Exam 6: Business-Level Strategy and the Industry Environment

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Product proliferation often results in lowering of entry barriers in a mature industry.

(True/False)
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Alpha corporation owns and controls several retail outlets and is pursuing a strategy called franchising.

(True/False)
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Horizontal mergers often lead to industry fragmentation.

(True/False)
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Tom tends to be ignorant about technological advancements. He was reluctant to own a smartphone even when they were well-established and familiar in the market. However, Thomas slowly got used to the idea of a smartphone when his job demanded him to be connected to the office network all the time. Thomas is most likely to fall under which of the following categories of customers?

(Multiple Choice)
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Laggards are technologically sophisticated customers willing to tolerate the limitations of the product.

(True/False)
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A divestment strategy's success is often dependent upon good timing.

(True/False)
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Which of the following statements is true of embryonic industries?

(Multiple Choice)
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The growth stage of an industry's life cycle is the:

(Multiple Choice)
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Development of a mass market is the stimulus for an industry to change from growth to embryonic.

(True/False)
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Which of the following factors of a particular product tends to accelerate customer demand for it?

(Multiple Choice)
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Which of the following strategies helps companies with high cost structures, allowing them to survive without having to implement strategies to become more productive and efficient?

(Multiple Choice)
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___________ is a market growth factor that refers to the degree to which the results of using and enjoying a new product can be seen and appreciated by other people.

(Multiple Choice)
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Which of the following statements is true of growing industries?

(Multiple Choice)
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Which of the following statements is true of declining industries?

(Multiple Choice)
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One strategy used to consolidate fragmented industries is:

(Multiple Choice)
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Which of the following shakeout strategies requires a company to limit or decrease its investment in a business and to extract, or milk, the proceeds of its investment as much as it can?

(Multiple Choice)
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The goal for companies in the growth stage of the industry life cycle is to maintain its relative competitive position in a rapidly expanding market.

(True/False)
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Music CDs and newspaper sales have been falling as users turn to the Internet for their music and news. Which of the following is NOT a strategy for companies in these declining industries?

(Multiple Choice)
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An embryonic industry is one that:

(Multiple Choice)
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Both innovators and early adopters are customers in the market while the industry is in its embryonic stage.

(True/False)
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