Exam 6: Social Networking, Mobile Commerce, and Online Auctions

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Smaller businesses often sell their unusable and excess inventory to ____, which are firms that find buyers for these items.

(Multiple Choice)
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By the late 1990s, virtual communities were selling ____________________ to generate revenue.

(Short Answer)
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William Vickrey won the 1996 Nobel Prize in Economics for his studies of the properties of ____________________ sealed-bid auctions.

(Short Answer)
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Started at Duke University in 1979, ____________________ was a set of interconnected computers devoted to storing information on specific topics.

(Short Answer)
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The trend toward having readers help write the online newspaper is called ____ journalism.

(Multiple Choice)
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Visitors spend a greater amount of time at portal sites than they do at most other types of Web sites, which is attractive to advertisers.

(True/False)
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Most of the early Web community businesses are open and thriving today.

(True/False)
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Usenet ____________________ were message posting areas in which interested persons (primarily from the education and research communities)could discuss various topics.

(Short Answer)
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Many people think of Priceline.com as a ____ auction site.

(Multiple Choice)
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In a double auction, buyers and sellers each submit combined price-quantity bids to an auctioneer.

(True/False)
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In sealed-bid auctions, bidders submit their bids independently and the bidders typically share information with each other.

(True/False)
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The ____ auction is a form of open auction in which bidding starts at a high price and drops until a bidder accepts the price.

(Multiple Choice)
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In 1999, Geocities was purchased by ____________________ for $5 billion.

(Short Answer)
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____________________ auctions, either sealed-bid or open-outcry, work well only for items of known quality, such as securities or graded agricultural products, that are regularly traded in large quantities.

(Short Answer)
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Web sites that create communities based on the connections between ideas and that are more abstract are called ____________________ virtual communities.

(Short Answer)
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The New York Stock Exchange conducts ____ auctions of stocks and bonds in which the auctioneer, called a specialist, manages the market for a particular stock or bond issue.

(Multiple Choice)
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____ are the prices that potential buyers in an auction are willing to pay for an item.

(Multiple Choice)
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The Dutch auction is also called an ascending-price auction.

(True/False)
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The act of placing a winning bid at the last second is called a lock-in.

(True/False)
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Virtual communities began online after the Internet was in general use.

(True/False)
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