Question 1

Manufacturers of products commonly sold through department and grocery stores often use a ________ strategy.

Accepted Answer

push

Question 2

________ are imitation products passed off as legitimate trademarks, patents, or copyrighted works.

Accepted Answer

A)  Brand name goods 
B)  Counterfeit goods 
C)  Foreign goods 
D)  Intangible goods 
A)  Brand name goods 
B)  Counterfeit goods 
C)  Foreign goods 
D)  Intangible goods B

Question 3

Under which of these methods does a company extend the same product into new target markets but alters its promotion?

Accepted Answer

A)  Product/communications extension 
B)  Product extension, communication adaptation 
C)  Product adaptation, communication extension 
D)  Product/communication adaptation 
A)  Product/communications extension 
B)  Product extension, communication adaptation 
C)  Product adaptation, communication extension 
D)  Product/communication adaptation B

Question 4

The value customers obtain from a product is heavily influenced by the image of the country in which it is designed, manufactured, or assembled.

Accepted Answer

A) True 
 B)False

Question 5

The decoding process by the audience can be disrupted by the presence of ________.

Accepted Answer

The answer of The decoding process by the audience can...

Question 6

Manufacturers of products that are commonly sold through department and grocery stores often use a ________.

Accepted Answer

A)  pull strategy 
B)  channel strategy 
C)  push strategy 
D)  distribution strategy 
A)  pull strategy 
B)  channel strategy 
C)  push strategy 
D)  distribution strategy

Question 7

Under which of these methods does a company adapt its product to the requirement of the international market while retaining the product's original marketing communication?

Accepted Answer

A)  Product/communications extension 
B)  Product extension, communication adaptation 
C)  Product adaptation, communication extension 
D)  Product/communication adaptation 
A)  Product/communications extension 
B)  Product extension, communication adaptation 
C)  Product adaptation, communication extension 
D)  Product/communication adaptation

Question 8

Lower levels of education and less buying experience mean consumers in developing countries are less likely to need protection.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following influences the decision to use a push or pull strategy?

Accepted Answer

A)  Distribution system 
B)  Access to mass media 
C)  Type of product 
D)  All of the above 
A)  Distribution system 
B)  Access to mass media 
C)  Type of product 
D)  All of the above

Question 10

Firms that standardize their advertising usually control campaigns from the home office.

Accepted Answer

A) True 
 B)False

Question 11

Scenario: Silk Industries, LLC
Silk Industries, LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide. The managers are considering different types of promotional strategies.
-Which of the following might be most appropriate for its consumer product line?

Accepted Answer

A)  Pull strategy 
B)  Transfer pricing strategy 
C)  Push strategy 
D)  Zero-level channel strategy 
A)  Pull strategy 
B)  Transfer pricing strategy 
C)  Push strategy 
D)  Zero-level channel strategy

Question 12

How can companies better manage their salespeople in other cultures?

Accepted Answer

Companies that operate in a global envir

Question 13

The physical path a product follows on its way to customers is called a ________.

Accepted Answer

A)  distribution channel 
B)  promotional mix path 
C)  value density 
D)  just-in-time path 
A)  distribution channel 
B)  promotional mix path 
C)  value density 
D)  just-in-time path

Question 14

Scenario: Scooters, Inc.
Scooters, Inc. is a producer of pricey scooters. The company's profits come mostly from sales of its luxury line that caters to the rich and famous, similar to the Vespa. Ben Driven, vice president of marketing for Scooters, Inc. has been asked to review the company's worldwide pricing strategy.
-Scooters, Inc. has traditionally sold its products at one price in the domestic market and at another price in export markets, which is called a(n) ________ strategy.

Accepted Answer

A)  worldwide pricing 
B)  global pricing 
C)  dual pricing 
D)  international pricing 
A)  worldwide pricing 
B)  global pricing 
C)  dual pricing 
D)  international pricing

Question 15

Counterfeiting is common among all of the following products EXCEPT ________.

Accepted Answer

A)  perfume 
B)  books 
C)  clothing 
D)  watches 
A)  perfume 
B)  books 
C)  clothing 
D)  watches

Question 16

Implementing a push strategy can be difficult when ________.

Accepted Answer

A)  channel members wield a great deal of power relative to that of producers 
B)  distribution channels are lengthy 
C)  buyers display a great deal of brand loyalty 
D)  all of the above 
A)  channel members wield a great deal of power relative to that of producers 
B)  distribution channels are lengthy 
C)  buyers display a great deal of brand loyalty 
D)  all of the above

Question 17

An ________ channel does not create strong barriers to channel entry for other producers, nor does it provide much control over reseller decisions such as what competing brands to sell.

Accepted Answer

A)  extensive 
B)  intensive 
C)  exclusive 
D)  inclusive 
A)  extensive 
B)  intensive 
C)  exclusive 
D)  inclusive

Question 18

Culture is causing people's needs and preferences to converge throughout the world.

Accepted Answer

A) True 
 B)False

Question 19

________ refers to anything that disrupts the audience's ability to receive and interpret the promotional message.

Accepted Answer

A)  Noise 
B)  Interruptions 
C)  Disturbances 
D)  Resonance 
A)  Noise 
B)  Interruptions 
C)  Disturbances 
D)  Resonance

Question 20

When an idea is ________, it is translated into words, images and symbols.

Accepted Answer

The answer of When an idea is ________, it is...

Manufacturers of products commonly sold through department and grocery stores often use a ________ strategy.

________ are imitation products passed off as legitimate trademarks, patents, or copyrighted works.

Under which of these methods does a company extend the same product into new target markets but alters its promotion?

The value customers obtain from a product is heavily influenced by the image of the country in which it is designed, manufactured, or assembled.

The decoding process by the audience can be disrupted by the presence of ________.

Manufacturers of products that are commonly sold through department and grocery stores often use a ________.

Under which of these methods does a company adapt its product to the requirement of the international market while retaining the product's original marketing communication?

Lower levels of education and less buying experience mean consumers in developing countries are less likely to need protection.

Which of the following influences the decision to use a push or pull strategy?

Firms that standardize their advertising usually control campaigns from the home office.

How can companies better manage their salespeople in other cultures?

The physical path a product follows on its way to customers is called a ________.

Counterfeiting is common among all of the following products EXCEPT ________.

Implementing a push strategy can be difficult when ________.

An ________ channel does not create strong barriers to channel entry for other producers, nor does it provide much control over reseller decisions such as what competing brands to sell.

Culture is causing people's needs and preferences to converge throughout the world.

________ refers to anything that disrupts the audience's ability to receive and interpret the promotional message.

When an idea is ________, it is translated into words, images and symbols.

Globalization

Cross-Cultrual Busines

Politics, Law, and Business Ethics

Economic Systems and Development

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

Manufacturers of products commonly sold through department and grocery stores often use a ________ strategy.

________ are imitation products passed off as legitimate trademarks, patents, or copyrighted works.

Under which of these methods does a company extend the same product into new target markets but alters its promotion?

The value customers obtain from a product is heavily influenced by the image of the country in which it is designed, manufactured, or assembled.

The decoding process by the audience can be disrupted by the presence of ________.

Manufacturers of products that are commonly sold through department and grocery stores often use a ________.

Under which of these methods does a company adapt its product to the requirement of the international market while retaining the product's original marketing communication?

Lower levels of education and less buying experience mean consumers in developing countries are less likely to need protection.

Which of the following influences the decision to use a push or pull strategy?

Firms that standardize their advertising usually control campaigns from the home office.

How can companies better manage their salespeople in other cultures?

The physical path a product follows on its way to customers is called a ________.

Counterfeiting is common among all of the following products EXCEPT ________.

Implementing a push strategy can be difficult when ________.

An ________ channel does not create strong barriers to channel entry for other producers, nor does it provide much control over reseller decisions such as what competing brands to sell.

Culture is causing people's needs and preferences to converge throughout the world.

________ refers to anything that disrupts the audience's ability to receive and interpret the promotional message.

When an idea is ________, it is translated into words, images and symbols.

Globalization

Cross-Cultrual Busines

Politics, Law, and Business Ethics

Economic Systems and Development

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters