Exam 17: Managing Information in a Global World

What are intranets? List four reasons why they are so popular.

What are the three kinds of information technology used by executives,managers,and workers inside a company to access and share information?

A master brewer knows the exact ingredients to add to make a dark beer,a lager,or an ale.He understands the nuances of the fermentation process as well as when a batch reaches perfection.How can technology capture this specialized knowledge?

Intranets are private company networks that allow employees to easily access,share,and publish information using Internet software.

Electronic data interchange,or EDI,is the direct electronic transmission of purchase and ordering information from one company's computer system to another company's computer system.

Narrative 17-1 Internet research firm Jupiter Communications estimates that 47 percent of teens use the Net. In 1999, an entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for, and intriguing to, a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise, such as CDs, movie tickets, or beaded jewellery. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned remaining start-up capital to investors. -Refer to the Narrative 17-1.The developer of Kibu and his investors created the first company to offer both content and chat rooms aimed at girls between the ages of 13 and 18.Which of the following were they most likely hoping to gain?

Which of the following uses internal and external sources of data to provide managers and executives with the information they need to monitor and analyze organizational performance?

Information has strategic importance for organizations because it can be used to obtain first-mover advantage and to sustain a competitive advantage once it has been created.