Exam 13: Digital Media: Online, Mobile and App Advertising

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Barry was looking for golfers' scores at the recent PGA championship on the PGA's Web page when an animated ad for Calloway golf clubs appeared on top of the PGA's Web page.What type of online advertisement is this?

(Multiple Choice)

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Question 21

_____ are electronic files that track users' online behavior.

(Multiple Choice)

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Question 22

Which of the following is a type of standard ad unit (SAU)endorsed by the Internet Advertising Bureau (IAB)for banner ads?

(Multiple Choice)

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Question 23

A student shared a compromising photo in Snapchat assuming that it would disappear in a few seconds.Someone took a screenshot of it and reposted it.This is an example of which type of information privacy outcome in Walker's matrix?

(Multiple Choice)

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Question 24

Phishing is a criminal activity.

(True/False)

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Question 25

Which of the following describes podcasting?

(Multiple Choice)

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Question 26

Search engine advertising relies heavily on understanding consumer searches by _____.

(Multiple Choice)

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Question 27

Which of the following is NOT an online advertising format?

(Multiple Choice)

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Question 28

Search engine advertising is especially vulnerable to click fraud.

(True/False)

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Question 29

Interstitials are ads that appear in a separate window that materializes on the screen seemingly out of nowhere while a selected Web page is loading.

(True/False)

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Question 30

Which general objective for assessing online advertising effectiveness makes use of the metric of the profile of website visitors?

(Multiple Choice)

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Question 31

_____ are ads that appear in a separate window that materializes on the screen seemingly out of nowhere while a selected Web page is loading.

(Multiple Choice)

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Question 32

Which of the following is a way a blog can be used for advertising?

(Multiple Choice)

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Question 33

The effectiveness of e-mail as a marcom tool has been spoiled somewhat by marketers sending junk mail.

(True/False)

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Question 34

Search engine advertisers using Google bid on keywords using Google's _____ program.

(Multiple Choice)

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Question 35

Now mobile phones are common audio-visual devices for receiving information,entertainment,and advertisements and are being dubbed as the _____.

(Multiple Choice)

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Question 36

Regulations against unsolicited e-mail (spam)are much more stringent in North America than in Europe.

(True/False)

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Question 37

Which of the following is an online advertising format?

(Multiple Choice)

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Question 38

Unsolicited e-mail messages are referred to as spam.

(True/False)

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Question 39

Search engine advertising rests on the concept of _____,which are specific words and short phrases that describe the nature,attributes,and benefits of a marketer's offering.

(Multiple Choice)

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Question 40

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Exam 13: Digital Media: Online, Mobile and App Advertising

Barry was looking for golfers' scores at the recent PGA championship on the PGA's Web page when an animated ad for Calloway golf clubs appeared on top of the PGA's Web page.What type of online advertisement is this?

_____ are electronic files that track users' online behavior.

Which of the following is a type of standard ad unit (SAU)endorsed by the Internet Advertising Bureau (IAB)for banner ads?

A student shared a compromising photo in Snapchat assuming that it would disappear in a few seconds.Someone took a screenshot of it and reposted it.This is an example of which type of information privacy outcome in Walker's matrix?

Phishing is a criminal activity.

Which of the following describes podcasting?

Search engine advertising relies heavily on understanding consumer searches by _____.

Which of the following is NOT an online advertising format?

Search engine advertising is especially vulnerable to click fraud.

Interstitials are ads that appear in a separate window that materializes on the screen seemingly out of nowhere while a selected Web page is loading.

Which general objective for assessing online advertising effectiveness makes use of the metric of the profile of website visitors?

_____ are ads that appear in a separate window that materializes on the screen seemingly out of nowhere while a selected Web page is loading.

Which of the following is a way a blog can be used for advertising?

The effectiveness of e-mail as a marcom tool has been spoiled somewhat by marketers sending junk mail.

Search engine advertisers using Google bid on keywords using Google's _____ program.

Now mobile phones are common audio-visual devices for receiving information,entertainment,and advertisements and are being dubbed as the _____.

Regulations against unsolicited e-mail (spam)are much more stringent in North America than in Europe.

Which of the following is an online advertising format?

Unsolicited e-mail messages are referred to as spam.

Search engine advertising rests on the concept of _____,which are specific words and short phrases that describe the nature,attributes,and benefits of a marketer's offering.

An Overview of Integrated Marketing Communications

Enhancing Brand Equity and Accountability

Brand Adoption, Brand Naming and Intellectual Property Issues

Environmental, Regulatory and Ethical Issues

Segmentation, Targeting, and Positioning

The Communications Process and Consumer Behavior

The Role of Persuasion in IMC

Imc Objective Setting and Budgeting

An Overview of Advertising Management

Effective and Creative Ad Messages

Endorsers and Message Appeals in Advertising

Traditional Ad Media

Social Media

Direct Marketing, CRM, and Other Media

Media Planning and Analysis

Measuring Ad Message Effectiveness

Sales Promotion Overview and the Role of Trade Promotion

Consumer Sales Promotion: Sampling and Couponing

Consumer Sales Promotion: Premiums and Other Promotions

Public Relations, Content Marketing, Viral Marketing, and Sponsorships

Packaging, Pop Communications, and Signage

Personal Selling

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