results. 
E) none of these 
A) coding. 
B) machine cleaning of data. 
C) tabulation and statistical analysis. 
D) interpretation of the results. 
E) none of these C

Question 3

Checking to ensure that skip patterns were followed occurs during the data editing stage.

Accepted Answer

A) True 
 B)False  True

Question 4

Categorical data is typically analyzed with percentages rather than means.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is not part of the coding process regarding open-ended questions?

Accepted Answer

A) list responses 
B) consolidate responses 
C) set codes 
D) enter codes 
E) All are part of the coding process. 
A) list responses 
B) consolidate responses 
C) set codes 
D) enter codes 
E) All are part of the coding process.

Question 6

What is the difference between measurement validity and interview validation?

Accepted Answer

Measurement validity refers to the degre

Question 7

Checking to determine whether the proper screener questions were invoked would be part of which step in the data analysis procedure?

Accepted Answer

A) validation 
B) coding 
C) machine cleaning 
D) data entry 
E) checks and balances 
A) validation 
B) coding 
C) machine cleaning 
D) data entry 
E) checks and balances

Question 8

Anything that can be shown in a line graph or pie chart also can be shown in a bar chart.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not a measure of dispersion?

Accepted Answer

A) standard deviation 
B) median 
C) variance 
D) range 
E) none of these 
A) standard deviation 
B) median 
C) variance 
D) range 
E) none of these

Question 10

Which of the following graphic representation is the most visually pleasing for presenting cross tabulation information?

Accepted Answer

A) multiple row-three dimensional bar chart 
B) three dimensional pie chart 
C) clustered bar chart 
D) stacked bar chart 
E) clustered line chart 
A) multiple row-three dimensional bar chart 
B) three dimensional pie chart 
C) clustered bar chart 
D) stacked bar chart 
E) clustered line chart

Question 11

This analytical procedure shows the responses to one question relative to the responses of another question.

Accepted Answer

A) one-way frequencies 
B) cross tabulation 
C) t-test 
D) z-test 
E) none of these 
A) one-way frequencies 
B) cross tabulation 
C) t-test 
D) z-test 
E) none of these

Question 12

____________ is the process of ascertaining that questionnaires were filled out properly and completely.

Accepted Answer

A) Editing 
B) Revision 
C) Reviewing 
D) Checks and Balances 
E) None of these 
A) Editing 
B) Revision 
C) Reviewing 
D) Checks and Balances 
E) None of these

Question 13

The idea behind this type of statistical analysis is to look at the responses to one question in relation to the responses to one or more other questions.

Accepted Answer

A) one-way frequencies 
B) cross tabulations 
C) analysis using measures of central tendency 
D) analysis using measures of dispersion 
E) analysis using line and/or bar charts 
A) one-way frequencies 
B) cross tabulations 
C) analysis using measures of central tendency 
D) analysis using measures of dispersion 
E) analysis using line and/or bar charts

Question 14

The median can be computed for all types of data except nominal data.

Accepted Answer

A) True 
 B)False

Question 15

Probing would typically done by ____________.

Accepted Answer

A) the client 
B) the respondent 
C) the interviewer 
D) none of these 
A) the client 
B) the respondent 
C) the interviewer 
D) none of these

Question 16

Once a respondent is interviewed in a phone survey,they should never be contacted again regarding that particular study.

Accepted Answer

A) True 
 B)False

Question 17

Out of the following,which would typically have the largest base size?

Accepted Answer

A) total respondents 
B) total asked 
C) total answering 
D) total skipping 
A) total respondents 
B) total asked 
C) total answering 
D) total skipping

Question 18

Illustrate a condition in which a "SKIP PATTERN" is needed.

Accepted Answer

Skip patterns are conditional

Question 19

The purpose of the first edit,or field edit,is to identify problems when there is still time to recontact the respondent and determine the appropriate answer to questions that were not asked.

Accepted Answer

A) True 
 B)False

Question 20

This measure of central tendency can be computed only from interval or ratio data.

Accepted Answer

A) mode 
B) median 
C) mean 
D) All of these must be computed from interval or ratio data. 
E) None of these can be computed from interval or ratio data. 
A) mode 
B) median 
C) mean 
D) All of these must be computed from interval or ratio data. 
E) None of these can be computed from interval or ratio data.

Which type of analysis cannot be computed with nominal data?

The last step in the data analysis procedure is:

Checking to ensure that skip patterns were followed occurs during the data editing stage.

Categorical data is typically analyzed with percentages rather than means.

Which of the following is not part of the coding process regarding open-ended questions?

What is the difference between measurement validity and interview validation?

Checking to determine whether the proper screener questions were invoked would be part of which step in the data analysis procedure?

Anything that can be shown in a line graph or pie chart also can be shown in a bar chart.

Which of the following is not a measure of dispersion?

Which of the following graphic representation is the most visually pleasing for presenting cross tabulation information?

This analytical procedure shows the responses to one question relative to the responses of another question.

____________ is the process of ascertaining that questionnaires were filled out properly and completely.

The idea behind this type of statistical analysis is to look at the responses to one question in relation to the responses to one or more other questions.

The median can be computed for all types of data except nominal data.

Probing would typically done by ____________.

Once a respondent is interviewed in a phone survey,they should never be contacted again regarding that particular study.

Out of the following,which would typically have the largest base size?

Illustrate a condition in which a "SKIP PATTERN" is needed.

The purpose of the first edit,or field edit,is to identify problems when there is still time to recontact the respondent and determine the appropriate answer to questions that were not asked.

This measure of central tendency can be computed only from interval or ratio data.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

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Exam 15: Data Processing and Fundamental Data Analysis

Which type of analysis cannot be computed with nominal data?

The last step in the data analysis procedure is:

Checking to ensure that skip patterns were followed occurs during the data editing stage.

Categorical data is typically analyzed with percentages rather than means.

Which of the following is not part of the coding process regarding open-ended questions?

What is the difference between measurement validity and interview validation?

Checking to determine whether the proper screener questions were invoked would be part of which step in the data analysis procedure?

Anything that can be shown in a line graph or pie chart also can be shown in a bar chart.

Which of the following is not a measure of dispersion?

Which of the following graphic representation is the most visually pleasing for presenting cross tabulation information?

This analytical procedure shows the responses to one question relative to the responses of another question.

____________ is the process of ascertaining that questionnaires were filled out properly and completely.

The idea behind this type of statistical analysis is to look at the responses to one question in relation to the responses to one or more other questions.

The median can be computed for all types of data except nominal data.

Probing would typically done by ____________.

Once a respondent is interviewed in a phone survey,they should never be contacted again regarding that particular study.

Out of the following,which would typically have the largest base size?

Illustrate a condition in which a "SKIP PATTERN" is needed.

The purpose of the first edit,or field edit,is to identify problems when there is still time to recontact the respondent and determine the appropriate answer to questions that were not asked.

This measure of central tendency can be computed only from interval or ratio data.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters