Question 1

Following its initial success, the Kinko copying service employed a diversified network expansion strategy.

Accepted Answer

A) True 
 B)False

Question 2

Communication is included in the five Cs of strategic planning.

Accepted Answer

A) True 
 B)False

Question 3

A community hospital is an example of a ________.

Accepted Answer

A)  diversified network 
B)  focused network 
C)  focused service 
D)  clustered service 
A)  diversified network 
B)  focused network 
C)  focused service 
D)  clustered service

Question 4

In what cell of the matrix below would you place the fast food chain McDonald's?

Accepted Answer

A)  a 
B)  b 
C)  c 
D)  d 
A)  a 
B)  b 
C)  c 
D)  d

Question 5

Franchising usually is used when developing a focused network.

Accepted Answer

A) True 
 B)False

Question 6

A relatively recent concept that refers to the movement of new products through existing distribution channels is called ________.

Accepted Answer

A)  economies of scale 
B)  economies of scope 
C)  diversification 
D)  micromarketing 
A)  economies of scale 
B)  economies of scope 
C)  diversification 
D)  micromarketing

Question 7

Network development is a consideration in the decision to plan a multinational service.

Accepted Answer

A) True 
 B)False

Question 8

Consumers develop expectations for a low divergent set of products and services from franchises.

Accepted Answer

A) True 
 B)False

Question 9

What is the principal reason that service trade receives low priority at WTO meetings?

Accepted Answer

A)  Controlling service trade is difficult. 
B)  Governments are more concerned with trade in manufactured products. 
C)  Service trade is an insignificant factor in international trade. 
D)  Tariffs cannot be applied to services. 
A)  Controlling service trade is difficult. 
B)  Governments are more concerned with trade in manufactured products. 
C)  Service trade is an insignificant factor in international trade. 
D)  Tariffs cannot be applied to services.

Question 10

A diversified network is not feasible with complex services.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not one of Kenichi Ohmae's five Cs of strategic planning in a borderless world economy?

Accepted Answer

A)  Competitors. 
B)  Creativity. 
C)  Company. 
D)  Country. 
A)  Competitors. 
B)  Creativity. 
C)  Company. 
D)  Country.

Question 12

All of the following are benefits of a multisite type of expansion except ________.

Accepted Answer

A)  ability to reach a mass market quickly 
B)  reduced financial risk from local economic downturn 
C)  preemption of competitors by capturing premium locations 
D)  retention of control 
A)  ability to reach a mass market quickly 
B)  reduced financial risk from local economic downturn 
C)  preemption of competitors by capturing premium locations 
D)  retention of control

Question 13

A family restaurant is an example of a focused service.

Accepted Answer

A) True 
 B)False

Question 14

The famous Mayo clinic in Minneapolis is an example of a firm that employs a clustered service strategy.

Accepted Answer

A) True 
 B)False

Question 15

McDonald's includes beer on its menu for German franchises. This is an example of ________.

Accepted Answer

A)  cultural transferability 
B)  network development 
C)  host government policy 
D)  labor norms 
A)  cultural transferability 
B)  network development 
C)  host government policy 
D)  labor norms

Question 16

A 5:00 p.m. pickup for FedEx was not workable in Spain owing to extended business hours. This is an example of cultural adoption under which of the following global service strategies?

Accepted Answer

A)  Beating the clock. 
B)  Service offshoring. 
C)  Following your customers. 
D)  Multicountry expansion. 
A)  Beating the clock. 
B)  Service offshoring. 
C)  Following your customers. 
D)  Multicountry expansion.

Question 17

Multinational expansion by a service firm is ________.

Accepted Answer

A)  often driven by customer demand 
B)  vital for growth 
C)  not recommended for labor intensive operations 
D)  primarily a defense strategy 
A)  often driven by customer demand 
B)  vital for growth 
C)  not recommended for labor intensive operations 
D)  primarily a defense strategy

Question 18

American Express, which offers financial and travel services on a global basis, is an example of a ________

Accepted Answer

A)  focused service 
B)  focused network 
C)  clustered service 
D)  diversified network 
A)  focused service 
B)  focused network 
C)  clustered service 
D)  diversified network

Question 19

American Express is an example of a firm that has a multisite, multiservice expansion strategy.

Accepted Answer

A) True 
 B)False

Question 20

One of the advantages of franchising is that a firm can grow without the cost of developing key managers.

Accepted Answer

A) True 
 B)False

Following its initial success, the Kinko copying service employed a diversified network expansion strategy.

Communication is included in the five Cs of strategic planning.

A community hospital is an example of a ________.

In what cell of the matrix below would you place the fast food chain McDonald's?

Franchising usually is used when developing a focused network.

A relatively recent concept that refers to the movement of new products through existing distribution channels is called ________.

Network development is a consideration in the decision to plan a multinational service.

Consumers develop expectations for a low divergent set of products and services from franchises.

What is the principal reason that service trade receives low priority at WTO meetings?

A diversified network is not feasible with complex services.

Which of the following is not one of Kenichi Ohmae's five Cs of strategic planning in a borderless world economy?

All of the following are benefits of a multisite type of expansion except ________.

A family restaurant is an example of a focused service.

The famous Mayo clinic in Minneapolis is an example of a firm that employs a clustered service strategy.

McDonald's includes beer on its menu for German franchises. This is an example of ________.

A 5:00 p.m. pickup for FedEx was not workable in Spain owing to extended business hours. This is an example of cultural adoption under which of the following global service strategies?

Multinational expansion by a service firm is ________.

American Express, which offers financial and travel services on a global basis, is an example of a ________

American Express is an example of a firm that has a multisite, multiservice expansion strategy.

One of the advantages of franchising is that a firm can grow without the cost of developing key managers.

The Service Economy

Service Strategy

New Service Development

The Service Encounter

Supporting Facility and Process Flows

Service Quality

Process Improvement

Service Facility Location

Service Supply Relationships

Managing Capacity and Demand

Managing Waiting Lines

Capacity Planning and Queuing Models

Forecasting Demand for Services

Managing Service Inventory

Managing Service Projects

Filters

Exam 10: Globalization of Services

Following its initial success, the Kinko copying service employed a diversified network expansion strategy.

Communication is included in the five Cs of strategic planning.

A community hospital is an example of a ________.

In what cell of the matrix below would you place the fast food chain McDonald's?

Franchising usually is used when developing a focused network.

A relatively recent concept that refers to the movement of new products through existing distribution channels is called ________.

Network development is a consideration in the decision to plan a multinational service.

Consumers develop expectations for a low divergent set of products and services from franchises.

What is the principal reason that service trade receives low priority at WTO meetings?

A diversified network is not feasible with complex services.

Which of the following is not one of Kenichi Ohmae's five Cs of strategic planning in a borderless world economy?

All of the following are benefits of a multisite type of expansion except ________.

A family restaurant is an example of a focused service.

The famous Mayo clinic in Minneapolis is an example of a firm that employs a clustered service strategy.

McDonald's includes beer on its menu for German franchises. This is an example of ________.

A 5:00 p.m. pickup for FedEx was not workable in Spain owing to extended business hours. This is an example of cultural adoption under which of the following global service strategies?

Multinational expansion by a service firm is ________.

American Express, which offers financial and travel services on a global basis, is an example of a ________

American Express is an example of a firm that has a multisite, multiservice expansion strategy.

One of the advantages of franchising is that a firm can grow without the cost of developing key managers.

The Service Economy

Service Strategy

New Service Development

The Service Encounter

Supporting Facility and Process Flows

Service Quality

Process Improvement

Service Facility Location

Service Supply Relationships

Managing Capacity and Demand

Managing Waiting Lines

Capacity Planning and Queuing Models

Forecasting Demand for Services

Managing Service Inventory

Managing Service Projects

Filters