Question 1

Secondary data is previously gathered data that might be relevant to the problem at hand.

Accepted Answer

A) True 
 B)False  True

Question 2

In the new world of big data analytics,customer insights are delivered to people who run various business functions on a _________ basis.

Accepted Answer

A) sparse 
B) regular 
C) annual 
D) they are not delivered at all 
A) sparse 
B) regular 
C) annual 
D) they are not delivered at all B

Question 3

Which of the following is not an advantage of secondary data?

Accepted Answer

A) Secondary data can help clarify the research problem. 
B) Secondary data may provide a solution to the problem. 
C) Secondary data may provide the sample frame. 
D) All of these are advantages of secondary data. 
A) Secondary data can help clarify the research problem. 
B) Secondary data may provide a solution to the problem. 
C) Secondary data may provide the sample frame. 
D) All of these are advantages of secondary data. D

Question 4

A researcher does a study for a new Super Target store.The client wants to know which of five cities should be selected,and a specific location within the city of choice.The researcher investigates several sources of secondary data and finds the following:
City	Population Growth	Growth in Retail Sales
Metropolis	5%	14%
Smallville	7%	13%
Gotham City	4%	 8%
The Big Apple	2%	 4%
The Big Easy	 10%	17%
The researcher,based on the information at hand,recommends The Big Easy,and asks to be paid.Why should the client not pay the researcher?

Accepted Answer

A) the information not collected in a timely manner 
B) not enough information provided 
C) how the information was collected 
D) what information was collected 
E) none of these 
A) the information not collected in a timely manner 
B) not enough information provided 
C) how the information was collected 
D) what information was collected 
E) none of these

Question 5

Big data offers a firm which of the following:

Accepted Answer

A) broader insights 
B) deeper insights 
C) inactive insights 
D) Both broader and deeper insights 
E) None of these 
A) broader insights 
B) deeper insights 
C) inactive insights 
D) Both broader and deeper insights 
E) None of these

Question 6

An entrepreneur is contemplating establishing a funeral home in a small town.This person believes the demand for funeral home services is greater than the services being provided.Initially,the entrepreneur contacts a consultant and tells the consultant he needs a community survey to determine the total demand for funeral home services in the small town and surrounding communities.If you were the consultant,how would you react to the entrepreneur's request for a survey? What kind of counter proposal would you make?

Accepted Answer

A survey would not be the best way to ap

Question 7

When comparing the collection of secondary data with primary data,secondary data relative to primary data:

Accepted Answer

A) takes less time to collect. 
B) costs less to collect. 
C) is more convenient. 
D) all of these 
E) none of these 
A) takes less time to collect. 
B) costs less to collect. 
C) is more convenient. 
D) all of these 
E) none of these

Question 8

Automated decision-making plays an important role in big data analytics.

Accepted Answer

A) True 
 B)False

Question 9

If you were interested in finding out how many people buy low-fat dog food for their dogs,you would most likely seek out a(n)_______.

Accepted Answer

A) newsgroup 
B) congressional information service 
C) American statistical indexer 
D) marketing research aggregator 
E) none of these 
A) newsgroup 
B) congressional information service 
C) American statistical indexer 
D) marketing research aggregator 
E) none of these

Question 10

What type of company could most easily compile a large internal database?

Accepted Answer

A) CPG, such as Kellogg's 
B) service, such as Delta Airlines 
C) Online, such as Yahoo 
D) entertainment, such as Universal 
A) CPG, such as Kellogg's 
B) service, such as Delta Airlines 
C) Online, such as Yahoo 
D) entertainment, such as Universal

Question 11

Which of the following is not a limitation of secondary data?

Accepted Answer

A) takes more time to collect than primary data 
B) may lack relevance for the present study 
C) may not be available in the form needed for the present study 
D) may not be accurate 
E) All of these are possible limitations of secondary data. 
A) takes more time to collect than primary data 
B) may lack relevance for the present study 
C) may not be available in the form needed for the present study 
D) may not be accurate 
E) All of these are possible limitations of secondary data.

Question 12

How can data mining assist the direct marketer that publishes a customized catalog for its customers?

Accepted Answer

Data mining uses statistical and other a

Question 13

When you are not sure who gathered secondary data,its __________may be questionable.

Accepted Answer

A) availability 
B) relevance 
C) accuracy 
D) timeliness 
E) none of these 
A) availability 
B) relevance 
C) accuracy 
D) timeliness 
E) none of these

Question 14

New types of databases that began emerging in late 2009,don't have these limitations,and allow analysts to create queries against all these types of data.

Accepted Answer

A) True 
 B)False

Question 15

Turning large data sets into pictures that lead companies intuitively to the information that is more important to them is most closely related to the idea of:

Accepted Answer

A) Data mining 
B) Data visualization 
C) Data analytics 
D) Automated data 
E) Unstructured data 
A) Data mining 
B) Data visualization 
C) Data analytics 
D) Automated data 
E) Unstructured data

Question 16

Secondary data is more current than primary data.

Accepted Answer

A) True 
 B)False

Question 17

Secondary data can sometimes be used as a sample frame.

Accepted Answer

A) True 
 B)False

Question 18

All big data output results in automated decision making.

Accepted Answer

A) True 
 B)False

Question 19

Generally,the cost of collecting secondary data is about the same as the cost of collecting primary data.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following questions can help improve with checking the accuracy of secondary data?

Accepted Answer

A) Who gathered the data? 
B) What was the purpose of the study? 
C) What information was collected? 
D) When was the information collected? 
E) All of these would help 
A) Who gathered the data? 
B) What was the purpose of the study? 
C) What information was collected? 
D) When was the information collected? 
E) All of these would help

Secondary data is previously gathered data that might be relevant to the problem at hand.

In the new world of big data analytics,customer insights are delivered to people who run various business functions on a _________ basis.

Which of the following is not an advantage of secondary data?

Big data offers a firm which of the following:

When comparing the collection of secondary data with primary data,secondary data relative to primary data:

Automated decision-making plays an important role in big data analytics.

If you were interested in finding out how many people buy low-fat dog food for their dogs,you would most likely seek out a(n)_______.

What type of company could most easily compile a large internal database?

Which of the following is not a limitation of secondary data?

How can data mining assist the direct marketer that publishes a customized catalog for its customers?

When you are not sure who gathered secondary data,its __________may be questionable.

New types of databases that began emerging in late 2009,don't have these limitations,and allow analysts to create queries against all these types of data.

Turning large data sets into pictures that lead companies intuitively to the information that is more important to them is most closely related to the idea of:

Secondary data is more current than primary data.

Secondary data can sometimes be used as a sample frame.

All big data output results in automated decision making.

Generally,the cost of collecting secondary data is about the same as the cost of collecting primary data.

Which of the following questions can help improve with checking the accuracy of secondary data?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Exam 4: Secondary Data and Databases

Secondary data is previously gathered data that might be relevant to the problem at hand.

In the new world of big data analytics,customer insights are delivered to people who run various business functions on a _________ basis.

Which of the following is not an advantage of secondary data?

Big data offers a firm which of the following:

When comparing the collection of secondary data with primary data,secondary data relative to primary data:

Automated decision-making plays an important role in big data analytics.

If you were interested in finding out how many people buy low-fat dog food for their dogs,you would most likely seek out a(n)_______.

What type of company could most easily compile a large internal database?

Which of the following is not a limitation of secondary data?

How can data mining assist the direct marketer that publishes a customized catalog for its customers?

When you are not sure who gathered secondary data,its __________may be questionable.

New types of databases that began emerging in late 2009,don't have these limitations,and allow analysts to create queries against all these types of data.

Turning large data sets into pictures that lead companies intuitively to the information that is more important to them is most closely related to the idea of:

Secondary data is more current than primary data.

Secondary data can sometimes be used as a sample frame.

All big data output results in automated decision making.

Generally,the cost of collecting secondary data is about the same as the cost of collecting primary data.

Which of the following questions can help improve with checking the accuracy of secondary data?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters