Exam 10: Product Concepts

Unsought products can be best described as which of the following?

In order to be effective, augmented reality should be used in real-world environment. What does that mean about that environment?

Which of the following needs to be a branding and packaging consideration for companies considering global marketing?

Products can be classified as either business/industrial or consumer products. What is the difference between business products and consumer products? Why is it important to know about these classifications?

The Alberto Culver Company introduced Baker's Joy in the mid-1980s as a product for cooks to use to grease and flour baking pans. The product was not nearly as successful as Alberto Culver hoped, and it discontinued the product in 2001. What type of strategy was being implemented when Alberto Culver discontinued the product?

Due to the time required to scan them, universal product codes (UPCs) are typically placed on merchandise that would be classified as shopping products.

Why is the creation of a product the starting point for the marketing mix?

A company that wants to market its product globally has only two branding strategies available: either use the brand name everywhere or develop a new brand name for each different market.

The desks and chairs in colleges and universities are considered business products.

Product modification occurs when changes are made in how the product functions, its quality, or some aesthetic characteristic of the product.

What is the difference between a homogeneous shopping product and a heterogeneous shopping product? Give specific examples of products that fit into each category to help illustrate your answer.

What are the three main objectives or benefits of branding? How do the concepts of brand equity and brand loyalty fit into these objectives? Use these three objectives to briefly evaluate Buick's brand name for its new electric car, named Impact.

Which of the following statements best describes planned obsolescence?

Which of the following is identified by the text as one of the major functions of packaging?

Compared to the other classifications of consumer products, shopping products are which of the following?

Scenario 10-2 George Weston Limited, a Canadian food processing and distribution company, is one of the world's largest producers of breads. -Refer to the scenario. The company owns the Wonder bread brand. When Weston introduced whole grain white bread, which gives kids the bread texture and colour they recognize and love and parents the vitamins they want for their children, what was it an example of?

How could notices on Gummy Bear brand vitamin bottles stating that the vitamins are the "best-tasting children's gummy vitamins" most likely be an example of persuasive labelling?

Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics. Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old woman. Which type of strategy is being implemented by the introductions of these cosmetics?

A go-kart manufacturer recently added shock absorbers to make the ride in its go-karts smoother. It has not changed its prices. What type of modification is this?

An elementary school teacher purchased a ream of art paper, a box of crayons, and some modelling clay. These products could be classified as either business goods or consumer goods, depending on the teacher's intended use.