Exam 15: The Internet and Interactive Media

When Dakota checked her e-mail after returning from a week's trip,she found had 53 e-mails and only two contained information she needed.The rest were unwanted and unrequested and examples of:

After Jones finished reading an article on the 101 Dumbest Moments in Business at the Business 2.0 Web site,he closed the file.Then he saw on his screen an ad that invited him to subscribe to the magazine.This ad was an example of:

A Web site operator that wanted to use online measuring could use:

A Web site operator that wanted to collect information on how a site user navigated the site and which parts of the site were the most popular could use:

Advertisers which target their advertising based on the information provided on web pages are using:

Which of the following has been cited as an advantage associated with using the Internet?

The Weather Channel provides dollars in return for its name association with www.iwon.com, an Internet portal. The Weather Channel also contributes weather information to the site. What method for advertising on the Internet does the Weather Channel use?

The "Catch-22" for social network sites is the more popular they become:

Which of the following statements about how the Internet has changed marketing is true?

Which of the following statements about the role of the Web site is true?

The Internet:

For many users of the Internet,the length of time it takes to download a site to increase dramatically creates __________.Some people refuse to visit a site if it takes what they determine to be an inordinate amount of time to download.

If,when Internet visitors using Yahoo's search engine type in travel books,one of the advertisements they see is for Lonely Planet guides,Lonely Planet is using a ___________ to target Internet users interested in their products.

For advertisers the Internet has been called the Wild Wild West because:

Which of the following statements about e-commerce is true?

At the Web site for Ivillage.com, there is an ad that stretches across the top of the page for Clinique cosmetics. If you click on the ad, it will take you to the Clinique Web site where you can purchase Clinique cosmetics. The Clinique ad that appears at the iVillage Web site is an example of a(n):

Marketers have found it most difficult to _____ on the Internet because of a need to develop creative strategies adapted to the medium.

Brad is designing a website for his company.One of the company's objectives is maximizing communication.Brad will emphasize __________________ in his website Design.

Which of the following statements about personal selling and the Internet is true?

Funster.com is a Web site for people who enjoy word games and competing against others who enjoy word games. On the Funster.com Web site is a(n) _____ to Amazon.com where you can buy books that improve your word game skills.