Exam 4: Building Competitive Advantage Through Functional-Level Strategies

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Which of the following trends has led to the fragmentation of many consumer markets?

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When credit card companies such as Visa and Mastercard allow an individual to put one of their own photos on their account credit card, they are utilizing:

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If a product is to be properly commercialized, there must be integration between:

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Managers should not become complacent about efficiency-based cost advantages because:

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Learning effects:

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Economies of scale are:

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Explain the process by which increased production volume leads to lower costs. Give an example from a real or hypothetical firm. Can this process apply to a service organization as well as a manufacturing one? If so, give an example. If not, explain why not.

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The marketing strategy that a company adopts:

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Sherree works at Dustcloud Manufacturing where she is part of a seven member team. Her team coordinates its own activities as well as makes its own hiring, training, work, and reward decisions. This type of team is referred to as a virtual team.

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The primary challenge for a company's human resource function is to find ways to lower wage and benefits costs.

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Functional strategies play only a small role in organizational success because they occur at a low level in the firm.

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In spite of definite customer demand, new products often fail due to:

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Six Sigma is a quality and efficiency program derived from the concept of Total Quality Management, and was widely used in Japan before acceptance in the U.S.

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A video game console manufacturer hired scientists and engineers to work on ways to improve the video cards used in their game systems. The main aim of the manufacturer was to enhance the utility of the products, as perceived by the customers, above that of its rivals. This company aims to:

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Self-managing work teams:

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Cool Looks, Inc. is a local fashion design company that actively solicits comments from its customers about the quality of its clothing and the kind of merchandise they want it to supply. Which of the following mechanisms for focusing on the customer is Cool Looks utilizing?

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The "sigma" in the Six Sigma name refers to the Greek letter meaning standard deviation from the mean.

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Research suggests that the adoption of _____ may increase efficiency and lower unit costs relative to what can be achieved by the mass production of a standardized output.

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Which of the following does the philosophy underlying TQM include?

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Which of the following is not one of the principles commonly found in companies that have successfully embraced the TQM philosophy?

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