Question 1

What is the definition of marketing?

Accepted Answer

A) understanding the wants of the consumer 
B) understanding the needs of the consumer 
C) developing the needs for the advertising 
D) developing the wants of a marketing firm 
A) understanding the wants of the consumer 
B) understanding the needs of the consumer 
C) developing the needs for the advertising 
D) developing the wants of a marketing firm B

Question 2

Mimi fashion designers use computer-assisted design software to create what it thinks women should wear. The company regularly hires industry experts to examine its factories to find waste that can be eliminated. For the last two years Mimi has lost money. What should the company do?

Accepted Answer

A) hire more retail efficiency experts to trace down any production problems 
B) increase its sales force to find more potential customers for the firm 
C) focus on its target market to see what needs and wants should be met by Mimi 
D) cut prices so that its prices will be at least 10 percent below those of its competitors 
A) hire more retail efficiency experts to trace down any production problems 
B) increase its sales force to find more potential customers for the firm 
C) focus on its target market to see what needs and wants should be met by Mimi 
D) cut prices so that its prices will be at least 10 percent below those of its competitors C

Question 3

Joban purchased a Canada Goose coat just in time for winter. It cost him almost $800.00. What marketing concept does this transaction describe?

Accepted Answer

A) exchange 
B) synergy 
C) leverage 
D) reciprocity 
A) exchange 
B) synergy 
C) leverage 
D) reciprocity A

Question 4

Canon Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. Canon projects a production increase of 25 percent and has instructed its sales force to distribute the product. What type of marketing management orientation is Canon practising?

Accepted Answer

A) sales orientation 
B) production orientation 
C) market orientation 
D) societal marketing orientation 
A) sales orientation 
B) production orientation 
C) market orientation 
D) societal marketing orientation

Question 5

World Championship Wrestling (WCW), failed primarily because it set up its matches according to what its wrestlers wanted to do rather than what its fans wanted to see. WCW had a market orientation.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is a similarity between a production orientation and a sales orientation?

Accepted Answer

A) Both ignore the importance of assessing a firm's internal capabilities. 
B) Both lack an understanding of the needs and wants of the marketplace. 
C) Both place little emphasis on the assessment of manufacturing plants and facilities. 
D) Both fail in a market where demand exceeds supply. 
A) Both ignore the importance of assessing a firm's internal capabilities. 
B) Both lack an understanding of the needs and wants of the marketplace. 
C) Both place little emphasis on the assessment of manufacturing plants and facilities. 
D) Both fail in a market where demand exceeds supply.

Question 7

Innovative Silversmiths creates and markets silver and turquoise jewellery, which it sells to retailers. The company's management believes its retail customers will stock more jewellery if its salespeople use aggressive marketing techniques. Which type of orientation does the company have?

Accepted Answer

A) customer orientation 
B) production orientation 
C) sales orientation 
D) market orientation 
A) customer orientation 
B) production orientation 
C) sales orientation 
D) market orientation

Question 8

Domino's Pizza is offering racing fans a chance to earn points toward NASCAR-branded merchandise via the NASCAR RacePoints loyalty program. What will occur when a NASCAR fan trades in his or her points for a mug autographed by a favourite driver?

Accepted Answer

A) synergy 
B) sublimation 
C) exchange 
D) reciprocity 
A) synergy 
B) sublimation 
C) exchange 
D) reciprocity

Question 9

Which of the following best described production-oriented firms?

Accepted Answer

A) They do not focus on their internal capabilities. 
B) They lack an understanding of the needs and wants of the marketplace. 
C) They focus on their customers and have quick cycle times. 
D) They determine what products their customers want and then produce them. 
A) They do not focus on their internal capabilities. 
B) They lack an understanding of the needs and wants of the marketplace. 
C) They focus on their customers and have quick cycle times. 
D) They determine what products their customers want and then produce them.

Question 10

Domino's Pizza is offering racing fans a chance to earn points toward NASCAR-branded merchandise via the NASCAR RacePoints loyalty program. What is Domino's engaging in?

Accepted Answer

A) transactional marketing 
B) sports-distribution marketing 
C) relationship marketing 
D) one-to-one marketing 
A) transactional marketing 
B) sports-distribution marketing 
C) relationship marketing 
D) one-to-one marketing

Question 11

Tata Motors has improved the productivity of its plant. For the new financial year, the company projects a production increase of 30 percent. It has instructed its sales force to aggressively distribute and promote its trucks. The company believes the market will absorb more products if the sales force is aggressive. What sort of orientation does Tata have?

Accepted Answer

A) market 
B) production 
C) sales 
D) customer 
A) market 
B) production 
C) sales 
D) customer

Question 12

Sara Lee Industries spent considerable money and time developing a crust less bread. Prior to the introduction, the company had not conducted market research among its customers, but it was confident that its technology department had produced a successful new product. Based on this example, Sara Lee is a good example of a production-oriented company.

Accepted Answer

A) True 
 B)False

Question 13

Both production and sales orientations are focused inward on the organization's needs.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following best describes customer relationship management?

Accepted Answer

A) It involves targeting the average customer or everybody. 
B) It involves establishing and tracking customer interactions with the company. 
C) It considers all customers as one large group that should be targeted with a single promotional strategy. 
D) It is used by sales-oriented firms to convince customers to buy their products. 
A) It involves targeting the average customer or everybody. 
B) It involves establishing and tracking customer interactions with the company. 
C) It considers all customers as one large group that should be targeted with a single promotional strategy. 
D) It is used by sales-oriented firms to convince customers to buy their products.

Question 15

What is the definition of marketing?

Accepted Answer

Marketing is the activity, set

Question 16

Which if the following is a valid reason to study marketing?

Accepted Answer

A) Marketing teaches students how to sell all types of products and services. 
B) Marketing plays an important role in society, coordinating the huge numbers of transactions needed to provide goods and services. 
C) Marketing is used in many types of organizations but not charities and government. 
D) Marketing offers more money than other disciplines like finance. 
A) Marketing teaches students how to sell all types of products and services. 
B) Marketing plays an important role in society, coordinating the huge numbers of transactions needed to provide goods and services. 
C) Marketing is used in many types of organizations but not charities and government. 
D) Marketing offers more money than other disciplines like finance.

Question 17

Describe a real company that has a societal marketing orientation.

Accepted Answer

All should select a company that exists

Question 18

What types of marketing careers are available? What is the current percentage of marketing employees in the civilian workforce? What is the future forecast for marketing employment?

Accepted Answer

One-quarter to one-third of the civilian

Question 19

Fresh Looks is a beauty salon that uses organic products to minimize the environmental impact of chemical-based products. It uses natural soaps and shampoos and other vegan beauty products such as vegan moisturizers, nail polishes, and spa treatments. What type of business orientation has this eco-friendly beauty business adopted?

Accepted Answer

A) market orientation 
B) sales orientation 
C) societal marketing orientation 
D) production orientation 
A) market orientation 
B) sales orientation 
C) societal marketing orientation 
D) production orientation

Question 20

What is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits?

Accepted Answer

A) opportunity cost 
B) marketing utility 
C) market quality 
D) customer value 
A) opportunity cost 
B) marketing utility 
C) market quality 
D) customer value

What is the definition of marketing?

Mimi fashion designers use computer-assisted design software to create what it thinks women should wear. The company regularly hires industry experts to examine its factories to find waste that can be eliminated. For the last two years Mimi has lost money. What should the company do?

Joban purchased a Canada Goose coat just in time for winter. It cost him almost $800.00. What marketing concept does this transaction describe?

World Championship Wrestling (WCW), failed primarily because it set up its matches according to what its wrestlers wanted to do rather than what its fans wanted to see. WCW had a market orientation.

Which of the following is a similarity between a production orientation and a sales orientation?

Innovative Silversmiths creates and markets silver and turquoise jewellery, which it sells to retailers. The company's management believes its retail customers will stock more jewellery if its salespeople use aggressive marketing techniques. Which type of orientation does the company have?

Domino's Pizza is offering racing fans a chance to earn points toward NASCAR-branded merchandise via the NASCAR RacePoints loyalty program. What will occur when a NASCAR fan trades in his or her points for a mug autographed by a favourite driver?

Which of the following best described production-oriented firms?

Domino's Pizza is offering racing fans a chance to earn points toward NASCAR-branded merchandise via the NASCAR RacePoints loyalty program. What is Domino's engaging in?

Both production and sales orientations are focused inward on the organization's needs.

Which of the following best describes customer relationship management?

What is the definition of marketing?

Which if the following is a valid reason to study marketing?

Describe a real company that has a societal marketing orientation.

What types of marketing careers are available? What is the current percentage of marketing employees in the civilian workforce? What is the future forecast for marketing employment?

What is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits?

The Marketing Environment, Social Responsibility, and Ethics

Strategic Planning for Competitive Advantage

Developing a Global Vision

Marketing Research

Consumer Decision Making

Business Marketing

Segmenting, Targeting, and Positioning

Customer Relationship Management CRM

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Setting the Right Price

Marketing Channels and Supply Chain Management

Retailing

Marketing Communication

Advertising, Public Relations, and Direct Response

Sales Promotion and Personal Selling

Social Media and Promotion

Filters

Exam 1: An Introduction to Marketing

What is the definition of marketing?

Mimi fashion designers use computer-assisted design software to create what it thinks women should wear. The company regularly hires industry experts to examine its factories to find waste that can be eliminated. For the last two years Mimi has lost money. What should the company do?

Joban purchased a Canada Goose coat just in time for winter. It cost him almost $800.00. What marketing concept does this transaction describe?

World Championship Wrestling (WCW), failed primarily because it set up its matches according to what its wrestlers wanted to do rather than what its fans wanted to see. WCW had a market orientation.

Which of the following is a similarity between a production orientation and a sales orientation?

Innovative Silversmiths creates and markets silver and turquoise jewellery, which it sells to retailers. The company's management believes its retail customers will stock more jewellery if its salespeople use aggressive marketing techniques. Which type of orientation does the company have?

Domino's Pizza is offering racing fans a chance to earn points toward NASCAR-branded merchandise via the NASCAR RacePoints loyalty program. What will occur when a NASCAR fan trades in his or her points for a mug autographed by a favourite driver?

Which of the following best described production-oriented firms?

Domino's Pizza is offering racing fans a chance to earn points toward NASCAR-branded merchandise via the NASCAR RacePoints loyalty program. What is Domino's engaging in?

Both production and sales orientations are focused inward on the organization's needs.

Which of the following best describes customer relationship management?

What is the definition of marketing?

Which if the following is a valid reason to study marketing?

Describe a real company that has a societal marketing orientation.

What types of marketing careers are available? What is the current percentage of marketing employees in the civilian workforce? What is the future forecast for marketing employment?

What is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits?

The Marketing Environment, Social Responsibility, and Ethics

Strategic Planning for Competitive Advantage

Developing a Global Vision

Marketing Research

Consumer Decision Making

Business Marketing

Segmenting, Targeting, and Positioning

Customer Relationship Management CRM

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Setting the Right Price

Marketing Channels and Supply Chain Management

Retailing

Marketing Communication

Advertising, Public Relations, and Direct Response

Sales Promotion and Personal Selling

Social Media and Promotion

Filters