Exam 8: Developing a Global Vision Through Marketing Research

With respect to international marketing research, cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys.

Back translation is a successive process of translation and retranslation of a questionnaire, each time by a different translator.

When the information obtained during a marketing research process is analyzed at the multicountry level:

Data collected specifically for a particular research project at hand is known as secondary data.

If after seeking all reasonable secondary data sources, research questions are still not adequately answered, the market researcher must collect _____ data.

The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which of the following is deemed to be best suited for managing the cultural barrier across the chain of communication?

Which of the following represents a severe limitation when the Internet is used for primary research?

According to the text, one of the positive aspects of research in Japan and Taiwan is:

It will always be necessary for a _____ to take the "final cut" of any translated material.

According to the text, qualitative research is used in international marketing research to:

In _____ research, usually a large number of respondents are asked to reply, either verbally or in writing, to structured questions using a specific response format or to select a response from a set of choices.

According to the text which of the following is one of the factors affecting the adequacy of sampling techniques?

The ability to express attitudes and opinions about a product or concept depends on the respondent's ability to recognize the usefulness and value of such a product or concept.

While the United States is unmatched with reference to the quantity and quality of the marketing-related data, the data available on and in _____ is a close second.

Consumers in America tend to respond to rating scales more conservatively than Japanese.

With respect to international marketing research, cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys.

With respect to the international arena, the greatest problem in sampling stems from:

In Japanese corporate culture the public, face-saving truth is known as hone.

Which of the following best describes the basic difference between domestic and foreign market research?

In this method of translation, successive translation and retranslation of a questionnaire takes place, each time by a different translator. The wording of the original instrument undergoes a change, and the version that is finally used and its translation have equally comprehensive and equivalent terminologies in both languages. Identify the method in discussion.