Exam 17: Managing Information in a Global World

By examining checkout data,supermarkets have learned that people who are buying non-alcoholic beer often also buy a bag of salty snacks.Which pattern did the use of data mining lead to the discovery of?

Jim Rhoade thought he had a decent deal with State Farm for insurance coverage on his two cars and his home,but a friend gave him a tip about lower premiums at Allstate.After contacting his local Allstate agent,Rhoade had slashed his annual auto premiums by $400 and his homeowner's premium by the same amount.That's because,in addition to considering Rhoade's record,Allstate took into account seemingly unrelated information from his credit report,such as whether he pays bills on time (he does)and whether there had ever been a claim on his home (there hadn't).Allstate has discovered patterns that indicate that the better the credit report,the more likely the individual is to be a good risk for an insurer.Which type of pattern has Allstate discovered?

The establishment of which of the following is an information security procedure that encrypts Internet data at both ends of the transmission process?

Which of the following allows companies to exchange information and conduct transactions by purposely providing outsiders with direct,Web browser-based access to authorized parts of a company's intranet?

Firewalls can protect only personal computers and network servers connected to the corporate network.

Discuss the issues,advantages,and risks associated with using information to gain or maintain strategic advantage.

Why would a company use a decision support system (DSS)?

Narrative 17-1 Internet research firm Jupiter Communications estimates that 47 percent of teens use the Net. In 1999, an entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for, and intriguing to, a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise, such as CDs, movie tickets, or beaded jewellery. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned remaining start-up capital to investors. -Refer to the Narrative 17-1.Which term can be used to describe an individual's unprocessed response to a Kibu survey?

In 1921,realtor Billy Ingram closed his real-estate company and opened White Castle restaurants to sell hamburgers.In 1921,hamburgers were thought to be made from rotten beef and not fit for human consumption.Ingram ground fresh beef in front of customers to prove it was safe and was the first to successfully sell hamburgers to the middle class.Today,Ingram is credited as the founder of the fast-food industry.Ingram understood that American Midwesterners wanted clean,convenient food when they were away from home.What did he do with this information?

Narrative 17-1 Internet research firm Jupiter Communications estimates that 47 percent of teens use the Net. In 1999, an entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for, and intriguing to, a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise, such as CDs, movie tickets, or beaded jewellery. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned remaining start-up capital to investors. -Refer to the Narrative 17-1.Where would the information Kibu.com collected be stored?

According to the resource-based view of information technology,what are the three critical issues that companies need to address in order to sustain a competitive advantage through information technology?

Which of the following works by using a collection of "if-then" rules to sort through information and recommend a course of action?

Why is information strategically important for organizations?

The first airline that was able to allow passengers to buy their plane tickets and reserve their seats online had first-mover advantage.

Narrative 17-1 Internet research firm Jupiter Communications estimates that 47 percent of teens use the Net. In 1999, an entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for, and intriguing to, a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise, such as CDs, movie tickets, or beaded jewellery. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned remaining start-up capital to investors. -Refer to the Narrative 17-1.For which of the following would Kibu.com use firewalls?

Data encryption transforms data into complex,scrambled digital codes that can be unencrypted only by authorized users who possess unique decryption keys.

Why do the large majority of companies now use intranets?

Which of the following best describes the manual capture of information?

Compare and contrast executive information systems,decision support systems,and expert systems.

Virtual private networks and secure sockets layer (SSL)encryption perform basically the same function.