Exam 1: The Service Economy

Services are time-perishable. An opportunity to provide a service, if forgone, is lost forever.

A business service experience (B2B) has three dimensions: co-creation of value, relationships, and sustainability.

Which one of the following is not a value-added service provided by a manufacturer to increase profits?

Which of the following is not a principle on which service experience design is based?

Which of the following is not a type of service in the non-ownership classification?

Sharing service resources among customers presents a challenge for managers.

Reduction of the role played by the consumer is an effective way of improving productivity and decreasing the cost of the service.

The consumer participates in the service process, which is not the case in manufacturing.

In contrast to manufacturing, the aesthetics of the environment play a major role in the customer's perception of the service.

The fact that services can be inventoried is an important characteristic, which distinguishes them from manufacturing.

The realms of an experience include all but one of the following.

The Clark-Fisher hypothesis notes the shift of employment from one sector of the economy to another.

Service-dominant logic is the foundation of "service science."

A standardized experience is a feature of the new experience economy.

From a marketing perspective, services, unlike goods, involve transfer of ownership.

Which among the following strategies is used by fast-food restaurants to reduce costs?

The service package consists of five features. Which one of the features listed below is not included in the package?

Which type of service falls under the category of "high labor intensity/low interaction and customization?"

Marketing helps smooth demand to match capacity in service operations.

Division of labor is the central concept of ________.