Question 1

What phase of design thinking is associated with experimentation?

Accepted Answer

A) inspiration 
B) ideation 
C) implementation 
D) nonlinearization 
A) inspiration 
B) ideation 
C) implementation 
D) nonlinearization C

Question 2

Sabrina just received a toy from her mother for her seventh birthday.The toy was recommended by her elementary school teacher for its educational value.The teacher has been conducting lectures on educational toys for children.Sabrina's teacher is what kind of customer?

Accepted Answer

A) decision maker 
B) recommender 
C) influencer 
D) economic buyer 
A) decision maker 
B) recommender 
C) influencer 
D) economic buyer C

Question 3

A prototype is described as which of the following?

Accepted Answer

A) a pilot test 
B) an initial version of a product or service designed for use in experimentation 
C) the first set of a manufactured product 
D) a non-working model of an upcoming product 
A) a pilot test 
B) an initial version of a product or service designed for use in experimentation 
C) the first set of a manufactured product 
D) a non-working model of an upcoming product B

Question 4

Amazon conducted background research prior to placing books on sale.What did this background research consist of?

Accepted Answer

A) general questions and information that helped form a hypothesis 
B) all of the information gathered during the course of the experiment 
C) all of the information gathered before collecting data 
D) the results of the experiment in a quantifiable format 
A) general questions and information that helped form a hypothesis 
B) all of the information gathered during the course of the experiment 
C) all of the information gathered before collecting data 
D) the results of the experiment in a quantifiable format

Question 5

In general, how many different types of customers are there?

Accepted Answer

A) one 
B) three 
C) six 
D) 10 
A) one 
B) three 
C) six 
D) 10

Question 6

Steve Jobs said, "You can't connect the dots looking forward." Which of the following describes what he meant by this statement?

Accepted Answer

A) You must learn and experience what you can and trust that you will gain from it in the future. 
B) It is easier to reflect on your life than to predict it. 
C) Things need to be connected in the present or they will not serve you in the future. 
D) Only history makes sense. 
A) You must learn and experience what you can and trust that you will gain from it in the future. 
B) It is easier to reflect on your life than to predict it. 
C) Things need to be connected in the present or they will not serve you in the future. 
D) Only history makes sense.

Question 7

What are the elements in a four-quadrant framework of storyboarding?

Accepted Answer

A) problem, solution, resulting action, outcome 
B) solution, approval, action, result 
C) problem, organization, product, result 
D) problem, service or product, effect on organization, outcome 
A) problem, solution, resulting action, outcome 
B) solution, approval, action, result 
C) problem, organization, product, result 
D) problem, service or product, effect on organization, outcome

Question 8

Sabrina just received a toy for her seventh birthday.She is describing all the things she likes and dislikes about the new toy.What type of customer is Sabrina?

Accepted Answer

A) engaged user 
B) end user 
C) early adapter 
D) decision maker 
A) engaged user 
B) end user 
C) early adapter 
D) decision maker

Question 9

A new perfume manufacturer wants to test peoples' reaction to the scent.As people enter a large department store, they are sprayed with the product and asked to fill out a questionnaire in exchange for a free sample.This would be an acceptable way of conducting the experiment.

Accepted Answer

A) True 
 B)False

Question 10

Observations are not acceptable data in an experiment.

Accepted Answer

A) True 
 B)False

Question 11

A high-level view of thoughts and ideas displayed in sequence through drawings, sketches, or illustrations is called a ______.

Accepted Answer

A) process flow 
B) high view 
C) storyboard 
D) pictogram 
A) process flow 
B) high view 
C) storyboard 
D) pictogram

Question 12

Experiments need to have a clear purpose, be achievable and generate ______?

Accepted Answer

A) positive outcomes 
B) product ideas 
C) reliable results 
D) action 
A) positive outcomes 
B) product ideas 
C) reliable results 
D) action

Question 13

The owner of Amazon.com developed a site for a relatively low cost and offered books on the site. What stage of the scientific process was the owner executing by doing this?

Accepted Answer

A) testing the hypothesis by running an experiment 
B) implementation of the plan 
C) developing a hypothesis 
D) carrying out background research 
A) testing the hypothesis by running an experiment 
B) implementation of the plan 
C) developing a hypothesis 
D) carrying out background research

Question 14

What is the last step of the scientific process?

Accepted Answer

A) analyze the data 
B) run the experiment 
C) assess the results of the data analysis 
D) redesign the product or service 
A) analyze the data 
B) run the experiment 
C) assess the results of the data analysis 
D) redesign the product or service

Question 15

What is necessary for a prototype to be effective?

Accepted Answer

A) It must be a working model of the product or service. 
B) It must communicate what our ideas look like, behave like, and how they work. 
C) It must be the same as the model that will be launched at the start of the business. 
D) It must include engineering models or, for a service, an operational plan. 
A) It must be a working model of the product or service. 
B) It must communicate what our ideas look like, behave like, and how they work. 
C) It must be the same as the model that will be launched at the start of the business. 
D) It must include engineering models or, for a service, an operational plan.

Question 16

Rather than just gathering data, an experiment matches an outcome to which of the following?

Accepted Answer

A) the hypothesis 
B) the data collection method 
C) the business problem 
D) the business opportunity 
A) the hypothesis 
B) the data collection method 
C) the business problem 
D) the business opportunity

Question 17

How does one formulate a hypothesis?

Accepted Answer

A) One simply states what one thinks would happen as a result of the experiment. 
B) by asking questions, conducting background research, and creating theories of what might work 
C) by considering the potential outcomes of the experiment 
D) by studying the business and determining why things work the way they do 
A) One simply states what one thinks would happen as a result of the experiment. 
B) by asking questions, conducting background research, and creating theories of what might work 
C) by considering the potential outcomes of the experiment 
D) by studying the business and determining why things work the way they do

Question 18

A customer who delays or vetoes the purchasing decision is referred to as which of the following?

Accepted Answer

A) influencer 
B) decliner 
C) negator 
D) saboteur 
A) influencer 
B) decliner 
C) negator 
D) saboteur

Question 19

A storyboard is classified as what category of business development tools?

Accepted Answer

A) drawings 
B) prototyping 
C) beta tests 
D) pilots 
A) drawings 
B) prototyping 
C) beta tests 
D) pilots

Question 20

Which of the following is the main problem regarding intuition in the role of decision making?

Accepted Answer

A) People tend to lack sufficient experience. 
B) It does not provide evidence to support the idea. 
C) Few people have good intuition. 
D) Intuition is not real and cannot be trusted. 
A) People tend to lack sufficient experience. 
B) It does not provide evidence to support the idea. 
C) Few people have good intuition. 
D) Intuition is not real and cannot be trusted.

What phase of design thinking is associated with experimentation?

Sabrina just received a toy from her mother for her seventh birthday.The toy was recommended by her elementary school teacher for its educational value.The teacher has been conducting lectures on educational toys for children.Sabrina's teacher is what kind of customer?

A prototype is described as which of the following?

Amazon conducted background research prior to placing books on sale.What did this background research consist of?

In general, how many different types of customers are there?

Steve Jobs said, "You can't connect the dots looking forward." Which of the following describes what he meant by this statement?

What are the elements in a four-quadrant framework of storyboarding?

Sabrina just received a toy for her seventh birthday.She is describing all the things she likes and dislikes about the new toy.What type of customer is Sabrina?

A new perfume manufacturer wants to test peoples' reaction to the scent.As people enter a large department store, they are sprayed with the product and asked to fill out a questionnaire in exchange for a free sample.This would be an acceptable way of conducting the experiment.

Observations are not acceptable data in an experiment.

A high-level view of thoughts and ideas displayed in sequence through drawings, sketches, or illustrations is called a ______.

Experiments need to have a clear purpose, be achievable and generate ______?

The owner of Amazon.com developed a site for a relatively low cost and offered books on the site. What stage of the scientific process was the owner executing by doing this?

What is the last step of the scientific process?

What is necessary for a prototype to be effective?

Rather than just gathering data, an experiment matches an outcome to which of the following?

How does one formulate a hypothesis?

A customer who delays or vetoes the purchasing decision is referred to as which of the following?

A storyboard is classified as what category of business development tools?

Which of the following is the main problem regarding intuition in the role of decision making?

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Using Design Thinking

Building Business Models

Planning for Entrepreneurs

Creating Revenue Models

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

Marketing and Pitching Your Idea

Financial Statements and Projections for Startups

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Exam 7: Testing and Experimenting in Markets

What phase of design thinking is associated with experimentation?

Sabrina just received a toy from her mother for her seventh birthday.The toy was recommended by her elementary school teacher for its educational value.The teacher has been conducting lectures on educational toys for children.Sabrina's teacher is what kind of customer?

A prototype is described as which of the following?

Amazon conducted background research prior to placing books on sale.What did this background research consist of?

In general, how many different types of customers are there?

Steve Jobs said, "You can't connect the dots looking forward." Which of the following describes what he meant by this statement?

What are the elements in a four-quadrant framework of storyboarding?

Sabrina just received a toy for her seventh birthday.She is describing all the things she likes and dislikes about the new toy.What type of customer is Sabrina?

A new perfume manufacturer wants to test peoples' reaction to the scent.As people enter a large department store, they are sprayed with the product and asked to fill out a questionnaire in exchange for a free sample.This would be an acceptable way of conducting the experiment.

Observations are not acceptable data in an experiment.

A high-level view of thoughts and ideas displayed in sequence through drawings, sketches, or illustrations is called a ______.

Experiments need to have a clear purpose, be achievable and generate ______?

The owner of Amazon.com developed a site for a relatively low cost and offered books on the site. What stage of the scientific process was the owner executing by doing this?

What is the last step of the scientific process?

What is necessary for a prototype to be effective?

Rather than just gathering data, an experiment matches an outcome to which of the following?

How does one formulate a hypothesis?

A customer who delays or vetoes the purchasing decision is referred to as which of the following?

A storyboard is classified as what category of business development tools?

Which of the following is the main problem regarding intuition in the role of decision making?

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Using Design Thinking

Building Business Models

Planning for Entrepreneurs

Creating Revenue Models

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

Marketing and Pitching Your Idea

Financial Statements and Projections for Startups

the Pitch Deck

Filters