Exam 18: Multivariate Data Analysis
Exam 1: The Role of Marketing Research in Management Decision Making70 Questions
Exam 2: The Marketing Research Industry and Research Ethics70 Questions
Exam 3: Problem Definition and the Research Process70 Questions
Exam 4: Secondary Data and Databases62 Questions
Exam 5: Qualitative Research68 Questions
Exam 6: Traditional Survey Research56 Questions
Exam 7: Online Marketing Research-The Growth of Mobile and Social Media Research56 Questions
Exam 8: Primary Data Collection: Observation56 Questions
Exam 9: Primary Data Collection: Experimentation and Test Markets61 Questions
Exam 10: The Concept of Measurement55 Questions
Exam 11: Using Measurement Scales to Build Marketing Effectiveness56 Questions
Exam 12: Questionnaire Design57 Questions
Exam 13: Basic Sampling Issues58 Questions
Exam 14: Sample Size Determination58 Questions
Exam 15: Data Processing and Fundamental Data Analysis60 Questions
Exam 16: Statistical Testing of Differences and Relationships63 Questions
Exam 17: Bivariate Correlation and Regression51 Questions
Exam 18: Multivariate Data Analysis57 Questions
Exam 19: Communicating the Research Results45 Questions
Exam 20: Managing Marketing Research46 Questions
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A client wanted to know which preventive health care information (PHC)sources were related to each other.The following table has factor loadings for 10 types of preventive health care information using a Varimax rotation.Based on the table of results below,what would you tell your client?


(Essay)
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Collinearity is a situation in which independent variables are heavily correlated with each other.
(True/False)
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______________ is a measure of the percentage of the variation in the dependent variable that is explained by the variation in the independent variables.
(Multiple Choice)
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In factor analysis,the correlation between factor scores and the original variables is known as the factor ________,
(Multiple Choice)
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Dummy variables created to include nominally scaled variables in an analysis are commonly used in:
(Multiple Choice)
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The coefficient of determination is normally associated with which of the following multivariate procedures?
(Multiple Choice)
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In factor analysis,naming factors is a somewhat subjective step,combining intuition and knowledge of the variables with an inspection of the variables that have high loadings on each factor.
(True/False)
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Cluster analysis is useful for clustering groups of questions together into factors.
(True/False)
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An insurance company wants to know whether the subscribers to its HMO,PPO,or traditional single indemnity plan exhibit better health characteristics.They have the following data for each of their subscribers: % of body weight over optimum weight; blood pressure; cholesterol and hours per week of exercise.The analysis will group subscribers as either healthy,somewhat healthy or not healthy.Which of the following would be the best procedure for making such a determination?
(Multiple Choice)
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In the multiple regression formula,which of the following represents the dependent variable?
(Multiple Choice)
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Suppose an analyst wanted to determine whether or not dollars spent on advertising,number of sales people,number of new products introduced,and dollars spent on research and development were contributing to the growth in company market share.Which of the following procedures would be most appropriate?
(Multiple Choice)
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Independent variables are important components in multiple regression analysis and ________________.
(Multiple Choice)
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In order to make valid comparisons of regression coefficients,the coefficients must be scaled in the same units,or be standardized.
(True/False)
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If the goal of an analysis is to group respondents into mutually exclusive and collectively exhaustive subgroups,the preferred procedure would be cluster analysis.
(True/False)
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Summarizing a number of survey questions into a single concept could be achieved with which type of analysis?
(Multiple Choice)
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