Exam 1: Management Information Systems: Business Driven MIS

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

In a SWOT analysis, potential internal strengths are helpful when they identify all key strengths associated with the competitive advantage including cost advantages, new and/or innovative services, special expertise and/or experience, proven market leader, improved marketing campaigns, and so on.

(True/False)
4.8/5
(38)

Your boss has asked you to analyze the soft drink industry using Porter's five forces model.Which of the following represents a substitute product in the soft drink industry?

(Multiple Choice)
4.9/5
(37)

Which of the following is not a technology company but used technology to revamp the business process of renting videos?

(Multiple Choice)
4.9/5
(38)

Your boss has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a cost leadership strategy?

(Multiple Choice)
4.9/5
(38)

How does the text recommend that a company operate if it wants to be successful in the information age?

(Multiple Choice)
4.8/5
(29)

Which of the following represents the definition of a variable?

(Multiple Choice)
4.8/5
(37)

MIS is a tool that is most valuable when it leverages the talents of people who know how to use and manage it effectively.

(True/False)
4.8/5
(26)

A business strategy achieves a specific set of goals, including__________.

(Multiple Choice)
4.9/5
(34)

Which activities belong in the human resources department?

(Multiple Choice)
4.9/5
(35)

Which of the following is a tool a manager can use to analyze competitive intelligence and identify competitive advantages?

(Multiple Choice)
4.9/5
(39)

A __________ advantage features a product or service on which customers place a greater value than they do on similar offerings from competitors.

(Multiple Choice)
4.7/5
(44)

If you were thinking about an oven as a system, which of the following represents the output?

(Multiple Choice)
4.8/5
(42)

Which of the following statements is correct when considering a SWOT analysis?

(Multiple Choice)
4.7/5
(39)

Which of the following evaluates a project's position?

(Multiple Choice)
4.7/5
(38)

Imagine you are creating a new product to sell in an up-and-coming market.Which of the following statements indicates that it would be difficult for you to enter this new market?

(Multiple Choice)
4.9/5
(32)

Which of the following is not considered a core driver of the information age?

(Multiple Choice)
4.8/5
(45)

Which of the following represents the types of data commonly found in the marketing department?

(Multiple Choice)
4.8/5
(20)

What evaluates industry attractiveness?

(Multiple Choice)
4.8/5
(46)

Where would you categorize threats in a SWOT analysis?

(Multiple Choice)
4.8/5
(39)

The chief technology officer is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

(True/False)
4.9/5
(37)
Showing 321 - 340 of 342
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)