Exam 2: Cross-Cultrual Busines

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Detailed knowledge about a culture that enables a person to function effectively in it is called cultural literacy.

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Discuss the concept of lingua franca and how it affects communication in international business.

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Scenario: Ian Richards, International Executive Ian Richards is vice president of new business development for a British-based Internet company. He will soon attend an international symposium on global Internet marketing in Brazil where he will meet people from around the world. -When Ian meets with Emilio Perez, a businessman from Mexico, he should ________.

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________ are positive or negative evaluations, feelings, and tendencies that individuals harbor toward objects or concepts.

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Understanding religion may help us to understand why cultures differ in their views of work, savings, and material goods.

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Globalization and technological advances are increasing the pace of ________.

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Meals prepared according to the Jewish dietary traditions are called "kosher."

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Shinto is a highly popular religion in Ecuador today.

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Education is crucial for passing on traditions, customs, and values.

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Company policies and practices at odds with the deeply held beliefs of the local culture should be introduced gradually.

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People in Japan are casual about time and maintain flexible schedules.

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Although China is composed of more than 50 distinct ethnic groups, everyone is fluent in the official Mandarin dialect.

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Rather than view their influence on culture as the inevitable consequence of doing business, companies can take steps to soften their impact on cultures.

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A cultural trait is anything that represents a culture's way of life, including gestures, material objects, traditions, and concepts.

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A system of conveying thoughts, feelings, knowledge, and information through speech, writing, and actions is called ________.

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Scenario: Ian Richards, International Executive Ian Richards is vice president of new business development for a British-based Internet company. He will soon attend an international symposium on global Internet marketing in Brazil where he will meet people from around the world. -Ian ends most of his meetings with the thumbs up signal indicating that all is good. When meeting representatives from Italy, he should ________.

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Cultural imperialism refers to the replacement of one culture's traditions, folk heroes and artifacts with substitutes from another.

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A ________ is a system of social stratification in which people are born into a social ranking with no opportunity for social mobility.

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________ is a third or "link" language that is understood by two parties who speak different native languages.

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Why is it important for firms to recognize and understand the concept of subculture? Provide an example with your answer.

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