Question 1

Which of the following represents the shift of power in the marketplace?

Accepted Answer

A)  From a producers' to a sellers' market 
B)  From a sellers' to a customers' market 
C)  From a buyers' to a users' market 
D)  From a producers' to a outsourcers' market 
E)  From a producers' market to a third-party vendors' market 
A)  From a producers' to a sellers' market 
B)  From a sellers' to a customers' market 
C)  From a buyers' to a users' market 
D)  From a producers' to a outsourcers' market 
E)  From a producers' market to a third-party vendors' market B

Question 2

Which of the following is the largest services export of the United States?

Accepted Answer

A)  Media and entertainment 
B)  International tourism 
C)  Healthcare 
D)  Research and development 
E)  Education services 
A)  Media and entertainment 
B)  International tourism 
C)  Healthcare 
D)  Research and development 
E)  Education services B

Question 3

Innovative product ideas reach markets with varying rates of diffusion based on the time variable. All of the following are actual examples of this phenomenon EXCEPT:

Accepted Answer

A)  microwave ovens took 20 years to catch on in the United States. 
B)  the contraceptive pill took only a few years to be accepted in the United States. 
C)  modern math took only about five years to be diffused through the U.S. school systems. 
D)  the idea of kindergartens took nearly 50 years to gain total acceptance in the United States. 
E)  color televisions were available in 1949 but not widely accepted in the market until 1985. 
A)  microwave ovens took 20 years to catch on in the United States. 
B)  the contraceptive pill took only a few years to be accepted in the United States. 
C)  modern math took only about five years to be diffused through the U.S. school systems. 
D)  the idea of kindergartens took nearly 50 years to gain total acceptance in the United States. 
E)  color televisions were available in 1949 but not widely accepted in the market until 1985. E

Question 4

The worldwide use of a name, term, sign, symbol, design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors is called a/an:

Accepted Answer

A)  trademark. 
B)  copymark. 
C)  global brand. 
D)  brand's equity position. 
E)  owner's mark. 
A)  trademark. 
B)  copymark. 
C)  global brand. 
D)  brand's equity position. 
E)  owner's mark.

Question 5

A well-known baby-food producer that introduced small jars of baby food in Africa complete with labels featuring a picture of a baby experienced the classic example of misinterpreted symbols--consumers thought it was ground-up babies in a jar. This would be an example of a problem with the packaging component in the product component model.

Accepted Answer

A) True 
 B)False

Question 6

Everett Rogers notes that crucial elements in the diffusion of new ideas are all of the following EXCEPT:

Accepted Answer

A)  innovation. 
B)  communication channels. 
C)  time. 
D)  members of a social system. 
E)  government support. 
A)  innovation. 
B)  communication channels. 
C)  time. 
D)  members of a social system. 
E)  government support.

Question 7

The European Commission (EC) mandate requires a product to be evaluated from manufacturing to disposal.

Accepted Answer

A) True 
 B)False

Question 8

Insurance, dry cleaning, and hotel accommodations have intrinsic value resulting from a process, a performance, or an occurrence that only exists while it is being created. Which of the following characteristics of services best matches to the above?

Accepted Answer

A)  Intangibility 
B)  Inseparability 
C)  Profitability 
D)  Heterogeneity 
E)  Perishability 
A)  Intangibility 
B)  Inseparability 
C)  Profitability 
D)  Heterogeneity 
E)  Perishability

Question 9

Which are the two dimensions of quality?

Accepted Answer

A)  Product quality and process quality 
B)  Market-perceived quality and performance quality 
C)  Product quality and service quality 
D)  Actual quality and assumed quality 
E)  Absolute quality and relative quality 
A)  Product quality and process quality 
B)  Market-perceived quality and performance quality 
C)  Product quality and service quality 
D)  Actual quality and assumed quality 
E)  Absolute quality and relative quality

Question 10

How do the vast majority of services enter a foreign market?

Accepted Answer

A)  Exporting 
B)  Importing 
C)  Licensing, franchising, or direct investment 
D)  Through brokers 
E)  Through agent intermediaries 
A)  Exporting 
B)  Importing 
C)  Licensing, franchising, or direct investment 
D)  Through brokers 
E)  Through agent intermediaries

Question 11

Increasingly complementary products must be considered in the marketing of a variety of high-tech products.

Accepted Answer

A) True 
 B)False

Question 12

Simone Francis is a specialist in product design. She is responsible for a product's aesthetic as well as functional appearance. With respect to the product component model shown in the text, in which of the following component categories would Simone's talents most likely be used?

Accepted Answer

A)  Core component 
B)  Support services component 
C)  Packaging component 
D)  Functional component 
E)  Global component 
A)  Core component 
B)  Support services component 
C)  Packaging component 
D)  Functional component 
E)  Global component

Question 13

Everett Rogers notes that four crucial elements impact the diffusion of new ideas. What are those elements?

Accepted Answer

Everett Rogers noted that "crucial eleme

Question 14

_____ is the process by which innovation spreads.

Accepted Answer

A)  Diffusion 
B)  Filtering 
C)  Dissolution 
D)  Trickle-down 
E)  Cascading 
A)  Diffusion 
B)  Filtering 
C)  Dissolution 
D)  Trickle-down 
E)  Cascading

Question 15

Green marketing is the term frequently used to identify a marketer's efforts to reduce its dependency on U.S. dollars as the standard for international exchange.

Accepted Answer

A) True 
 B)False

Question 16

Consumer services are distinguished by four unique characteristics--intangibility, inseparability, homogeneity, and longevity.

Accepted Answer

A) True 
 B)False

Question 17

Apart from market-perceived quality and performance quality, which is other form of quality testing is popular?

Accepted Answer

A)  Quality perceived by internal panels 
B)  Quality measured by objective third parties 
C)  Quality assurance from internal vendors 
D)  Quality measured by NGO activist groups 
E)  Quality certified by quality circles 
A)  Quality perceived by internal panels 
B)  Quality measured by objective third parties 
C)  Quality assurance from internal vendors 
D)  Quality measured by NGO activist groups 
E)  Quality certified by quality circles

Question 18

Services are distinguished by all of the following unique characteristics EXCEPT:

Accepted Answer

A)  intangibility. 
B)  inseparability. 
C)  heterogeneity. 
D)  perishability. 
E)  repeatability. 
A)  intangibility. 
B)  inseparability. 
C)  heterogeneity. 
D)  perishability. 
E)  repeatability.

Question 19

Which of the following is not one of the Everett Rogers crucial elements in the diffusion of new ideas?

Accepted Answer

A)  An innovation 
B)  Communication through certain channels 
C)  New ideas are communicated over time 
D)  New ideas are sent to members of a social system 
E)  New ideas are automatically placed in an incubation zone 
A)  An innovation 
B)  Communication through certain channels 
C)  New ideas are communicated over time 
D)  New ideas are sent to members of a social system 
E)  New ideas are automatically placed in an incubation zone

Question 20

The support services component of the product component model contains such items as repair and maintenance and warranties.

Accepted Answer

A) True 
 B)False

Which of the following represents the shift of power in the marketplace?

Which of the following is the largest services export of the United States?

Innovative product ideas reach markets with varying rates of diffusion based on the time variable. All of the following are actual examples of this phenomenon EXCEPT:

The worldwide use of a name, term, sign, symbol, design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors is called a/an:

Everett Rogers notes that crucial elements in the diffusion of new ideas are all of the following EXCEPT:

The European Commission (EC) mandate requires a product to be evaluated from manufacturing to disposal.

Insurance, dry cleaning, and hotel accommodations have intrinsic value resulting from a process, a performance, or an occurrence that only exists while it is being created. Which of the following characteristics of services best matches to the above?

Which are the two dimensions of quality?

How do the vast majority of services enter a foreign market?

Increasingly complementary products must be considered in the marketing of a variety of high-tech products.

Simone Francis is a specialist in product design. She is responsible for a product's aesthetic as well as functional appearance. With respect to the product component model shown in the text, in which of the following component categories would Simone's talents most likely be used?

Everett Rogers notes that four crucial elements impact the diffusion of new ideas. What are those elements?

_____ is the process by which innovation spreads.

Green marketing is the term frequently used to identify a marketer's efforts to reduce its dependency on U.S. dollars as the standard for international exchange.

Consumer services are distinguished by four unique characteristics--intangibility, inseparability, homogeneity, and longevity.

Apart from market-perceived quality and performance quality, which is other form of quality testing is popular?

Services are distinguished by all of the following unique characteristics EXCEPT:

Which of the following is not one of the Everett Rogers crucial elements in the diffusion of new ideas?

The support services component of the product component model contains such items as repair and maintenance and warranties.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 13: Products and Services for Consumers

Which of the following represents the shift of power in the marketplace?

Which of the following is the largest services export of the United States?

Innovative product ideas reach markets with varying rates of diffusion based on the time variable. All of the following are actual examples of this phenomenon EXCEPT:

The worldwide use of a name, term, sign, symbol, design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors is called a/an:

Everett Rogers notes that crucial elements in the diffusion of new ideas are all of the following EXCEPT:

The European Commission (EC) mandate requires a product to be evaluated from manufacturing to disposal.

Insurance, dry cleaning, and hotel accommodations have intrinsic value resulting from a process, a performance, or an occurrence that only exists while it is being created. Which of the following characteristics of services best matches to the above?

Which are the two dimensions of quality?

How do the vast majority of services enter a foreign market?

Increasingly complementary products must be considered in the marketing of a variety of high-tech products.

Simone Francis is a specialist in product design. She is responsible for a product's aesthetic as well as functional appearance. With respect to the product component model shown in the text, in which of the following component categories would Simone's talents most likely be used?

Everett Rogers notes that four crucial elements impact the diffusion of new ideas. What are those elements?

_____ is the process by which innovation spreads.

Green marketing is the term frequently used to identify a marketer's efforts to reduce its dependency on U.S. dollars as the standard for international exchange.

Consumer services are distinguished by four unique characteristics--intangibility, inseparability, homogeneity, and longevity.

Apart from market-perceived quality and performance quality, which is other form of quality testing is popular?

Services are distinguished by all of the following unique characteristics EXCEPT:

Which of the following is not one of the Everett Rogers crucial elements in the diffusion of new ideas?

The support services component of the product component model contains such items as repair and maintenance and warranties.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters