Question 1

The start-up phase for a franchise business is shorter than that for an independent business, because of the existence of a well-known brand.

Accepted Answer

A) True 
 B)False  True

Question 2

A franchise is a low risk investment, because the franchiser ensures success.

Accepted Answer

A) True 
 B)False  False

Question 3

When a firm offers multiple services at a single location, it is using a clustered service strategy.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following is not a benefit to the franchisee of a franchise?

Accepted Answer

A)  Brand name. 
B)  National advertising. 
C)  Economics of scale. 
D)  Autonomy. 
A)  Brand name. 
B)  National advertising. 
C)  Economics of scale. 
D)  Autonomy.

Question 5

Hedging is a strategy adopted by multinational corporations to neutralize their exposure to fluctuating currency exchange rates.

Accepted Answer

A) True 
 B)False

Question 6

Rapid growth with investment capital from franchisers is the main objective of franchising.

Accepted Answer

A) True 
 B)False

Question 7

'Develop foreign customers' is a consideration for the global service strategy of 'following your customers'. The relevant globalization factor is ________.

Accepted Answer

A)  cultural adoption 
B)  customer contact 
C)  complexity 
D)  customization 
A)  cultural adoption 
B)  customer contact 
C)  complexity 
D)  customization

Question 8

A company that adopts the concept of importing customers usually is following a multiservice single-site strategy.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not one of the major considerations in planning multinational operations?

Accepted Answer

A)  Cultural transferability. 
B)  Technological compatibility. 
C)  Network development. 
D)  Host government policy. 
A)  Cultural transferability. 
B)  Technological compatibility. 
C)  Network development. 
D)  Host government policy.

Question 10

Global service strategies include all but one of the following: ________.

Accepted Answer

A)  exporting services 
B)  following your customers 
C)  beating-the-clock 
D)  service offshoring 
A)  exporting services 
B)  following your customers 
C)  beating-the-clock 
D)  service offshoring

Question 11

A diversified network is a situation where many services are offered at a single location.

Accepted Answer

A) True 
 B)False

Question 12

When franchising, which of the following is not an issue for the franchisee?

Accepted Answer

A)  Establishing a brand. 
B)  Franchise contract. 
C)  Degree of discretion 
D)  Conflict resolution. 
A)  Establishing a brand. 
B)  Franchise contract. 
C)  Degree of discretion 
D)  Conflict resolution.

Question 13

The disadvantage of concentric diversification is that it does not allow for economies of scale.

Accepted Answer

A) True 
 B)False

Question 14

USAA, which provides financial services to military officers by mail, telephone, and Internet, is an example of a ________.

Accepted Answer

A)  focused service 
B)  focused network 
C)  clustered service 
D)  diversified network 
A)  focused service 
B)  focused network 
C)  clustered service 
D)  diversified network

Question 15

The 'cookie-cutter' concept best describes which of the following expansion strategies?

Accepted Answer

A)  Focused service. 
B)  Clustered service. 
C)  Focused network. 
D)  Diversified network. 
A)  Focused service. 
B)  Clustered service. 
C)  Focused network. 
D)  Diversified network.

Question 16

'Hiring local personnel' addresses the labor intensity factor in the ________ global service strategy.

Accepted Answer

A)  multicountry expansion 
B)  following your customers 
C)  service offshoring 
D)  beating the clock 
A)  multicountry expansion 
B)  following your customers 
C)  service offshoring 
D)  beating the clock

Question 17

When franchising which one of the following is not a benefit to the franchiser?

Accepted Answer

A)  Proven business. 
B)  Rapid expansion. 
C)  Right to dictate conditions. 
D)  Fees from the franchisee. 
A)  Proven business. 
B)  Rapid expansion. 
C)  Right to dictate conditions. 
D)  Fees from the franchisee.

Question 18

Mayo Clinic is a service firm that would fall under which of the following categories?

Accepted Answer

A)  Single location and single service. 
B)  Single location and multiservice. 
C)  Multisite and single service. 
D)  Multisite and multiservice. 
A)  Single location and single service. 
B)  Single location and multiservice. 
C)  Multisite and single service. 
D)  Multisite and multiservice.

Question 19

Concentric diversification is a means of ensuring rapid market growth.

Accepted Answer

A) True 
 B)False

Question 20

From the standpoint of the franchiser, decision-making autonomy is not a benefit of franchising.

Accepted Answer

A) True 
 B)False

The start-up phase for a franchise business is shorter than that for an independent business, because of the existence of a well-known brand.

A franchise is a low risk investment, because the franchiser ensures success.

When a firm offers multiple services at a single location, it is using a clustered service strategy.

Which of the following is not a benefit to the franchisee of a franchise?

Hedging is a strategy adopted by multinational corporations to neutralize their exposure to fluctuating currency exchange rates.

Rapid growth with investment capital from franchisers is the main objective of franchising.

'Develop foreign customers' is a consideration for the global service strategy of 'following your customers'. The relevant globalization factor is ________.

A company that adopts the concept of importing customers usually is following a multiservice single-site strategy.

Which of the following is not one of the major considerations in planning multinational operations?

Global service strategies include all but one of the following: ________.

A diversified network is a situation where many services are offered at a single location.

When franchising, which of the following is not an issue for the franchisee?

The disadvantage of concentric diversification is that it does not allow for economies of scale.

USAA, which provides financial services to military officers by mail, telephone, and Internet, is an example of a ________.

The 'cookie-cutter' concept best describes which of the following expansion strategies?

'Hiring local personnel' addresses the labor intensity factor in the ________ global service strategy.

When franchising which one of the following is not a benefit to the franchiser?

Mayo Clinic is a service firm that would fall under which of the following categories?

Concentric diversification is a means of ensuring rapid market growth.

From the standpoint of the franchiser, decision-making autonomy is not a benefit of franchising.

The Service Economy

Service Strategy

New Service Development

The Service Encounter

Supporting Facility and Process Flows

Service Quality

Process Improvement

Service Facility Location

Service Supply Relationships

Managing Capacity and Demand

Managing Waiting Lines

Capacity Planning and Queuing Models

Forecasting Demand for Services

Managing Service Inventory

Managing Service Projects

Filters

Exam 10: Globalization of Services

The start-up phase for a franchise business is shorter than that for an independent business, because of the existence of a well-known brand.

A franchise is a low risk investment, because the franchiser ensures success.

When a firm offers multiple services at a single location, it is using a clustered service strategy.

Which of the following is not a benefit to the franchisee of a franchise?

Hedging is a strategy adopted by multinational corporations to neutralize their exposure to fluctuating currency exchange rates.

Rapid growth with investment capital from franchisers is the main objective of franchising.

'Develop foreign customers' is a consideration for the global service strategy of 'following your customers'. The relevant globalization factor is ________.

A company that adopts the concept of importing customers usually is following a multiservice single-site strategy.

Which of the following is not one of the major considerations in planning multinational operations?

Global service strategies include all but one of the following: ________.

A diversified network is a situation where many services are offered at a single location.

When franchising, which of the following is not an issue for the franchisee?

The disadvantage of concentric diversification is that it does not allow for economies of scale.

USAA, which provides financial services to military officers by mail, telephone, and Internet, is an example of a ________.

The 'cookie-cutter' concept best describes which of the following expansion strategies?

'Hiring local personnel' addresses the labor intensity factor in the ________ global service strategy.

When franchising which one of the following is not a benefit to the franchiser?

Mayo Clinic is a service firm that would fall under which of the following categories?

Concentric diversification is a means of ensuring rapid market growth.

From the standpoint of the franchiser, decision-making autonomy is not a benefit of franchising.

The Service Economy

Service Strategy

New Service Development

The Service Encounter

Supporting Facility and Process Flows

Service Quality

Process Improvement

Service Facility Location

Service Supply Relationships

Managing Capacity and Demand

Managing Waiting Lines

Capacity Planning and Queuing Models

Forecasting Demand for Services

Managing Service Inventory

Managing Service Projects

Filters