Exam 3: Evaluating a Companys External Environment
Factors that influence the bargaining strength and leverage of buyers include which elements?
Competitive pressures from buyers increase when they have strong bargaining power and are price sensitive. Buyer bargaining power is stronger when:
•Buyer demand is weak in relation to industry supply.
•The industry's products are standardized or undifferentiated.
•Buyer costs of switching to competing products are low.
•Buyers are large and few in number relative to the number of industry sellers.
•Buyers pose a credible threat of integrating backward into the business of sellers.
•Buyers are well informed about the quality, prices, and costs of sellers.
•Buyers have the ability to postpone purchases.
Buyers are price sensitive and increase competitive pressures when:
•Buyers earn low profits or low income.
•The product represents a significant fraction of their purchases.
Competitive pressures from buyers decrease and become a weaker force under the opposite conditions.
Which of the following is not a common type of driving force?
D
What are the five competitive forces that comprise the five forces model of competition?
The five forces framework holds that competitive pressures on companies within an industry come from five sources. These include (1)competition from rival sellers, (2)competition from potential new entrants to the industry, (3)competition from producers of substitute products, (4)supplier bargaining power, and (5)customer bargaining power.
Buyers are in position to exert strong bargaining power in dealing with sellers when
For a complete assessment of the driving forces in an industry, three steps are required. Briefly explain those steps.
A strategically relevant political factor in the macro-environment that will influence the performance of all firms across the board is most likely to be
Two friends of yours are considering opening a pizza parlor and delivery service within walking distance of your campus. They have asked you to help them identify the competitive pressures stemming from the threat that new firms will enter the pizza segment of the restaurant industry. What information can you give them?
Which of the following is not a factor that causes buyer bargaining power to be stronger?
Identify and briefly explain any two of the factors that influence the strength of competition from substitute products.
The biggest strategy-shaping impact on on-demand transportation providers such as Uber and Lyft is most likely to be
Rivalry among competing sellers is generally less intense when
Explain why low switching costs and weakly differentiated products tend to give buyers a high degree of bargaining power.
Having good competitive intelligence about rivals' strategies and moves to improve their situation is important because
Which of the following is not an example of a complementor?
Whether buyer bargaining power poses a strong or weak source of competitive pressure on industry members depends in part on
Which of the following does not qualify as potential driving forces capable of inducing fundamental changes in industry and competitive conditions?
Whether supplier-seller relationships in an industry represent a strong or weak source of competitive pressure is a function of
Not all buyers of an industry's product have equal degrees of bargaining power with sellers because
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