Question 1

With reference to the international marketing research, what are the various problems associated with gathering primary data?

Accepted Answer

With reference to the international marketing research, the various problems associated with gathering primary data are:
- Ability to Communicate Opinions: The ability to express attitudes and opinions about a product or concept depends on the respondent's ability to recognize the usefulness and value of such a product or concept. It is difficult for a person to formulate needs, attitudes, and opinions about goods whose use may not be understood, that are not in common use within the community, or that have never been available.
- Willingness to Respond: Cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys.
- Sampling in Field Surveys: The greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples. If current, reliable lists are not available, sampling becomes more complex and generally less reliable.
F1F1F1S1?F1F1F10 Language and Comprehension: The most universal survey research problem in foreign countries is the language barrier. Differences in idiom and the difficulty of exact translation create problems in eliciting the specific information desired and in interpreting the respondents' answers.

Question 2

According to the text, _____ is the key component in developing successful marketing strategies and avoiding major marketing blunders.

Accepted Answer

A)  public relations 
B)  information 
C)  advertising 
D)  government support 
E)  presence of a local partner 
A)  public relations 
B)  information 
C)  advertising 
D)  government support 
E)  presence of a local partner B

Question 3

Jake Morris is looking for information on the pet food industry for a client. He realizes that this particular industry has been well researched by marketers. Therefore, if Jake is looking for information that has already been collected by some other agency, he should consult what is called a secondary data source.

Accepted Answer

A) True 
 B)False  True

Question 4

List different uses for the Internet in international marketing research.

Accepted Answer

The various uses for the Internet in int

Question 5

With reference to the international marketing research, what are the various problems related to the availability and use of secondary data?

Accepted Answer

In the case of international marketing r

Question 6

Which of the following countries has hierarchical, relationship-based corporate culture?

Accepted Answer

A)  America 
B)  France 
C)  South Korea 
D)  Switzerland 
E)  Australia 
A)  America 
B)  France 
C)  South Korea 
D)  Switzerland 
E)  Australia

Question 7

Explain the parallel translation method.

Accepted Answer

Back translations may not always ensure

Question 8

In quantitative research, if questions are asked, they are almost always open-ended or
in-depth, and unstructured responses that reflect the person's thoughts and feelings on the
subject are sought.

Accepted Answer

A) True 
 B)False

Question 9

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following types of samples should be used when detailed and accurate information is not available for a sampling universe?

Accepted Answer

A)  A simple random sample 
B)  A cluster sample 
C)  A convenience sample 
D)  A systematic random sample 
E)  A stratified sample 
A)  A simple random sample 
B)  A cluster sample 
C)  A convenience sample 
D)  A systematic random sample 
E)  A stratified sample

Question 11

In Japanese corporate culture, the public, face-saving truth is referred to as ____.

Accepted Answer

A)  kanban 
B)  tatemae 
C)  keiretsu 
D)  zaibatsu 
E)  kakemono 
A)  kanban 
B)  tatemae 
C)  keiretsu 
D)  zaibatsu 
E)  kakemono

Question 12

Which of the following statements is true regarding the Japanese corporate culture?

Accepted Answer

A)  Employees like to work on their own rather than in a group. 
B)  Opinions of all the employees are to be taken into consideration before taking a decision. 
C)  Decisions are generally taken by lower level employees who directly deal with the problem. 
D)  The process of decision making is extremely complex and time consuming. 
E)  The focus on consensus and group makes it hard to challenge what has been decided. 
A)  Employees like to work on their own rather than in a group. 
B)  Opinions of all the employees are to be taken into consideration before taking a decision. 
C)  Decisions are generally taken by lower level employees who directly deal with the problem. 
D)  The process of decision making is extremely complex and time consuming. 
E)  The focus on consensus and group makes it hard to challenge what has been decided.

Question 13

Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

Accepted Answer

A) True 
 B)False

Question 14

McDonald's was involved in a dispute in South Africa over the rights to its valuable brand name in that fast emerging market. Part of the company's claim revolved around the recall of the McDonald's name among South Africans. In the two surveys the company conducted and provided as proof in the proceedings, the majority of those sampled had heard the company name and could recognize the logo. However, the Supreme Court judge hearing the case took a dim view of the evidence because the surveys were conducted in "posh, white" suburbs, whereas 79 percent of the South African population is black. In this example, which of the following issues is faced by McDonald's?

Accepted Answer

A)  Difficulty in defining the research objective 
B)  Unwillingness of the respondents to reply to survey questions 
C)  Difficulty in translating the responses 
D)  Inappropriate sample selection 
E)  Lack of appropriate methods for analyzing the data 
A)  Difficulty in defining the research objective 
B)  Unwillingness of the respondents to reply to survey questions 
C)  Difficulty in translating the responses 
D)  Inappropriate sample selection 
E)  Lack of appropriate methods for analyzing the data

Question 15

Bert Wong has decided to pursue a marketing research effort to acquire information before his company makes a strategic relocation move to the West Coast. Which of the following marketing research process steps would be the first step that Bert's company (and marketing researchers) should take as it embarks on the research effort?

Accepted Answer

A)  Define the research problem and establish research objectives. 
B)  Analyze, interpret, and summarize the results. 
C)  Determine the sources of information to fulfill the research objectives. 
D)  Consider the costs and benefits of the research effort. 
E)  Gather relevant data from secondary or primary sources, or both. 
A)  Define the research problem and establish research objectives. 
B)  Analyze, interpret, and summarize the results. 
C)  Determine the sources of information to fulfill the research objectives. 
D)  Consider the costs and benefits of the research effort. 
E)  Gather relevant data from secondary or primary sources, or both.

Question 16

With reference to the worldwide demographics, the average Internet usage time per person is _____ hours per week.

Accepted Answer

A)  1.5 
B)  2.5 
C)  4.5 
D)  10.5 
E)  12.5 
A)  1.5 
B)  2.5 
C)  4.5 
D)  10.5 
E)  12.5

Question 17

_____ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful in marketing decision making.

Accepted Answer

A)  Market segmentation 
B)  Market skimming 
C)  Marketing research 
D)  Market penetration 
E)  Market development 
A)  Market segmentation 
B)  Market skimming 
C)  Marketing research 
D)  Market penetration 
E)  Market development

Question 18

Assuming the research problem is well-defined and the objectives are properly formulated, the success of primary research in an international arena hinges on the ability of the researcher to:

Accepted Answer

A)  reach the appropriate officials who control the access to the required information. 
B)  speak the language of the country where the research is being conducted. 
C)  get correct and truthful information that addresses the research objectives. 
D)  hire enough staff to complete the mission. 
E)  understand the lifestyle of the citizens of the country. 
A)  reach the appropriate officials who control the access to the required information. 
B)  speak the language of the country where the research is being conducted. 
C)  get correct and truthful information that addresses the research objectives. 
D)  hire enough staff to complete the mission. 
E)  understand the lifestyle of the citizens of the country.

Question 19

Systematic monitoring of chat rooms, blogs, and personal Web sites to assess consumers' opinions about products and services is known as ____.

Accepted Answer

A)  tomography 
B)  serigraphy 
C)  vitreography 
D)  netnography 
E)  lithography 
A)  tomography 
B)  serigraphy 
C)  vitreography 
D)  netnography 
E)  lithography

Question 20

The _____ method for estimating demand assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country.

Accepted Answer

A)  reference class forecasting 
B)  analogy 
C)  morphing 
D)  scenario building 
E)  triangulation 
A)  reference class forecasting 
B)  analogy 
C)  morphing 
D)  scenario building 
E)  triangulation

With reference to the international marketing research, what are the various problems associated with gathering primary data?

According to the text, _____ is the key component in developing successful marketing strategies and avoiding major marketing blunders.

List different uses for the Internet in international marketing research.

With reference to the international marketing research, what are the various problems related to the availability and use of secondary data?

Which of the following countries has hierarchical, relationship-based corporate culture?

Explain the parallel translation method.

In quantitative research, if questions are asked, they are almost always open-ended or in-depth, and unstructured responses that reflect the person's thoughts and feelings on the subject are sought.

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

Which of the following types of samples should be used when detailed and accurate information is not available for a sampling universe?

In Japanese corporate culture, the public, face-saving truth is referred to as ____.

Which of the following statements is true regarding the Japanese corporate culture?

Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

With reference to the worldwide demographics, the average Internet usage time per person is _____ hours per week.

_____ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful in marketing decision making.

Assuming the research problem is well-defined and the objectives are properly formulated, the success of primary research in an international arena hinges on the ability of the researcher to:

Systematic monitoring of chat rooms, blogs, and personal Web sites to assess consumers' opinions about products and services is known as ____.

The _____ method for estimating demand assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 8: Developing a Global Vision Through Marketing Research

With reference to the international marketing research, what are the various problems associated with gathering primary data?

According to the text, _____ is the key component in developing successful marketing strategies and avoiding major marketing blunders.

List different uses for the Internet in international marketing research.

With reference to the international marketing research, what are the various problems related to the availability and use of secondary data?

Which of the following countries has hierarchical, relationship-based corporate culture?

Explain the parallel translation method.

In quantitative research, if questions are asked, they are almost always open-ended or in-depth, and unstructured responses that reflect the person's thoughts and feelings on the subject are sought.

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

Which of the following types of samples should be used when detailed and accurate information is not available for a sampling universe?

In Japanese corporate culture, the public, face-saving truth is referred to as ____.

Which of the following statements is true regarding the Japanese corporate culture?

Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

With reference to the worldwide demographics, the average Internet usage time per person is _____ hours per week.

_____ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful in marketing decision making.

Assuming the research problem is well-defined and the objectives are properly formulated, the success of primary research in an international arena hinges on the ability of the researcher to:

Systematic monitoring of chat rooms, blogs, and personal Web sites to assess consumers' opinions about products and services is known as ____.

The _____ method for estimating demand assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters