Question 1

Under what conditions can the results of a test market be used to forecast sales for a region?

Accepted Answer

Test market results can be used to forecast sales for larger areas,such as a region,
when the characteristics associated with the behavior of interest are similar in
both the test market and the region.

Question 2

The extent to which a new product takes away from the innovative company's present business is referred to as cannibalization.

Accepted Answer

A) True 
 B)False  True

Question 3

An experiment is designed to test how consumers go about choosing life insurance policies.If this experiment uses a sample of college students,it would likely not have _______.

Accepted Answer

A) internal validity 
B) extraneous validity 
C) external validity 
D) laboratory validity 
A) internal validity 
B) extraneous validity 
C) external validity 
D) laboratory validity C

Question 4

If extraneous factors in an experiment can be identified and measured, __________ can be used to control these factors.

Accepted Answer

A) randomization 
B) physical control 
C) design control 
D) statistical control 
E) none of these 
A) randomization 
B) physical control 
C) design control 
D) statistical control 
E) none of these

Question 5

Studies in which the researcher lacks complete control over the scheduling of treatments or must assign respondents to treatments in a nonrandom manner is which of the following?

Accepted Answer

A) Pre-experimental designs 
B) True experimental design 
C) Quasi-Experiments 
D) Pre-existing Experiments 
A) Pre-experimental designs 
B) True experimental design 
C) Quasi-Experiments 
D) Pre-existing Experiments

Question 6

When designing a test market,the marketer is often interested in finding out whether a new product's sales will take away sales from existing products.What is this referred to as?

Accepted Answer

A) controlled test marketing 
B) electronic test marketing 
C) cannibalization 
D) interrupted time series 
E) none of these 
A) controlled test marketing 
B) electronic test marketing 
C) cannibalization 
D) interrupted time series 
E) none of these

Question 7

The first step in a test market study is to select a basic approach.

Accepted Answer

A) True 
 B)False

Question 8

Test markets are which of the following type of experiment?

Accepted Answer

A) controlled experiment 
B) exploratory experiment 
C) field experiment 
D) laboratory experiment 
E) none of these 
A) controlled experiment 
B) exploratory experiment 
C) field experiment 
D) laboratory experiment 
E) none of these

Question 9

__________ refers to changes in subjects throughout the course of the experiment that are a function of time,such as getting older,tiring,etc.

Accepted Answer

A) Maturation 
B) History 
C) Selection bias 
D) Mortality 
E) none of these 
A) Maturation 
B) History 
C) Selection bias 
D) Mortality 
E) none of these

Question 10

An analysis of company financial records shows that in every year that the company increased its advertising expenditures,sales increased.What can you say about the relationship between the two factors/variables?

Accepted Answer

A) Advertising expenditure and sales exhibited concomitant variation. 
B) Increasing advertising expenditures led to increased sales. 
C) Increased sales led to an increase in advertising expenditures. 
D) Advertising and sales are inversely related. 
E) none of these 
A) Advertising expenditure and sales exhibited concomitant variation. 
B) Increasing advertising expenditures led to increased sales. 
C) Increased sales led to an increase in advertising expenditures. 
D) Advertising and sales are inversely related. 
E) none of these

Question 11

Laboratory experiments are usually conducted in uncontrolled settings.

Accepted Answer

A) True 
 B)False

Question 12

__________ refers to the intervention between the beginning and end of an experiment,involving outside variables or events that might change the dependent variable.

Accepted Answer

A) Maturation 
B) History 
C) Selection bias 
D) Mortality 
E) none of these 
A) Maturation 
B) History 
C) Selection bias 
D) Mortality 
E) none of these

Question 13

The costs of producing a product for a test market are comparable to the cost associated with a national launch of the new product.

Accepted Answer

A) True 
 B)False

Question 14

In order to show that variable A causes variable B,A must occur:

Accepted Answer

A) after B. 
B) before B. 
C) simultaneously with B. 
D) none of these 
A) after B. 
B) before B. 
C) simultaneously with B. 
D) none of these

Question 15

Concomitant variation occurs when 2 variables are _______.

Accepted Answer

A) causally related 
B) experimentally related 
C) correlated 
D) none of these 
A) causally related 
B) experimentally related 
C) correlated 
D) none of these

Question 16

Experiments are especially effective in showing causality because they are able to do what?

Accepted Answer

A) show correlation 
B) demonstrate concomitant variation 
C) demonstrate an appropriate time order of occurrence 
D) eliminate other possible causal factors 
E) none of these 
A) show correlation 
B) demonstrate concomitant variation 
C) demonstrate an appropriate time order of occurrence 
D) eliminate other possible causal factors 
E) none of these

Question 17

The One-Shot Case Study Design is the design employed most frequently for testing changes in established products or marketing strategies.

Accepted Answer

A) True 
 B)False

Question 18

An Interrupted Time-Series Design is an example of a quasi- experiment.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is often the most important data produced by a test market?

Accepted Answer

A) purchase data 
B) awareness data 
C) competitive response 
D) source of sales 
E) none of these 
A) purchase data 
B) awareness data 
C) competitive response 
D) source of sales 
E) none of these

Question 20

Two variables must be correlated to be causally related.

Accepted Answer

A) True 
 B)False

Under what conditions can the results of a test market be used to forecast sales for a region?

The extent to which a new product takes away from the innovative company's present business is referred to as cannibalization.

An experiment is designed to test how consumers go about choosing life insurance policies.If this experiment uses a sample of college students,it would likely not have _______.

If extraneous factors in an experiment can be identified and measured, __________ can be used to control these factors.

Studies in which the researcher lacks complete control over the scheduling of treatments or must assign respondents to treatments in a nonrandom manner is which of the following?

When designing a test market,the marketer is often interested in finding out whether a new product's sales will take away sales from existing products.What is this referred to as?

The first step in a test market study is to select a basic approach.

Test markets are which of the following type of experiment?

__________ refers to changes in subjects throughout the course of the experiment that are a function of time,such as getting older,tiring,etc.

An analysis of company financial records shows that in every year that the company increased its advertising expenditures,sales increased.What can you say about the relationship between the two factors/variables?

Laboratory experiments are usually conducted in uncontrolled settings.

__________ refers to the intervention between the beginning and end of an experiment,involving outside variables or events that might change the dependent variable.

The costs of producing a product for a test market are comparable to the cost associated with a national launch of the new product.

In order to show that variable A causes variable B,A must occur:

Concomitant variation occurs when 2 variables are _______.

Experiments are especially effective in showing causality because they are able to do what?

The One-Shot Case Study Design is the design employed most frequently for testing changes in established products or marketing strategies.

An Interrupted Time-Series Design is an example of a quasi- experiment.

Which of the following is often the most important data produced by a test market?

Two variables must be correlated to be causally related.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

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Exam 9: Primary Data Collection: Experimentation and Test Markets

Under what conditions can the results of a test market be used to forecast sales for a region?

The extent to which a new product takes away from the innovative company's present business is referred to as cannibalization.

An experiment is designed to test how consumers go about choosing life insurance policies.If this experiment uses a sample of college students,it would likely not have _______.

If extraneous factors in an experiment can be identified and measured, __________ can be used to control these factors.

Studies in which the researcher lacks complete control over the scheduling of treatments or must assign respondents to treatments in a nonrandom manner is which of the following?

When designing a test market,the marketer is often interested in finding out whether a new product's sales will take away sales from existing products.What is this referred to as?

The first step in a test market study is to select a basic approach.

Test markets are which of the following type of experiment?

__________ refers to changes in subjects throughout the course of the experiment that are a function of time,such as getting older,tiring,etc.

An analysis of company financial records shows that in every year that the company increased its advertising expenditures,sales increased.What can you say about the relationship between the two factors/variables?

Laboratory experiments are usually conducted in uncontrolled settings.

__________ refers to the intervention between the beginning and end of an experiment,involving outside variables or events that might change the dependent variable.

The costs of producing a product for a test market are comparable to the cost associated with a national launch of the new product.

In order to show that variable A causes variable B,A must occur:

Concomitant variation occurs when 2 variables are _______.

Experiments are especially effective in showing causality because they are able to do what?

The One-Shot Case Study Design is the design employed most frequently for testing changes in established products or marketing strategies.

An Interrupted Time-Series Design is an example of a quasi- experiment.

Which of the following is often the most important data produced by a test market?

Two variables must be correlated to be causally related.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters