Exam 4: Developing a Global Vision

Which of the following is an example of a product strategy that would be appropriate for a global marketing company to implement?

Alcatel-Lucent and Huawei Technologies Ltd. (headquartered in China) announced they will establish an alliance for developing ultra-broadband access solutions for markets around the world. The new company will combine Huawei's market-leading broadband access solutions with Alcatel-Lucent's voice and broadband networking technologies to create a new product designed to be a leader in the industry in value and performance. What is another name for this alliance?

With which of the following does a domestic firm assume an equity position (partial ownership) in a foreign firm to manufacture and/or market the domestic company's goods?

Just as mass marketing assumes a large market made up of consumers who are alike, global marketing assumes markets throughout the world are becoming more alike.

The form of global organization that provides the highest potential for return on investment as well as the highest level of risk is contract manufacturing.

Arista-Buvez Inc. manufactures a specialized fish food designed to enhance the natural colouration of tropical fish. The product is exported to 27 countries. Arista-Buvez wants to convey similar messages to its target market in each country and has a small promotional budget. To ensure the company fully meets the needs of all global markets, Arista-Buvez's most logical choice is to develop a new and unique promotional campaign for each country.

Folk-guitar manufacturer, Play-Guitars sells its guitars in its home country for at least $1000.00. To get a hold of the Canadian market, Play-Guitars sold its products for $500.00. What is this known as?

When Krispy Kreme decided to expand its operation internationally, it chose to first make its doughnuts available in Canada to minimize its risk. In accordance with the policy of risk minimization, the company sold the rights to manufacture and sell its doughnuts to Canadians. What did Krispy Kreme use?

Argentina has restrictions against "big-box" retail stores like The Home Depot. The only way these retail operations can open a store in Argentina is if they do not sell either clothing or food. Also, at least 50 percent of all merchandise sold in the stores must be manufactured in Argentina. Which type of environment is influencing globalization in this example?

McDonald's used expertise developed in Brazil's inflationary environment to deal with the economic environment in Russia when it exhibited similar inflationary tendencies. Which of McDonald's strategies would this experience have most strongly influenced?

Which of the following is NOT created by vast differences in natural resources?

Which of the following statements best describes multinational firms?

Multinational companies typically begin the development of their global business with direct investment and continue using this strategy throughout the company's life span.

Traditionally, marketing-oriented multinational corporations have operated differently in each country, with segmentation strategies that provided different marketing mixes. Today, there has been a trend toward global marketing standardization. What is global marketing standardization? Can companies truly follow the basic premise of the global marketing standardization concept?

In 1764, the British Sugar and Currency Acts created such economic difficulty in the American colonies that soon-to-be Americans refused to buy British goods in protest. What did this refusal mark one of the first examples of?

What are the organizations that utilize a global vision to effectively market goods and services across national boundaries engaged in?

What is the term for an intermediary in the global market who assumes all risks and sells globally for its own account, and who is treated by the domestic manufacturer like a domestic customer?

A Canadian citizen, Daya Kaur was excited to purchase over 10,000 Fender amplifiers from the United States. She intended to sell them to Canadian music stores. One thing she didn't take in to account when working out her profit margins was the tax that would be levied on the amplifiers as they entered Canada. What is another name for these taxes?

Once a firm has decided on which method to use to enter a global market and evaluated the various external variables, it is ready to create a marketing mix. What is the first step in creating the global marketing mix?

Which of the following statements best describes the use of the Internet in global marketing?