Question 1

Which of the following is an advantage of self-administered surveys?

Accepted Answer

A)  They allow researchers to obtain additional in-depth data. 
B)  They eliminate interviewer-respondent bias. 
C)  They eliminate potential response errors. 
D)  They result in high response rates. 
E)  They are quicker in obtaining data than other data collection methods. 
A)  They allow researchers to obtain additional in-depth data. 
B)  They eliminate interviewer-respondent bias. 
C)  They eliminate potential response errors. 
D)  They result in high response rates. 
E)  They are quicker in obtaining data than other data collection methods.

Question 2

Which of the following is True about nonsampling errors?

Accepted Answer

A)  They are not controllable. 
B)  They can be directly measured. 
C)  They can be minimized by increasing the sample size. 
D)  They occur as a result of the difference between the findings based on the sample and the True values for a population. 
E)  They cannot be statistically measured. 
A)  They are not controllable. 
B)  They can be directly measured. 
C)  They can be minimized by increasing the sample size. 
D)  They occur as a result of the difference between the findings based on the sample and the True values for a population. 
E)  They cannot be statistically measured.

Question 3

Nonresponse error is a systematic bias that occurs when the final sample differs from the planned sample.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is True about quantitative survey research designs?

Accepted Answer

A)  They have high response rates. 
B)  Concepts and relationships that are not directly measurable cannot be studied using quantitative research designs. 
C)  It is easy to collect in-depth data using quantitative research designs. 
D)  They facilitate advanced statistical analysis. 
E)  They cannot produce precise estimates to identify small differences. 
A)  They have high response rates. 
B)  Concepts and relationships that are not directly measurable cannot be studied using quantitative research designs. 
C)  It is easy to collect in-depth data using quantitative research designs. 
D)  They facilitate advanced statistical analysis. 
E)  They cannot produce precise estimates to identify small differences.

Question 5

Wireless phone surveys are declining in use due to the low percentage of wireless phone usage.

Accepted Answer

A) True 
 B)False

Question 6

In-home interviewing may be completed through door-to-door canvassing of geographic areas.

Accepted Answer

A) True 
 B)False

Question 7

Compared to lab experiments, field experiments:

Accepted Answer

A)  are less realistic. 
B)  are more controllable. 
C)  take lesser time to complete. 
D)  are more expensive to conduct. 
E)  are more effective in maintaining secrecy. 
A)  are less realistic. 
B)  are more controllable. 
C)  take lesser time to complete. 
D)  are more expensive to conduct. 
E)  are more effective in maintaining secrecy.

Question 8

Which of the following is True about sampling errors?

Accepted Answer

A)  They are caused by the size of the sample. 
B)  They can be reduced by decreasing the sample volume. 
C)  They cannot be measured statistically. 
D)  They cannot be measured directly. 
E)  They occur when the findings based on the sample and the True values for a population overlap. 
A)  They are caused by the size of the sample. 
B)  They can be reduced by decreasing the sample volume. 
C)  They cannot be measured statistically. 
D)  They cannot be measured directly. 
E)  They occur when the findings based on the sample and the True values for a population overlap.

Question 9

Neptune Inc., a cosmetics company, has come up with a new bodywash. The marketing department of Neptune conducts market research to determine an appropriate price for the product. The representatives of the company go to various malls and sell the product at different prices. The sales volume for each price is measured, and they are compared to determine the optimal price. This is an example of:

Accepted Answer

A)  laboratory experimentation. 
B)  a drop-off survey. 
C)  test marketing. 
D)  a mail panel survey. 
E)  a wireless phone survey. 
A)  laboratory experimentation. 
B)  a drop-off survey. 
C)  test marketing. 
D)  a mail panel survey. 
E)  a wireless phone survey.

Question 10

Questions examining causal relationships between variables are framed with the focus being on the specific impact one variable causes on another variable.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is a disadvantage of online surveys?

Accepted Answer

A)  They result in high nonresponse bias. 
B)  They result in high cost per completed interview. 
C)  They involve slow data acquisition. 
D)  They prevent the use of visual stimuli. 
E)  They require coding. 
A)  They result in high nonresponse bias. 
B)  They result in high cost per completed interview. 
C)  They involve slow data acquisition. 
D)  They prevent the use of visual stimuli. 
E)  They require coding.

Question 12

Which of the following is True of independent variables?

Accepted Answer

A)  Their values are directly manipulated by a researcher. 
B)  Their values remain constant throughout an experiment. 
C)  They are also called criterion variables. 
D)  Their values change only with changes in the values of dependent variables. 
E)  They do not affect the outcome of an experiment. 
A)  Their values are directly manipulated by a researcher. 
B)  Their values remain constant throughout an experiment. 
C)  They are also called criterion variables. 
D)  Their values change only with changes in the values of dependent variables. 
E)  They do not affect the outcome of an experiment.

Question 13

Which of the following is a disadvantage of the mall-intercept interview method?

Accepted Answer

A)  It is more expensive than an in-home interview. 
B)  It is more time consuming than an in-home interview. 
C)  Mall patrons are less likely to be representative of the target population. 
D)  It is relatively less convenient for a researcher. 
E)  Mall-intercept interviews require researchers to spend a lot of time securing a person's agreement to participate in interviews. 
A)  It is more expensive than an in-home interview. 
B)  It is more time consuming than an in-home interview. 
C)  Mall patrons are less likely to be representative of the target population. 
D)  It is relatively less convenient for a researcher. 
E)  Mall-intercept interviews require researchers to spend a lot of time securing a person's agreement to participate in interviews.

Question 14

Discuss the types of errors in surveys.

Accepted Answer

Survey research errors can be classified

Question 15

Which of the following statements is True of mail panel surveys?

Accepted Answer

A)  They usually result in low response rates. 
B)  They can be used for longitudinal research. 
C)  The panel cannot be tested prior to a survey. 
D)  They ensure that participants are representative of the target population at large. 
E)  They are person-administered surveys. 
A)  They usually result in low response rates. 
B)  They can be used for longitudinal research. 
C)  The panel cannot be tested prior to a survey. 
D)  They ensure that participants are representative of the target population at large. 
E)  They are person-administered surveys.

Question 16

Which of the following is a disadvantage of telephone interviews?

Accepted Answer

A)  They make the supervision of interviewers difficult. 
B)  They are more time consuming than in-home interviews. 
C)  They result in high refusal rates. 
D)  They are more expensive than in-home interviews. 
E)  They use random digit dialing, which adversely affects the ability to generalize survey results. 
A)  They make the supervision of interviewers difficult. 
B)  They are more time consuming than in-home interviews. 
C)  They result in high refusal rates. 
D)  They are more expensive than in-home interviews. 
E)  They use random digit dialing, which adversely affects the ability to generalize survey results.

Question 17

Data generalizability is the:

Accepted Answer

A)  extent to which the data is an accurate portrait of a defined target population. 
B)  degree to which a specific question or an investigated issue leads a respondent to give a socially expected response. 
C)  level of preparation required to create an appropriate environment for a respondent. 
D)  degree to which respondents share certain similarities. 
E)  percentage of the general population that is the subject of a market research survey. 
A)  extent to which the data is an accurate portrait of a defined target population. 
B)  degree to which a specific question or an investigated issue leads a respondent to give a socially expected response. 
C)  level of preparation required to create an appropriate environment for a respondent. 
D)  degree to which respondents share certain similarities. 
E)  percentage of the general population that is the subject of a market research survey.

Question 18

Online surveys can eliminate the effects of question order on responses because of their ability to randomize the order of questions within a group.

Accepted Answer

A) True 
 B)False

Question 19

Incidence rate is the:

Accepted Answer

A)  degree to which a specific question or an investigated issue leads a respondent to give a socially expected response. 
B)  level of preparation required to create an appropriate environment for a respondent. 
C)  degree to which respondents share certain similarities. 
D)  percentage of the general population that is the subject of a market research study. 
E)  degree of accuracy of a response in relation to some other possible answer. 
A)  degree to which a specific question or an investigated issue leads a respondent to give a socially expected response. 
B)  level of preparation required to create an appropriate environment for a respondent. 
C)  degree to which respondents share certain similarities. 
D)  percentage of the general population that is the subject of a market research study. 
E)  degree of accuracy of a response in relation to some other possible answer.

Question 20

Which of the following is a disadvantage associated with quantitative survey research designs?

Accepted Answer

A)  Concepts and relationships that are not directly measurable cannot be studied using quantitative survey designs. 
B)  It is difficult to attain in-depth data with quantitative survey designs. 
C)  They cannot identify small differences. 
D)  Producing precise estimates can be a problem. 
E)  They do not facilitate advanced statistical analysis. 
A)  Concepts and relationships that are not directly measurable cannot be studied using quantitative survey designs. 
B)  It is difficult to attain in-depth data with quantitative survey designs. 
C)  They cannot identify small differences. 
D)  Producing precise estimates can be a problem. 
E)  They do not facilitate advanced statistical analysis.

Which of the following is an advantage of self-administered surveys?

Which of the following is True about nonsampling errors?

Nonresponse error is a systematic bias that occurs when the final sample differs from the planned sample.

Which of the following is True about quantitative survey research designs?

Wireless phone surveys are declining in use due to the low percentage of wireless phone usage.

In-home interviewing may be completed through door-to-door canvassing of geographic areas.

Compared to lab experiments, field experiments:

Which of the following is True about sampling errors?

Questions examining causal relationships between variables are framed with the focus being on the specific impact one variable causes on another variable.

Which of the following is a disadvantage of online surveys?

Which of the following is True of independent variables?

Which of the following is a disadvantage of the mall-intercept interview method?

Discuss the types of errors in surveys.

Which of the following statements is True of mail panel surveys?

Which of the following is a disadvantage of telephone interviews?

Data generalizability is the:

Online surveys can eliminate the effects of question order on responses because of their ability to randomize the order of questions within a group.

Incidence rate is the:

Which of the following is a disadvantage associated with quantitative survey research designs?

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposals

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

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Exam 5: Descriptive and Causal Research Designs

Which of the following is an advantage of self-administered surveys?

Which of the following is True about nonsampling errors?

Nonresponse error is a systematic bias that occurs when the final sample differs from the planned sample.

Which of the following is True about quantitative survey research designs?

Wireless phone surveys are declining in use due to the low percentage of wireless phone usage.

In-home interviewing may be completed through door-to-door canvassing of geographic areas.

Compared to lab experiments, field experiments:

Which of the following is True about sampling errors?

Questions examining causal relationships between variables are framed with the focus being on the specific impact one variable causes on another variable.

Which of the following is a disadvantage of online surveys?

Which of the following is True of independent variables?

Which of the following is a disadvantage of the mall-intercept interview method?

Discuss the types of errors in surveys.

Which of the following statements is True of mail panel surveys?

Which of the following is a disadvantage of telephone interviews?

Data generalizability is the:

Online surveys can eliminate the effects of question order on responses because of their ability to randomize the order of questions within a group.

Incidence rate is the:

Which of the following is a disadvantage associated with quantitative survey research designs?

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposals

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters