Question 1

With one-way frequency tables,the base size for a question would not take into consideration:

Accepted Answer

A) total respondents. 
B) the number of people asked a particular question. 
C) the number of people who answered the question. 
D) population size. 
E) It would take into account all of these 
A) total respondents. 
B) the number of people asked a particular question. 
C) the number of people who answered the question. 
D) population size. 
E) It would take into account all of these

Question 2

Interviewers are often asked to paraphrase the responses to open-ended questions.

Accepted Answer

A) True 
 B)False

Question 3

Data entry must always be done manually.

Accepted Answer

A) True 
 B)False

Question 4

This type of chart is the simplest form of chart and is useful for presenting a measurement taken at several points over time.

Accepted Answer

A) line chart 
B) bar chart 
C) pie chart 
D) bar chart and pie chart are equally useful 
E) All are equally useful. 
A) line chart 
B) bar chart 
C) pie chart 
D) bar chart and pie chart are equally useful 
E) All are equally useful.

Question 5

The process of ascertaining that interviews were actually conducted is known as:

Accepted Answer

A) validation. 
B) coding. 
C) machine cleaning 
D) data entry 
E) checks and balances 
A) validation. 
B) coding. 
C) machine cleaning 
D) data entry 
E) checks and balances

Question 6

Which of the following does validation typically address?

Accepted Answer

A) validity of measures used 
B) measures of central tendency 
C) whether respondents were actually interviewed 
D) none of these 
A) validity of measures used 
B) measures of central tendency 
C) whether respondents were actually interviewed 
D) none of these

Question 7

_____________ is a form of data entry in which responses on questionnaires are read in automatically by the data entry device.

Accepted Answer

A) Automatic Entry 
B) Automatic Delivery 
C) Scanning Technology 
D) None of these 
A) Automatic Entry 
B) Automatic Delivery 
C) Scanning Technology 
D) None of these

Question 8

Which of the following is a text-processing tool for open-ended questions that shows greater prominence to words that appear more frequently in the source text?

Accepted Answer

A) Word Cloud 
B) Semantria 
C) TextSmart 
D) CATI 
E) None of these 
A) Word Cloud 
B) Semantria 
C) TextSmart 
D) CATI 
E) None of these

Question 9

Means can be calculated using nominal,ordinal,or interval data.

Accepted Answer

A) True 
 B)False

Question 10

There are some indications that the historically high interest by marketing researchers and their clients is beginning to wane in which of the following statistical analysis methods?

Accepted Answer

A) one-way frequency tables 
B) cross-tabs 
C) graphic representations 
D) descriptive statistics 
E) none of these 
A) one-way frequency tables 
B) cross-tabs 
C) graphic representations 
D) descriptive statistics 
E) none of these

Question 11

Logical or machine cleaning of data is done with the assistance of computer programs.

Accepted Answer

A) True 
 B)False

Question 12

Cross tabulations look at differences in mean values.

Accepted Answer

A) True 
 B)False

Question 13

The process of converting information into a form that can be read by a computer is known as _______.

Accepted Answer

A) scanning 
B) coding 
C) machine cleaning 
D) data entry 
E) validation 
A) scanning 
B) coding 
C) machine cleaning 
D) data entry 
E) validation

Question 14

The most complex tabulation is the one-way frequency table.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is the most flexible type of graph?

Accepted Answer

A) line chart 
B) bar chart 
C) pie chart 
D) scatter plot graph 
E) All are equally flexible. 
A) line chart 
B) bar chart 
C) pie chart 
D) scatter plot graph 
E) All are equally flexible.

Question 16

Which type of data entry ensures that data is entered properly?

Accepted Answer

A) scanning 
B) coding 
C) intelligent 
D) marginal 
E) none of these 
A) scanning 
B) coding 
C) intelligent 
D) marginal 
E) none of these

Question 17

Stacked bar charts are not helpful in graphically representing cross-tabulation results.

Accepted Answer

A) True 
 B)False

Question 18

Means are not included in a cross tabulation.

Accepted Answer

A) True 
 B)False

Question 19

The coding step pertains to only closed-ended responses on questionnaires.

Accepted Answer

A) True 
 B)False

Question 20

If we conclude that the average weekly amount of soft drink consumption by males and females is about the same,but that the standard deviation among males is greater than that for females,what would this mean?

Accepted Answer

A) Males and females pretty much agree as to how many soft drinks they consume per week. 
B) Males consume more soft drinks per week than females. 
C) Even though males and females consume, on average, about the same number of soft drinks, there is more diversity of consumption among males. 
D) Females are more health conscious than males. 
A) Males and females pretty much agree as to how many soft drinks they consume per week. 
B) Males consume more soft drinks per week than females. 
C) Even though males and females consume, on average, about the same number of soft drinks, there is more diversity of consumption among males. 
D) Females are more health conscious than males.

With one-way frequency tables,the base size for a question would not take into consideration:

Interviewers are often asked to paraphrase the responses to open-ended questions.

Data entry must always be done manually.

This type of chart is the simplest form of chart and is useful for presenting a measurement taken at several points over time.

The process of ascertaining that interviews were actually conducted is known as:

Which of the following does validation typically address?

_____________ is a form of data entry in which responses on questionnaires are read in automatically by the data entry device.

Which of the following is a text-processing tool for open-ended questions that shows greater prominence to words that appear more frequently in the source text?

Means can be calculated using nominal,ordinal,or interval data.

There are some indications that the historically high interest by marketing researchers and their clients is beginning to wane in which of the following statistical analysis methods?

Logical or machine cleaning of data is done with the assistance of computer programs.

Cross tabulations look at differences in mean values.

The process of converting information into a form that can be read by a computer is known as _______.

The most complex tabulation is the one-way frequency table.

Which of the following is the most flexible type of graph?

Which type of data entry ensures that data is entered properly?

Stacked bar charts are not helpful in graphically representing cross-tabulation results.

Means are not included in a cross tabulation.

The coding step pertains to only closed-ended responses on questionnaires.

If we conclude that the average weekly amount of soft drink consumption by males and females is about the same,but that the standard deviation among males is greater than that for females,what would this mean?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Exam 15: Data Processing and Fundamental Data Analysis

With one-way frequency tables,the base size for a question would not take into consideration:

Interviewers are often asked to paraphrase the responses to open-ended questions.

Data entry must always be done manually.

This type of chart is the simplest form of chart and is useful for presenting a measurement taken at several points over time.

The process of ascertaining that interviews were actually conducted is known as:

Which of the following does validation typically address?

_____________ is a form of data entry in which responses on questionnaires are read in automatically by the data entry device.

Which of the following is a text-processing tool for open-ended questions that shows greater prominence to words that appear more frequently in the source text?

Means can be calculated using nominal,ordinal,or interval data.

There are some indications that the historically high interest by marketing researchers and their clients is beginning to wane in which of the following statistical analysis methods?

Logical or machine cleaning of data is done with the assistance of computer programs.

Cross tabulations look at differences in mean values.

The process of converting information into a form that can be read by a computer is known as _______.

The most complex tabulation is the one-way frequency table.

Which of the following is the most flexible type of graph?

Which type of data entry ensures that data is entered properly?

Stacked bar charts are not helpful in graphically representing cross-tabulation results.

Means are not included in a cross tabulation.

The coding step pertains to only closed-ended responses on questionnaires.

If we conclude that the average weekly amount of soft drink consumption by males and females is about the same,but that the standard deviation among males is greater than that for females,what would this mean?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters