Question 1

Which of the following completes the sentence '______ enable organizations to leverage the value of crowdsourcing'?

Accepted Answer

A) The horizontal revolution 
B) Digital natives 
C) Reputation economies 
D) Network effects 
E) Perceptual betas 
A) The horizontal revolution 
B) Digital natives 
C) Reputation economies 
D) Network effects 
E) Perceptual betas

Question 2

Which person best fits the description of a 'Digital Native'?

Accepted Answer

A) Johnny,a college student,does not do anything in the morning until he checks his Instagram account for pictures from last night's party. 
B) Bob was raised during the 1980s when the internet was not widespread. 
C) Your mother remembers growing up without a personal computer in her home. 
D) The first thing Grandpa Henry does in the morning is walk to the end of the driveway for the newspaper,his source for the daily news. 
E) Bill Gates is the founder of Microsoft. 
A) Johnny,a college student,does not do anything in the morning until he checks his Instagram account for pictures from last night's party. 
B) Bob was raised during the 1980s when the internet was not widespread. 
C) Your mother remembers growing up without a personal computer in her home. 
D) The first thing Grandpa Henry does in the morning is walk to the end of the driveway for the newspaper,his source for the daily news. 
E) Bill Gates is the founder of Microsoft.

Question 3

Which of the following does not characterize tradigital marketing?

Accepted Answer

A) Mass and targeted online media. 
B) Push orientation. 
C) Attention gained via orientation. 
D) Personalization and relevance. 
E) Attention gained via interruption. 
A) Mass and targeted online media. 
B) Push orientation. 
C) Attention gained via orientation. 
D) Personalization and relevance. 
E) Attention gained via interruption.

Question 4

Which of the following are examples of vehicles for each zone of social media?

Accepted Answer

A) Twitter,Groupon,LinkedIn,Second Life. 
B) YouTube,Twitter,Linked-In,Second Life. 
C) Twitter,Groupon,YouTube,Second Life. 
D) YouTube,Groupon,TripAdvisor,Second Life. 
E) Twitter,Groupon,uGame,Second Life. 
A) Twitter,Groupon,LinkedIn,Second Life. 
B) YouTube,Twitter,Linked-In,Second Life. 
C) Twitter,Groupon,YouTube,Second Life. 
D) YouTube,Groupon,TripAdvisor,Second Life. 
E) Twitter,Groupon,uGame,Second Life.

Question 5

Which of the following completes the sentence,'A person who shares their views about a product or service,even though they are not affiliated with the company,is referred to as _______'?

Accepted Answer

A) a citizen journalist 
B) a digital native 
C) an advertiser 
D) a netizen 
E) a citizen advertiser 
A) a citizen journalist 
B) a digital native 
C) an advertiser 
D) a netizen 
E) a citizen advertiser

Question 6

Which of the following completes the sentence,'The Google Documents software that enables multiple users in different locations to work on the same file is an example of________'?

Accepted Answer

A) a device 
B) social software 
C) a wiki 
D) a connection 
E) cloud computing 
A) a device 
B) social software 
C) a wiki 
D) a connection 
E) cloud computing

Question 7

Social media and traditional media are most alike in which regard?

Accepted Answer

A) Both are only used online. 
B) Neither function in online settings. 
C) Social and traditional media include only one channel and one vehicle within that channel. 
D) Social and traditional media include several channels,and within each channel there are specific vehicles. 
E) Social and traditional media are not alike in any way. 
A) Both are only used online. 
B) Neither function in online settings. 
C) Social and traditional media include only one channel and one vehicle within that channel. 
D) Social and traditional media include several channels,and within each channel there are specific vehicles. 
E) Social and traditional media are not alike in any way.

Question 8

Which of the following completes the sentence,'_______ describes a process that involves delivering hosted services online'?

Accepted Answer

A) Cloud computing 
B) Data monitoring 
C) Crowdsourcing 
D) Blogging 
E) Microsharing 
A) Cloud computing 
B) Data monitoring 
C) Crowdsourcing 
D) Blogging 
E) Microsharing

Question 9

Which social media space zone primarily assists in the online buying and selling of products and services?

Accepted Answer

A) Social community. 
B) Social publishing. 
C) Social entertainment. 
D) Social commerce. 
E) Social punishment. 
A) Social community. 
B) Social publishing. 
C) Social entertainment. 
D) Social commerce. 
E) Social punishment.

Question 10

Which of the following best explains what social media are?

Accepted Answer

A) Anything that involves delivering hosted services online. 
B) The means to harness the collective knowledge of a crowd to solve problems and complete tasks. 
C) The online means of communication,conveyance,collaboration,and cultivation among interconnected and interdependent networks. 
D) Sets of labels or tags that individuals choose in a way that makes sense to them,as opposed to using predefined keywords. 
E) People who share their views about a product or service,even though they're not affiliated with the company. 
A) Anything that involves delivering hosted services online. 
B) The means to harness the collective knowledge of a crowd to solve problems and complete tasks. 
C) The online means of communication,conveyance,collaboration,and cultivation among interconnected and interdependent networks. 
D) Sets of labels or tags that individuals choose in a way that makes sense to them,as opposed to using predefined keywords. 
E) People who share their views about a product or service,even though they're not affiliated with the company.

Which of the following completes the sentence '______ enable organizations to leverage the value of crowdsourcing'?

Which person best fits the description of a 'Digital Native'?

Which of the following does not characterize tradigital marketing?

Which of the following are examples of vehicles for each zone of social media?

Which of the following completes the sentence,'A person who shares their views about a product or service,even though they are not affiliated with the company,is referred to as _______'?

Which of the following completes the sentence,'The Google Documents software that enables multiple users in different locations to work on the same file is an example of________'?

Social media and traditional media are most alike in which regard?

Which of the following completes the sentence,'_______ describes a process that involves delivering hosted services online'?

Which social media space zone primarily assists in the online buying and selling of products and services?

Which of the following best explains what social media are?

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 1: The Horizontal Revolution

Which of the following completes the sentence '______ enable organizations to leverage the value of crowdsourcing'?

Which person best fits the description of a 'Digital Native'?

Which of the following does not characterize tradigital marketing?

Which of the following are examples of vehicles for each zone of social media?

Which of the following completes the sentence,'A person who shares their views about a product or service,even though they are not affiliated with the company,is referred to as _______'?

Which of the following completes the sentence,'The Google Documents software that enables multiple users in different locations to work on the same file is an example of________'?

Social media and traditional media are most alike in which regard?

Which of the following completes the sentence,'_______ describes a process that involves delivering hosted services online'?

Which social media space zone primarily assists in the online buying and selling of products and services?

Which of the following best explains what social media are?

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters