Exam 1: The Horizontal Revolution

Which of the following completes the sentence,'____________ describes a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks'?

(Multiple Choice)

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Question 21

Which of the following completes the sentence,'_________ is a term that describes one-way communication delivered to the target audience and is the focal point of traditional marketing'?

(Multiple Choice)

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Question 22

Which of the following is not included in the LARA framework that is used as part of a company's service recovery?

(Multiple Choice)

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Question 23

Which model's goal is to attract an audience's attention and then stop the program to deliver a commercial message?

(Multiple Choice)

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Question 24

The social utility,Facebook,offers which of the following?

(Multiple Choice)

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(25)

Question 25

Which of the following completes the sentence,'Christine maintains her _______ by updating her status,indicating her availability,and adding a friend on Facebook'?

(Multiple Choice)

4.7/5

(38)

Question 26

Which of the following are computer programs that enable users to interact,create and share data online?

(Multiple Choice)

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Question 27

A synchronous interaction is best exemplified by which of the following?

(Multiple Choice)

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Question 28

Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?

(Multiple Choice)

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(41)

Question 29

Facebook applications apply to which of the following zones of social media?

(Multiple Choice)

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(38)

Question 30

Which of the following completes the sentence,'The ability to grow and expand capacity as needed without negatively affecting the contribution margin of the business is referred to as _______'?

(Multiple Choice)

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Question 31

Which four types are social publishing sites?

(Multiple Choice)

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Question 32

What is the difference between synchronous and asynchronous interactions?

(Multiple Choice)

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(33)

Question 33

Which of the following completes the sentence,'Positive feedback from active contributors on social media platforms creates a ______ where the value that people exchange is measured in esteem as well as in dollars,euros,or pounds'?

(Multiple Choice)

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(31)

Question 34

Which of the following best fits the role of a 'Digital Native?'

(Multiple Choice)

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(36)

Question 35

Which of the following is not considered to be a device that supports the Social Media Value Chain?

(Multiple Choice)

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Question 36

Which of the following best describes what Web 2.0 is?

(Multiple Choice)

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(24)

Question 37

Which of the four zones of social media mainly assists in the dissemination of content to an audience?

(Multiple Choice)

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(37)

Question 38

Which of the following is considered to be social software?

(Multiple Choice)

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Question 39

Which of the following refers to information flowing across people and not from the top down?

(Multiple Choice)

4.8/5

(38)

Question 40

Showing 21 - 40 of 50

Which of the following completes the sentence,'____________ describes a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks'?

Which of the following completes the sentence,'_________ is a term that describes one-way communication delivered to the target audience and is the focal point of traditional marketing'?

Which of the following is not included in the LARA framework that is used as part of a company's service recovery?

Which model's goal is to attract an audience's attention and then stop the program to deliver a commercial message?

The social utility,Facebook,offers which of the following?

Which of the following completes the sentence,'Christine maintains her _______ by updating her status,indicating her availability,and adding a friend on Facebook'?

Which of the following are computer programs that enable users to interact,create and share data online?

A synchronous interaction is best exemplified by which of the following?

Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?

Facebook applications apply to which of the following zones of social media?

Which of the following completes the sentence,'The ability to grow and expand capacity as needed without negatively affecting the contribution margin of the business is referred to as _______'?

Which four types are social publishing sites?

What is the difference between synchronous and asynchronous interactions?

Which of the following completes the sentence,'Positive feedback from active contributors on social media platforms creates a ______ where the value that people exchange is measured in esteem as well as in dollars,euros,or pounds'?

Which of the following best fits the role of a 'Digital Native?'

Which of the following is not considered to be a device that supports the Social Media Value Chain?

Which of the following best describes what Web 2.0 is?

Which of the four zones of social media mainly assists in the dissemination of content to an audience?

Which of the following is considered to be social software?

Which of the following refers to information flowing across people and not from the top down?

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters