Exam 8: Developing a Global Vision Through Marketing Research

Marketers use three different techniques to ferret out translation errors ahead of time. Which of the following would be one of those techniques?

In general, the availability and accuracy of recorded secondary data increase as the:

What are the various advantages and disadvantages of the decentralization of the international marketing research function?

Which of the following reasons best describes why much of secondary research provided by foreign governments is suspect with respect to reliability?

In Italy and many Latin countries, family generally means parents and children.

The marketing research process should begin with determining the sources of information to fulfill the research objectives.

Marketing research methods can be grouped into two basic types. What are these two types?

The most universal survey research problem in foreign countries is fear of government reprisal.

One disadvantage of decentralized research management is possible ineffective communications with ____.

List the six steps in a research process.

The maximum number (80 percent) of homepages on the Internet are in _____ language.

Convenience samples are generally used when detailed social, geographic and economic information is available for the sampling universe.

In the case of international marketing, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples.

If data is collected specifically for the particular research project at hand it is called:

Which of the following is the best explanation for the unwillingness or inability of many international consumers to respond to research surveys?

Write a short note on the expert opinion method of demand forecasting.

Which of the following shortcomings is typically faced by foreign marketers with respect to primary research?

According to the Unisys Corporation's planning steps, when an organization gathers information related to profitability for the division's products, inflation, business cycle trends, and the like, it is interested in which of the following types of information?

This forecasting method is advisable for market estimation problems, particularly in foreign countries that are new to the marketer. In this method, experts are polled for their opinions about market size and growth rates. Identify the forecasting method in discussion.

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.