Exam 16: Marketing and Pitching Your Idea

GreenGrow Landscaping services prides itself on innovative and creative designs.Which of the following sites would be a must if the company wants to showcase its work?

The social media site LinkedIn is most noted as a social networking rather than professional site.

The marketing mix consists of which of the following elements:

Which of the following did the authors suggest as monitoring the appropriate price for your product?

Social media is best used to inspire, entertain, and build trust.It is less effective for direct sales.

Describing how a service stands out from its competitors would be considered under what aspect of the marketing mix?

How often do people expect to see updates on Twitter?

John is starting a sole proprietorship in which he will install home stereo systems.John decides to test a paid Google Ad so that the name of his company will gain recognition.This is an example of what marketing mix element?

What would be the best description of the term packaging?

Stephen has opened a BBQ restaurant that he hopes will be favored as a sports bar.Which of the following best describes an example of a need for positioning?

Which of the following best describes the amount of time you have to make an impression during a pitch session?

What is meant by entrepreneurial marketing?

Which of the following enables the entrepreneur to find potential stakeholders, experts, and fellow entrepreneurs?

What are the advantages of site maps, mark-up tags, and keywords?

In pitching his new product, an entrepreneur describes the life of a customer before and after using her product.The entrepreneur is using what approach to pitching?

A brand strategy can best be described by which of the following?

Bea's Donuts requires that all people working in her store wear a light blue polo shirt showing the logo of her company.Requiring this shirt is part of what aspect of marketing?

When marketers use the S.A.V.E.approach, the focus is switched from promotion to which of the following?

Why is it important to explain the marketing mix before starting a company?

GreenGrow Landscaping services prides itself on innovative and creative designs.On their business cards and all media, they show a green leaf with a distinctive "G" formed by the stem.This is an example of which of the following: