Exam 2: External Analysis: The Identification of Opportunities and Threats

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Which of the following statements is true about rivalry in the context of established companies?

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An industry's buyers have high bargaining power when:

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Philip Morris capitalized on the growing health consciousness trend when it acquired Miller Brewing Company, and then redefined competition in the beer industry with its introduction of low-calorie beer (Miller Lite). This health trend represents a _____force.

(Multiple Choice)
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Which of the following is NOT a barrier to entry?

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Government deregulation of telephone service lowered the barriers to entry and lowered industry profit rates.

(True/False)
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Many beverage manufacturers are noticing that sales for packaged water and fruit-based beverages is increasing compared to carbonated drinks because customers are increasingly becoming health conscious. This change in customer preferences can be attributed to which of the following factors of the macroenvironment?

(Multiple Choice)
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When the value of the dollar is low compared to the value of other currencies, products made in the United States are relatively inexpensive and products made overseas are relatively expensive.

(True/False)
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Demand reaches total saturation in the ____ stage of the industry life-cycle.

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Cost reductions gained through mass-producing a standardized output are a source of scale economies.

(True/False)
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The competitive structure of an industry refers to the:

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The threat from potential competitors is greatest in the _____ stage of the industry life cycle.

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A company's closest competitors are those in its strategic group.

(True/False)
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Using the industry life-cycle model, explain how the threats and opportunities for existing firms in an industry change over time.

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The extent of rivalry among established companies is lowest when:

(Multiple Choice)
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The risk of entry by potential competitors is a function of the height of the barriers to entry.

(True/False)
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Why is it important to understand the external environment in order to think strategically?

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A group of firms manufactures writing implements such as pens, pencils, and markers. This group should be referred to as a(n):

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In growth industries:

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One of the defining characteristics of the mature stage of the industry life-cycle is that growth is low or zero.

(True/False)
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Threats arise when conditions in the external environment endanger the integrity and profitability of a company's business.

(True/False)
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