Question 1

_____ are groups or segments in a society that possess similar beliefs,values,norms and patterns of behavior that set them apart from the larger mainstream.

Accepted Answer

A) Demographic groups 
B) Subcultures 
C) Neighborhoods 
D) Social classes 
E) Reference groups 
A) Demographic groups 
B) Subcultures 
C) Neighborhoods 
D) Social classes 
E) Reference groups B

Question 2

Every afternoon about 3 o'clock,Todd buys a cold drink.He either buys a Coca-Cola,or a Minute Maid lemonade.He will not consider any other brand or type of soft drink because the two drinks make up his:

Accepted Answer

A) decision criteria 
B) brand attribution list 
C) working model 
D) evoked set 
E) subliminal choices 
A) decision criteria 
B) brand attribution list 
C) working model 
D) evoked set 
E) subliminal choices D

Question 3

_____ are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers.

Accepted Answer

A) Functional consequences 
B) Psychosocial consequences 
C) Bundles of attributes 
D) Service assessments 
E) Physiological stimuli 
A) Functional consequences 
B) Psychosocial consequences 
C) Bundles of attributes 
D) Service assessments 
E) Physiological stimuli A

Question 4

Clothing manufacturers like Calvin Klein and DKNY often employ sexy models in an attempt to attract attention to their ads.The theoretical explanation that would most support the idea that stimulating the consumer's sex drive would lead to product purchase is:

Accepted Answer

A) the cognitive learning theory 
B) the psychoanalytic theory 
C) the behavioral learning theory 
D) affective modeling 
E) shaping 
A) the cognitive learning theory 
B) the psychoanalytic theory 
C) the behavioral learning theory 
D) affective modeling 
E) shaping

Question 5

Leeanne is going to buy canned vegetables for her family's meals.Her evoked set would best be described as:

Accepted Answer

A) all brands of canned vegetables 
B) all brands of canned vegetables that are not store brands 
C) Del Monte and Stokely's canned vegetables because they are the only two brands she ever buys 
D) any vegetable-fresh,frozen,or canned 
E) whatever is stocked on her supermarket's shelves 
A) all brands of canned vegetables 
B) all brands of canned vegetables that are not store brands 
C) Del Monte and Stokely's canned vegetables because they are the only two brands she ever buys 
D) any vegetable-fresh,frozen,or canned 
E) whatever is stocked on her supermarket's shelves

Question 6

The market for snack foods seems saturated,but still manufacturers continue to develop new offerings.Which of the following best explains why the makers of Honey Maid graham crackers found it necessary to develop and market Honey Maid graham sticks?

Accepted Answer

A) consumer's novelty-seeking behavior 
B) to satisfy a physiological need 
C) to broaden the marketer consideration set 
D) consumer cocooning 
E) to balance any product deletion 
A) consumer's novelty-seeking behavior 
B) to satisfy a physiological need 
C) to broaden the marketer consideration set 
D) consumer cocooning 
E) to balance any product deletion

Question 7

The perception process whereby consumers interpret information based on their own attitudes,beliefs,motives and experiences is known as:

Accepted Answer

A) selective attention 
B) selective exposure 
C) selective comprehension 
D) selective retention 
E) subliminal perception 
A) selective attention 
B) selective exposure 
C) selective comprehension 
D) selective retention 
E) subliminal perception

Question 8

Behavioral learning theories have been criticized for:

Accepted Answer

A) focusing on providing information through subliminal learning processes 
B) using suggestive illustrations to make consumers respond to internal stimuli 
C) employing the use of violence in altering mind-body awareness 
D) being useless in explaining consumers' decision-making processes 
E) assuming a mechanistic view of the consumer placing too much emphasis on external stimulus factors. 
A) focusing on providing information through subliminal learning processes 
B) using suggestive illustrations to make consumers respond to internal stimuli 
C) employing the use of violence in altering mind-body awareness 
D) being useless in explaining consumers' decision-making processes 
E) assuming a mechanistic view of the consumer placing too much emphasis on external stimulus factors.

Question 9

If one subscribes to the theory that "sex sells," which of the following theories would best support this position?

Accepted Answer

A) cognitive theory 
B) operant conditioning 
C) classical conditioning 
D) psychoanalytical theory 
E) postmodernist theory of consumer behavior 
A) cognitive theory 
B) operant conditioning 
C) classical conditioning 
D) psychoanalytical theory 
E) postmodernist theory of consumer behavior

Question 10

_____ reinforcement schedule,but the behavior is likely to cease when the reinforcement stops.

Accepted Answer

A) continuous 
B) partial 
C) intermittent 
D) modeled 
E) flexible 
A) continuous 
B) partial 
C) intermittent 
D) modeled 
E) flexible

Question 11

Micah and Jeremy both watched the Sugar Bowl on television.Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon.Jeremy did not notice the truck,but because he is a theater major,he did notice the ads for a new movie based on an Alfred Hitchcock classic._____ accounts for why the two watched the same television show and saw different commercials.

Accepted Answer

A) Selective attention 
B) Selective exposure 
C) Subliminal perception 
D) Selective retention 
E) Selective comprehension 
A) Selective attention 
B) Selective exposure 
C) Subliminal perception 
D) Selective retention 
E) Selective comprehension

Question 12

Simplified decision rules such as "Always buy the largest size of the cheapest priced detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are:

Accepted Answer

A) the result of integration processes 
B) called heuristics 
C) formalized group norms 
D) problem-solving consequences 
E) stimulus-response benefits 
A) the result of integration processes 
B) called heuristics 
C) formalized group norms 
D) problem-solving consequences 
E) stimulus-response benefits

Question 13

Which of the following statements describe a situation in which marketer-induced problem recognition was apparently used?

Accepted Answer

A) Each year designers hold fashion shows to show the public what is in style and out of style. 
B) As Petra was leaving the hospital with her firstborn child,she received a manufacturer's coupon for a free package of Huggies disposable diapers. 
C) When April brought a book on landscaping at HYPERLINK "http://www.amazon.com/" ,the site offered her four other books on gardening that the company thought would also be useful to her. 
D) Purina-Ralston markets a cinnamon-flavored Chex cereal to appeal to people who like the existing brands of Chex cereal. 
E) All of the above are examples of marketer-induced problem recognition. 
A) Each year designers hold fashion shows to show the public what is in style and out of style. 
B) As Petra was leaving the hospital with her firstborn child,she received a manufacturer's coupon for a free package of Huggies disposable diapers. 
C) When April brought a book on landscaping at HYPERLINK "http://www.amazon.com/" ,the site offered her four other books on gardening that the company thought would also be useful to her. 
D) Purina-Ralston markets a cinnamon-flavored Chex cereal to appeal to people who like the existing brands of Chex cereal. 
E) All of the above are examples of marketer-induced problem recognition.

Question 14

One way advertisers attempt to influence consumers' perceptual processes is through the use of:

Accepted Answer

A) songs popular with the target audience 
B) a mass audience appeal 
C) generalized advertising messages 
D) ads that appeal to only one sense 
E) noise elimination 
A) songs popular with the target audience 
B) a mass audience appeal 
C) generalized advertising messages 
D) ads that appeal to only one sense 
E) noise elimination

Question 15

In its ads,Maxwell House Coffee stresses consumers' overall emotional impression of the brand with its "Good to the last drop" slogan.Maxwell House wants consumers to purchase on the basis of this impression and not by comparing specific attributes of other brands of coffee.This is an example of a marketer using:

Accepted Answer

A) the affect referral decision rule 
B) intermittent stimulation 
C) cognitive input/output 
D) psychosocial consequences 
E) non-qualitative evaluative criteria 
A) the affect referral decision rule 
B) intermittent stimulation 
C) cognitive input/output 
D) psychosocial consequences 
E) non-qualitative evaluative criteria

Question 16

Business-to-business advertisers often assume their ads must contain a lot of information so potential customers can use this information to solve their problems.The basis for this type of advertising would be:

Accepted Answer

A) cognitive learning theory 
B) psychoanalytic theory 
C) behavioral learning theory 
D) affective modeling 
E) shaping 
A) cognitive learning theory 
B) psychoanalytic theory 
C) behavioral learning theory 
D) affective modeling 
E) shaping

Question 17

Beliefs concerning specific attributes or consequences that are activated and form the basis of an attitude are known as:

Accepted Answer

A) affective beliefs 
B) cognitive beliefs 
C) heuristics 
D) evaluative beliefs 
E) salient beliefs 
A) affective beliefs 
B) cognitive beliefs 
C) heuristics 
D) evaluative beliefs 
E) salient beliefs

Question 18

In the family decision-making process,the person in the family who is responsible for problem recognition is the:

Accepted Answer

A) purchasing agent 
B) consumer 
C) initiator 
D) information provider 
E) influencer 
A) purchasing agent 
B) consumer 
C) initiator 
D) information provider 
E) influencer

Question 19

Which of the following would be an example of a consumer heuristic?

Accepted Answer

A) Never buy cat litter that does not contain a deodorizing agent. 
B) Do not buy national brands of pet food. 
C) Use coupons for the purchase of all snack foods. 
D) Do not buy cake mixes that contain artificial color. 
E) Any of the above could be an example of a consumer heuristic. 
A) Never buy cat litter that does not contain a deodorizing agent. 
B) Do not buy national brands of pet food. 
C) Use coupons for the purchase of all snack foods. 
D) Do not buy cake mixes that contain artificial color. 
E) Any of the above could be an example of a consumer heuristic.

Question 20

The print ad for Thomasville furniture's Louis Phillipe design shows a rumbled bed with pillows flung on the floor and two empty glasses of wine on a nearby table.The door to the balcony is open and looks as if the lovers have just stepped out to look at the moon.The use of sexual innuendoes in this ad to attract attention would be an application of:

Accepted Answer

A) the cognitive learning theory 
B) the psychoanalytic theory 
C) the behavioral learning theory 
D) affective modeling 
E) shaping 
A) the cognitive learning theory 
B) the psychoanalytic theory 
C) the behavioral learning theory 
D) affective modeling 
E) shaping

_____ are groups or segments in a society that possess similar beliefs,values,norms and patterns of behavior that set them apart from the larger mainstream.

Every afternoon about 3 o'clock,Todd buys a cold drink.He either buys a Coca-Cola,or a Minute Maid lemonade.He will not consider any other brand or type of soft drink because the two drinks make up his:

_____ are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers.

Clothing manufacturers like Calvin Klein and DKNY often employ sexy models in an attempt to attract attention to their ads.The theoretical explanation that would most support the idea that stimulating the consumer's sex drive would lead to product purchase is:

Leeanne is going to buy canned vegetables for her family's meals.Her evoked set would best be described as:

The market for snack foods seems saturated,but still manufacturers continue to develop new offerings.Which of the following best explains why the makers of Honey Maid graham crackers found it necessary to develop and market Honey Maid graham sticks?

The perception process whereby consumers interpret information based on their own attitudes,beliefs,motives and experiences is known as:

Behavioral learning theories have been criticized for:

If one subscribes to the theory that "sex sells," which of the following theories would best support this position?

_____ reinforcement schedule,but the behavior is likely to cease when the reinforcement stops.

Simplified decision rules such as "Always buy the largest size of the cheapest priced detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are:

Which of the following statements describe a situation in which marketer-induced problem recognition was apparently used?

One way advertisers attempt to influence consumers' perceptual processes is through the use of:

Business-to-business advertisers often assume their ads must contain a lot of information so potential customers can use this information to solve their problems.The basis for this type of advertising would be:

Beliefs concerning specific attributes or consequences that are activated and form the basis of an attitude are known as:

In the family decision-making process,the person in the family who is responsible for problem recognition is the:

Which of the following would be an example of a consumer heuristic?

An Introduction to Integrated Marketing Communications

The Role of Imc in the Marketing Process

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations

The Communication Process

Source,message,and Channel Factors

Establishing Objectives and Budgeting for the Promotional Program

Creative Strategy: Planning and Development

Creative Strategy: Implementation and Evaluation

Media Planning and Strategy

Evaluation of Broadcast Media

Evaluation of Print Media

Support Media

Direct Marketing

The Internet and Interactive Media

Sales Promotion

Public Relations,Publicity,and Corporate Advertising

Personal Selling

Measuring the Effectiveness of the Promotional Program

International Advertising and Promotion

Regulation of Advertising and Promotion

Evaluating the Social,Ethical,and Economic Aspects of Advertising and Promotion

Filters

Exam 4: Perspectives on Consumer Behavior

_____ are groups or segments in a society that possess similar beliefs,values,norms and patterns of behavior that set them apart from the larger mainstream.

Every afternoon about 3 o'clock,Todd buys a cold drink.He either buys a Coca-Cola,or a Minute Maid lemonade.He will not consider any other brand or type of soft drink because the two drinks make up his:

_____ are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers.

Clothing manufacturers like Calvin Klein and DKNY often employ sexy models in an attempt to attract attention to their ads.The theoretical explanation that would most support the idea that stimulating the consumer's sex drive would lead to product purchase is:

Leeanne is going to buy canned vegetables for her family's meals.Her evoked set would best be described as:

The market for snack foods seems saturated,but still manufacturers continue to develop new offerings.Which of the following best explains why the makers of Honey Maid graham crackers found it necessary to develop and market Honey Maid graham sticks?

The perception process whereby consumers interpret information based on their own attitudes,beliefs,motives and experiences is known as:

Behavioral learning theories have been criticized for:

If one subscribes to the theory that "sex sells," which of the following theories would best support this position?

_____ reinforcement schedule,but the behavior is likely to cease when the reinforcement stops.

Simplified decision rules such as "Always buy the largest size of the cheapest priced detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are:

Which of the following statements describe a situation in which marketer-induced problem recognition was apparently used?

One way advertisers attempt to influence consumers' perceptual processes is through the use of:

Business-to-business advertisers often assume their ads must contain a lot of information so potential customers can use this information to solve their problems.The basis for this type of advertising would be:

Beliefs concerning specific attributes or consequences that are activated and form the basis of an attitude are known as:

In the family decision-making process,the person in the family who is responsible for problem recognition is the:

Which of the following would be an example of a consumer heuristic?

An Introduction to Integrated Marketing Communications

The Role of Imc in the Marketing Process

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations

The Communication Process

Source,message,and Channel Factors

Establishing Objectives and Budgeting for the Promotional Program

Creative Strategy: Planning and Development

Creative Strategy: Implementation and Evaluation

Media Planning and Strategy

Evaluation of Broadcast Media

Evaluation of Print Media

Support Media

Direct Marketing

The Internet and Interactive Media

Sales Promotion

Public Relations,Publicity,and Corporate Advertising

Personal Selling

Measuring the Effectiveness of the Promotional Program

International Advertising and Promotion

Regulation of Advertising and Promotion

Evaluating the Social,Ethical,and Economic Aspects of Advertising and Promotion

Filters