Question 1

Selective binding and ink-jet imaging are making it possible for magazines to offer:

Accepted Answer

A) personalized ads 
B) high reach and frequency 
C) reduced advertising rates 
D) lower delivery costs 
E) higher pass-along readership 
A) personalized ads 
B) high reach and frequency 
C) reduced advertising rates 
D) lower delivery costs 
E) higher pass-along readership

Question 2

Which of the following is NOT an advantage associated with advertising in newspapers?

Accepted Answer

A) extensive penetration 
B) flexibility in producing and placing ads 
C) geographic flexibility 
D) high reproduction quality 
E) high level reader involvement and acceptance of advertising 
A) extensive penetration 
B) flexibility in producing and placing ads 
C) geographic flexibility 
D) high reproduction quality 
E) high level reader involvement and acceptance of advertising

Question 3

Because of the medium's ability to turn information around quickly and deliver a detailed message,many companies who provide critical services to consumers often choose to advertise in _____ to respond to natural disasters such as earthquakes or hurricanes.

Accepted Answer

A) television 
B) magazines 
C) newspapers 
D) direct mail 
E) radio 
A) television 
B) magazines 
C) newspapers 
D) direct mail 
E) radio

Question 4

Increased pressure on magazine publishers to meet the demands of advertisers is in part due to:

Accepted Answer

A) reach and frequency estimates 
B) alternative advertising choices available to advertisers 
C) the growth in sports and marketing stories 
D) increased circulation of magazines 
E) image and affect promotion 
A) reach and frequency estimates 
B) alternative advertising choices available to advertisers 
C) the growth in sports and marketing stories 
D) increased circulation of magazines 
E) image and affect promotion

Question 5

Selectivity,reproduction quality,creative flexibility,and prestige are all potential advantages of which advertising medium?

Accepted Answer

A) place-based media 
B) magazines 
C) local radio 
D) billboards 
E) local newspapers 
A) place-based media 
B) magazines 
C) local radio 
D) billboards 
E) local newspapers

Selective binding and ink-jet imaging are making it possible for magazines to offer:

Which of the following is NOT an advantage associated with advertising in newspapers?

Because of the medium's ability to turn information around quickly and deliver a detailed message,many companies who provide critical services to consumers often choose to advertise in _____ to respond to natural disasters such as earthquakes or hurricanes.

Increased pressure on magazine publishers to meet the demands of advertisers is in part due to:

Selectivity,reproduction quality,creative flexibility,and prestige are all potential advantages of which advertising medium?

An Introduction to Integrated Marketing Communications

The Role of Imc in the Marketing Process

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations

Perspectives on Consumer Behavior

The Communication Process

Source,message,and Channel Factors

Establishing Objectives and Budgeting for the Promotional Program

Creative Strategy: Planning and Development

Creative Strategy: Implementation and Evaluation

Media Planning and Strategy

Evaluation of Broadcast Media

Support Media

Direct Marketing

The Internet and Interactive Media

Sales Promotion

Public Relations,Publicity,and Corporate Advertising

Personal Selling

Measuring the Effectiveness of the Promotional Program

International Advertising and Promotion

Regulation of Advertising and Promotion

Evaluating the Social,Ethical,and Economic Aspects of Advertising and Promotion

Filters

Exam 12: Evaluation of Print Media

Selective binding and ink-jet imaging are making it possible for magazines to offer:

Which of the following is NOT an advantage associated with advertising in newspapers?

Because of the medium's ability to turn information around quickly and deliver a detailed message,many companies who provide critical services to consumers often choose to advertise in _____ to respond to natural disasters such as earthquakes or hurricanes.

Increased pressure on magazine publishers to meet the demands of advertisers is in part due to:

Selectivity,reproduction quality,creative flexibility,and prestige are all potential advantages of which advertising medium?

An Introduction to Integrated Marketing Communications

The Role of Imc in the Marketing Process

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations

Perspectives on Consumer Behavior

The Communication Process

Source,message,and Channel Factors

Establishing Objectives and Budgeting for the Promotional Program

Creative Strategy: Planning and Development

Creative Strategy: Implementation and Evaluation

Media Planning and Strategy

Evaluation of Broadcast Media

Support Media

Direct Marketing

The Internet and Interactive Media

Sales Promotion

Public Relations,Publicity,and Corporate Advertising

Personal Selling

Measuring the Effectiveness of the Promotional Program

International Advertising and Promotion

Regulation of Advertising and Promotion

Evaluating the Social,Ethical,and Economic Aspects of Advertising and Promotion

Filters